Social media managers have to look at multiple things before posting on social media. Most brands and businesses now have a presence on several social media platforms and this is why managers have to be more careful. Every platform is diverse and has a different audience set and that calls for a unique social media strategy for each platform.
Users are consuming content with a specific purpose in mind. Some are looking for entertainment while others are simply looking for information. Having your content calendar planned is just one part of this process. Managers need to have a social media strategy in place to get the most out of their social media posts.
Tools like Unbox Social come in handy when it comes to framing a successful social media strategy. The tool helps with influencer tracking, social media analytics, and competition tracking. These features help managers track and monitor their social media presence which helps them come up with relevant campaigns. (More on this later!)
In this blog, we will provide you with a checklist that is a must for all your social media posts. The checklist will save you time and efforts and will also get you the best outcome.
Let’s begin.
8-Point Checklist for Social Media Posts
1. Stick to the purpose of your post
Every post on social media has a purpose. Brand managers need to have clarity when it comes to the intention of the post. Is the post conveying your brand purpose effectively? Is the post in line with your objective? Once your post is ready, make sure you have answers to all the questions mentioned. This will help you judge your post objectively. The post you upload must align with your brand objectives to get the right results. For instance, if the purpose of the post is to communicate about an upcoming brand event, the content in the post must convey the same clearly.
2. Check the social media analytics data of your previous posts
Social media strategies need to be tracked and analysed. Brand managers need to rely on tools like Unbox Social to conduct social media analytics for their posts. Before posting on social media platforms make sure you conduct post analytics. The data on how your posts are performing on social media will help you improve on many levels. With tools like Unbox Social you can get insights such as post reach, ER, total clicks, and much more. Check the data for your previous posts and accordingly create posts that fetch you positive numbers on social media.
3. Check the audience sentiment for your social media profiles
It is very important to check how the audience feels about your content before posting new content. The Unbox Social tool helps you check the audience sentiment that gives you an insight into how your content is being perceived by the users. Make sure to check the audience sentiment before posting so that you can frame the content accordingly.
4. Check the tonality for your post
Every social media platform has a diverse audience base and every brand wants to target a specific set of users. The tonality of your post must match the audience you are targeting. Check your brand guidelines, know if the post is in sync with your audience’s sentiments, and whether the post is offensive in any way. These checks are important to conduct every single time you want to post on social media.
5. Recheck the CTAs and URLs if any
Nowadays, social media posts contain one or the other CTAs or URLs. Brand managers often frame posts to convey specific call to actions and links. Before publishing the post on social media make sure to check all the links you include in your captions and text. Check whether the links are working and CTAs are clickable.
6. Identify the best time to post
With social media analytics tools like Unbox Social, you can detect the best time to post on social media. Before posting content on social media platforms it is necessary to see when most of your followers are online. This will help you get maximum engagement and post reach for your content.
7. Recheck the images and videos attached with the post
Most posts on social media contain video or images. Users want to see high quality images and videos and this also impacts the post performance. Before publishing your post on social media make sure to check the quality of images and videos attached. Additionally, if the images and videos require any credit or permissions, keep those in check too.
8. Monitor the hashtags and keywords used in the posts
Hashtags and keywords play a crucial role in every social media marketing strategy. Hashtag and keywords also impact the reach of your content on social media. For platforms like Instagram and Twitter hashtags are a significant part of social media strategy. Make sure you keep a watch on the trending hashtags. Unbox Social’s social media analytics features help you with hashtag analytics too. The advance compare feature from Unbox Social’s competition tracking tool helps you get data on keywords used by your industry competitors.
We hope this checklist will help you streamline your social media presence effectively. This 8-point checklist is all you need to make sure all your social media posts are perfect and ready to scale up the metrics. Here are a few more blogs that can help you with social media marketing.
