Social media reports are the end result of all the research and analysis you carry out for your social media performance. Social media reporting is a task that needs to be carried out on a regular basis to know where your brand stands in the social media market. There are many aspects attached to social media reporting and in this blog, we will take you through its overall process.
The social media report is usually created weekly, monthly, and yearly. Some businesses also prefer comparison reports to assess their progress. The process of creating a social media report differs from business to business. This all depends on factors like-
- Social media platforms you are creating reports for
- Goals and objectives of the business that are being measured
- Metrics took into account for the report
Apart from the three factors mentioned, reports also differ based on their timeline as we mentioned above. In our previous blogs, we mentioned the significance of social media reports and three elements your social media report should have.
In this blog, we will take you through the process of social media reporting. The goal of social media reporting is to track a brand’s performance. Creating reports used to be a tedious process but with social media reporting tools, the process has become hassle-free and time-saving.
Social media reporting and analytics go hand in hand and it all boils down to making most of the social media insights present in the reports.
Social media analytics forms the backbone of your future strategies and hence, brands must never delay the same. The analytics you conduct is reflected in the social media analytics reports. The reason why reports become so crucial is that they offer a systematic account of what is going on with your brand on the social media front. Checking the metrics on native social media tools might not give you in-depth data and this is where tools are of great help.
Simply experimenting with social media campaigns can lead to a waste of time and resources.
Step-by-Step Process of Social Media Reporting
Step 1- Fix the Reporting Schedule
Every business has a different requirement when it comes to social media reporting. The first step is to decide the schedule of your social media reports. Do you prefer weekly reports or monthly reports? Some might even prefer bi-weekly reports. This will help you frame the template of the report systematically. Comparing social media insights in a haphazard manner will not give you a clear picture of the brand performance.
For long-term data, businesses can opt for quarterly or yearly reports.
Step 2- Choose the social media platforms you want to report on
Every business might not have a presence on all social media platforms. And in many cases, businesses do not even want to analyse all their social media handles. This is why you must first decide which social media platforms you want to analyse and create reports for. This will also impact the social media reporting metrics you want to analyse.
Step 3- Keep in mind the audience size for social media reporting
Social media reporting also includes audience analysis. If you want a specific audience base for your report make sure you decide the same in advance. The audience size taken into account will have a direct impact on the social media metrics being analysed. Sometimes the audience base becomes a critical factor in finding out what is going wrong with your brand on the social media front.
Step 4- Shortlist the goals and objectives you want to achieve
Every social media report has a purpose and defining the goals and objectives will help you meet that purpose. Social media reporting must reflect the answers you are trying to find out for your brand performance. Is it the engagement rate that is the focus of this report? Is the brand’s overall Instagram content being analysed and reported? Make sure you know what the social media report has to highlight.
Step 5- Shortlist your KPIs
Every social media platform has different metrics that help you track your brand performance. Make a list of all the social media metrics you want in your report. This will make sure you don’t miss out on any crucial data. Most social media reporting tools are well-equipped to give you data on all the important metrics but it sure does not hurt to be sure!
Step 6- Fix a template for your reports
Brands and businesses opting for social media reporting tools will have no problem in generating reports because the tool is well-equipped to give them a comprehensive one with a set template. But otherwise, it is necessary to frame a template that entails everything you want in your report.
Step 7- Make sure your report is not just numerical
Simply putting numbers in your report can get confusing. Make sure your reports have graphs that depict the data in a simpler manner. This will help you save a lot of time when comparing data. Moreover, data in percentages also helps a lot. Most social media reporting tools have in-built graphs and charts.
Step 8- Save or export the file in the format you want
Once the social media reporting process is complete it is time to save the file or export it in the format you want. With the help of tools, you can easily get the files in your mailbox in the formats you want.
These above-mentioned steps will help you streamline the social media reporting process. A social media analytics report created with this process can help you frame effective strategies. Here are a few more blogs to help you with social media marketing in general.