Every brand’s social media presence depends on content. Marketing on social media is all about targeting the right audience and posting relevant content. Social media marketing is conveying your brand message effectively through social media posts. Using social media for marketing means framing content that keeps the audience hooked to your brand. No matter which social media platform you choose for your marketing strategies, it is important to create an effective social media marketing plan.
Every social media platform has content curation features that allows marketers and creators to showcase their message creatively. Choosing the right form of content is crucial because only then can you get the desired response. Having a social media strategy in place is necessary before you start with your marketing campaign.
Communication on social media is tricky because what works on Facebook might not work on Twitter. Apart from ideation, brands and businesses also need to focus on analytics and competition. Simply posting content on social media is not enough, it is also essential to measure the performance of the content.
In this blog, we will help you create effective posts for your social media presence.
Tips To Create Effective and Engaging Social Media Posts
1. Create posts as per the social media platform
Like we mentioned before, every social media platform has its audience base and content features. It is necessary to consider the same before creating content. Marketers must keep in mind the social media platform and only then ideate and create posts. For instance, videos that might work on Facebook’s audience might not do well on Twitter. Audience preference on each platform is different and requires a different approach. Images and short videos work well on Instagram because the platform has an audience that is interested in that kind of content. The same might not be true for Twitter! So, make sure you consider the platforms first and then create content.
2. Keep the audience engaged with questions
Content that does not make the audience curious cannot do much in terms of reach and engagement. See to it that the content you post, questions the user in some way or at least generates some curiosity. This can help you get more engagement and reach. Be it asking for audience preference or simply telling them to share their thoughts in the comments section can also help. Such posts can help you understand the audience’s behavior and preference.
3. Make it visually appealing
Social media users spend hours scrolling because what they see on these platforms is appealing to their eyes. Creating posts with good colour combinations, good resolution, and presentable fonts does make a difference. Even if videos are an integral part of your social media marketing strategy see to it that they are shot and presented well.
4. Infographics are the way to go
Do you think users are finding it difficult to understand your brand message? Infographics are the way to go. Infographics are usually created for informative content. Infographics are creative images that are shared on social media platforms. Infographics can be used for social media marketing because they help you convey your message effectively. Moreover, it also has a creative factor that makes it appealing.
5. The content should trigger some emotion
Content that clicks with the audience is more often than not something that triggers certain emotions in them. Any content that generates a reaction can be helpful for engagement rate and reach. Make sure you know the pulse of your audience and accordingly create content. In some cases, brands have had to face criticism because their content hurt the sentiments of the audience! Avoid getting too political or religious in your social media posts.
6. Avoid clickbait
Sure, clickbait can help you get clicks but if your content does not live up to the expectations of the user then you might lose a loyal follower! It is better to look at the long-term benefits than just focusing on a few extra clicks! Click baits also tell the user why your brand is not so reliable. Therefore, it is best to not go for this.
7. Schedule your posts smartly
No matter how creative your social media posts are, if they are not scheduled well they will not fetch the right traction. Social media marketing tools with social media analytics features play an important role here. Tools like Unbox Social help you with the data on the best time to post. Posting when most of your audience is active can get your post maximum attention.
8. Keep text limited and easy to understand
For some brands, lengthy captions have worked wonders but usually short captions are easy to consume for an audience that is constantly scrolling. Opt for lengthy captions only if you are following a story-telling approach otherwise, it is best to go for short captions that convey the gist of the post.
9. Don’t underestimate the power of mentions and tags
Mentions and tags are present on social media for a reason. Make sure you make good use of them when posting content. Mentioning on Twitter and tags on Instagram and Facebook help increase the shareability of the content. Likewise, geo-tagging also helps with increasing the reach of the content.
10. Highlight what’s in it for the users
Any content that adds value to the life of the users is bound to garner attraction and engagement. Make sure you always highlight the crux of the content wrt how it is of use to the users. This will also encourage them to share your content with others leading to more views and engagement.
These ten tips mentioned above will help you get noticed on social media platforms. Along with following these content curation tips make sure to use the social media analytics and competition tracking features of Unbox Social. These two features will help you analyze your social media presence and will get you insights into how your competitors are faring on the platforms. Here are a few more blogs to help you with social media marketing.