Knowing what the audience prefers can scale up your campaigns to the next level. The dynamic audience behaviour on social media platforms often puts social media managers in a dilemma. This is where sentiment analysis comes into the picture. Sentiment analysis is conducted to know the audience’s sentiment towards the brand. Generally, this analysis is classified into three categories namely positive, neutral, and negative.
The sentiment analysis procedure is simple if you make use of sentiment analysis tools. The tools are designed specifically for the purpose and give you a complete account of how your brand is being perceived by the audience. This social media data helps you go beyond just likes and comments.
Conducting sentiment analysis is all about finding out how potential consumers and social media users view your brand. This also helps detect where the brand needs to improve its image.
Additionally, sentiment analysis tools can also help in understanding customer needs. Brand managers can gauge brand sentiment with the help of this data. In this blog, we will give you a list of sentiment analysis tools.
Let’s begin with the basics.
Why Sentiment Analysis Is Important
Helps you make informed decisions
Similar to social media analytics, sentiment analysis helps you make informed decisions for your brand. The data gives you an insight into what the audience wants and expects which makes it easier to frame relevant campaigns. This is one of the best ways to keep the audience engaged.
Helps you sort data systematically
With the help of sentiment analysis, it becomes easier to sort the data you have accumulated. Brands often collect a lot of data but fail to make optimum use of it because the data is not structured. With sentiment analysis, you can categorise your data and then act upon it.
Tells you more about your campaign performance
Simply counting the number of likes, comments, and shares might not be sufficient in today’s times. Sentiment analysis gives you a deeper view of how your campaign has performed and how the audience has interacted with it.
Helps you detect loopholes in your campaigns easily
The audience sentiment can never be wrong and with sentiment analysis, you can easily find out the elements in your brand marketing that are leading to negative sentiment. This will help you improvise on all levels.
List of Sentiment Analysis Tools
Here is a list to help you choose the best sentiment analysis tool as per your brand requirement.
1. Unbox Social
The Unbox Social tool has three main solutions- influencer marketing, competition tracking, and social media analytics. The tool does not separately define its sentiment analysis features but the social media analytics solution has all the important metrics that are a part of sentiment analysis. The tool offers the stated solutions for four major platforms- Facebook, Twitter, Instagram, and YouTube.
Coming to the sentiment analysis metrics, Unbox Social gives you data on audience sentiment, sentiment analysis by emoji, feedback ratio divided into different categories (like, comment, link, others), and feedback received by unique users. The metrics in the tool differ as per the social media platform selected. The tool is sufficient enough to give you an account of how your brand is perceived on social media.
Talkwalker’s Quick Search tool is dedicated to sentiment analysis as it gives you a complete account of your brand performance on social media. The feature allows you to measure crucial KPIs that impact brand engagement and sentiment. The tool helps you track your brand performance and gives you details on how the brand is perceived by the users. The data, in turn, gives you an account of well your social media strategies are performing on social media. This enables brand managers to create campaigns that are in sync with the audience preferences.
Rosette is a text analytics tool that gives you sentiment analysis data for different entities. The tool tracks tweets and reviews, checks public opinion, helps detect red flags in content, and much more. This enables brands to check where they are going wrong in their social media presence. Additionally, it helps you keep a track of the negative reviews which can help you improve the brand’s products and services.
Awario is a social media listening tool that has a sentiment analysis feature. The tool allows you to monitor your brand mentions in real-time and bifurcates the same into positive, negative, and neutral. The tool also gives you data on how people are reacting to your brand’s social media campaigns. Additionally, with the help of the tool, you can also track negative brand mentions and prepare for crisis management.
The social media listening solution on Konnect Insights offers sentiment analysis too. The tool gives you a brand health account wherein you can analyse how the users are interacting with your brand on social media. The metrics help you detect the brand’s weaknesses and strengths. Knowing about the brand conversations keeps you prepared for crisis management too.
These above-mentioned sentiment analysis tools for social media will help you come up with effective strategies that are in sync with your audiences’ preferences. Here are a few more blogs to ease the social media marketing process.