Trying to make it big on social media through different strategies has been the sole aim for most brands and businesses since the pandemic. There are several ways to get yourself noticed on social media but the attention does not guarantee success in terms of sales and brand reach. Social media platforms have introduced multiple content curation features that can help businesses put forth their brand message effectively. But, even with all the supporting factors, businesses have to struggle to get the desired results.
The year 2022 will have its share of trends in social media. The world is still recovering from the virus and is trying to cope with the new variant and these factors are bound to have an impact on social media marketing campaigns. Using social media for marketing is not just about creating content and posting. It is also about analysing the audience behaviour, tracking competitors, identifying patterns in terms of new content styles and so on.
Knowing what to post and when to post is crucial for every social media marketing plan. Marketing professionals often go with the flow of trends when it comes to creating a mark on social media platforms. In this blog, we will tell you about the social media marketing mistakes you must avoid in 2022. Let’s get started!
Social Media Marketing Mistakes To Avoid In 2022
1. Not thinking from the mobile users’ perspective
Sure, most marketers sit with their laptops and often forget that their target audience is viewing their content and campaigns from a mobile phone. Not thinking about mobile users can be a disadvantage for your brand. Most mobile users refrain from going on a brand’s website and instead look for its app! These minor user habits can have long term effects on your online brand performance. Check whether your website is mobile friendly and whether the user experience is up to the mark.
2. Not focusing on SEO and only checking social media metrics
SEO is as important as social media marketing. Marketers often feel SEO is not needed if they have a viral social media presence but that’s not true. Social media does not have a direct impact on your brand’s search engine rankings and this is why it is necessary to plan your SEO strategy as well. SEO can have a greater impact on your brand sales if done right. Brands having a good search engine ranking can increase sales and brand reach too!
3. Posting same content for all social media platforms
It is now common for brands to have a presence on multiple social media platforms. Earlier, posting the same content across all platforms would do the trick but not anymore! Marketers must note that every social media platform has a different user base and audience behaviour on each platform is different. Moreover, if you have more of the same followers on all platforms then it can be a problem. Users on social media platforms are quick to judge and might get bored of your social media posts! (Trust us, it takes just a second to click on UNFOLLOW!)
4. Not delivering as per the audiences’ needs
In order to grow your consumer base and social media reach, it is essential to focus on what the audience wants. Brands often launch products but fail to rectify the faults in their previous products. This can impact your brand’s customer base negatively. Take into consideration what your users are complaining about. The best way to do this is to monitor the comments and reviews they post on various channels. This analysis will also show you the positives of your products! The reviews will help you improve your products and services.
5. Implementing a basic social media marketing strategy for all objectives
Marketing on social media is all about knowing when to post, what to post, where to post, and whom to direct the post to. When all of these factors come together it makes for a successful social media strategy. The objectives you have for your brand must resonate with your social media strategy. If your aim is to grow your followers on social media platforms then the social media campaign you implement will have to be planned accordingly. Right from the content to the timing of the posts, everything must be framed in tune with the objective to gain followers.
6. Treating all of your target audience as a customer base
Not everyone who follows you on social media platforms will be your customer. Though the user belongs to your target audience, it is not necessary that he/she will be your customer too. However, you need to increase your audience base because in many cases, even passive users can turn into potential customers. Brands often have a dilemma when they have a large follower base but not enough sales. This is why it is not advisable to treat all of your target audience as a customer base.
7. Having a presence on multiple social media channels without any aim
The presence alone does not guarantee reach and engagement on social media. It takes a lot to build a loyal follower base on social media platforms. Instead of having profiles on multiple social media platforms and not implementing the right strategies, it is better to have one or two social media profiles and effective strategies! Make sure you understand how each of these platforms function and whether their audience base is of use to your brand/business.
8. Simply promoting products and services; no active participation in important topics
Earlier, the audience on social media only cared about what the brand is selling but the millennials and Gen Z are different from that older lot. Brands and businesses that are active on social media must have a take on important social events that happen around the globe. For instance, during the pandemic, most brands came out with precautionary guidelines in their social media posts. Several brands also took the help of medical experts and hosted online events to discuss the measures! These small steps can help you engage with your audience.
Make sure you avoid these above-mentioned social media marketing mistakes this year! Take into account the changing audience behaviour and make sure you use the right social media analytics tools like Unbox Social. Tools like Unbox Social not only help you get deep insights into your brand performance on different platforms but also give you data on competitors! The tool has recently launched an influencer tracking solution too. Here are a few more blogs to help you with social media marketing-