How Do You Create An Effective Facebook Marketing Analytics Strategy?
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Facebook has an ocean of users and that makes it one of the most important social media platforms for marketing. The platform is used by audiences of all demographics and brands are leveraging this platform to the fullest. Though Facebook has also seen a decline in its user activity, it is still considered a significant platform for reaching the target audience. The high consumption of video content on Facebook has scaled up its popularity to a certain extent.
Having said that, the competition amongst brands on Facebook is also cutthroat which simply means brands have to frame effective marketing strategies to get the desired results. So without further ado, let’s look at how you can create an effective Facebook marketing strategy that helps you accomplish your brand goals and objectives.
To begin with the process of framing a Facebook marketing strategy, it is first important to decide the goals and objectives. The goals can range from increasing followers on your Facebook page to knowing your audience base on Facebook. For instance, let’s assume our objective here is to analyse our brand’s audience base on Facebook.
We now have our objective in place which leads us to track the Facebook metrics that matter.
With the help of Unbox Social’s Facebook analytics and Competition Tracking Platform, we can shortlist the Facebook insights that matter.
Tracking the page likes on your Facebook page
Let’s begin by knowing the current fans on the brand’s Facebook page to get a better understanding of the page performance.
Fans and Unfans
As you can see in the graph, this brand has gained an average of 144 page likes per month and has lost 20 likes per month.
Follower Growth
The graph depicts how this brand has earned 3x Plus FB page likes within a span of 5 months.
Assessing the engagement and interactions by content type
This helps us know how the audience is consuming our content on Facebook with regards to engagement and interactions
Interactions received on the content
The chart shows the overall interactions received on all the content on the FB page
Mode of interaction
Interactions per format type helps you detect what kind of content on your Facebook page has received the highest interactions
Track audience demographics and their Facebook activity
Know where your follower base is coming from and their active hours on the platform.
Age, Gender and Location spread
The audience demographics help you understand what your audience base consists of. Which helps you to understand your Target Audience.
When your followers are online
The graph helps you track the time slots when your followers are active on the platform. This can enhance your posting schedule
Sentiment Analysis
Discover how your Facebook audience feels about your content on the platform
Audience sentiment
The chart helps you monitor how the audience feels about your content on Facebook. This will help improve your content planning and tonality.
Examine your Facebook competitors
Know all about your industry competitors and their Facebook performance
Brand score
The brand score chart helps you track the position of each competing brand in your bucket on Facebook. This consist of Brand score calculated by Unbox Social with one liner insights.
Audience sentiment by brand
The sentiment graph compares all the competing brands and helps you check how the audience has perceived each brand. The tool classifies the sentiments into positive, negative, and neutral to give you a better understanding.
Content Themes
The content themes helps you check what kind of content is working for your industry competitors and what is lacking in your content strategy.
With Facebook, brands can get countless options for branding and marketing. Facebook offers a wide audience base that can help you reach your brand goals and objectives effectively. But marketing strategies need to be based on data to have an impact. Unbox Social’s Facebook analytics solution helps you with the same.
The social media analytics solution offered by Unbox Social gives you in-depth insights into your Facebook performance with regards to content performance, audience growth, video views, audience sentiment, and lots more.
By keeping a track of all these crucial metrics, it becomes easier to frame a result-oriented strategy for your brand. The Unbox Social tool also offers competition tracking features that help you monitor the performance of your competitors on Facebook! Get started with the free trial of the tool NOW!
Find out why 1000s of brands rely on Unbox Social to build out their Facebook Marketing Strategies.
Why Unbox over competition?
Still wondering whether to opt for Unbox Social? Here is a brief comparison of social media analytics tools to help you understand why Unbox Social is the best tool for Facebook analytics.
Built for saving time
Built on data
Built for teams of all sizes
Built for You
Provides data for all four major platforms- Facebook, Instagram, Twitter, and YouTube
Gives in-depth insights on profile and channel performance
In-depth monitoring of profiles for audience demographics
Provides competition tracking
Influencer Tracking feature
Timely reports
Constant support for all plans
Affordable plans
Unbox Social is one tool that helps you analyse and monitor all four major social media platforms. This simply means brand marketers do not have to rely on multiple tools to get data. Moreover, it also provides you with influencer tracking and monitoring features that can help you frame relevant strategies.
Not to forget, Facebook analytics tools can get quite heavy on the pocket of marketers. Unbox Social’s plans start at $9 which makes it the most affordable tool. Unbox Social is a comprehensive tool that is designed to cater to all your social media marketing needs be it influencer tracking, social media analytics, or competition tracking.
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Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Unbox Social is a trusted AI-powered Social Media suite that helps brands and agencies of all sizes with Influencer Marketing, Competition Tracking & Social Media Analytics. We support multiple social media networks including Instagram, YouTube, Facebook and Twitter.
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