Gone are the days when customers would have to wait for TV commercials to catch a glimpse of the products/ brands they liked. Close to 4.1 billion people are using the internet to discover brands, gather more information about them and purchase products online. Likewise, brands are investing in digital marketing to get the word out about their products.
Having a digital presence alone, will not help you achieve your goal. You need to have a strong plan of action for building an online presence. Most brands are using digital media to leave their digital footprints, and push up their sales, in the process.
Given the huge competition that exists across digital platforms, you need a strong online marketing strategy for your brand. From creating high-quality content to keeping an eye on how your audience is responding, a good digital marketing strategy encompasses all these aspects.
With the help of the right mix of digital marketing tools, you can amp up your strategy and take your brand to the next level. These tools can help facilitate your digital marketing efforts and help you achieve your business goals.
So let’s look at some of the top digital marketing tools for 2002-
1. Unbox Social
Social media marketing makes for an integral part of your digital marketing strategy. More than 3.48 billion people around the world are actively using social media today. Given the huge user base of social media users, it only makes sense to rigorously leverage social platforms.
Unbox Social is your go-to tool for enhancing your social media efforts. This social media tool offers a suite of features to get an optimum ROI on your social media activity.
The Influencer marketing platform by Unbox Social is an Influencer marketing platform. Influencer marketing is one of the top tactics brands are using to gain visibility, today. With the Influencer Suite, you can find Influencers for your brand, get them on board and send them detailed campaign briefs. Meanwhile, you can also keep an eye on campaign progress and access Influencer reports to know how your campaigns have performed.
The Social Media Analytics feature by Unbox Social is all you need to track your social media performance. You can capture all the important social media KPIs including engagement, reach, and impressions using this feature.
With the Social Listening feature, you can keep an eye on brand mentions, across platforms to gather audience sentiment. Here’s a snapshot from the tool:
The Competition Tracking feature helps you stay on top of what your competitors are doing on social media. Benchmarking your performance against your competitors can help you enhance your social media performance to a great extent.
2. Meet Edgar
A lot goes into pushing out your social media content- from planning to creation to posting it on platforms. But with the help of social media scheduling tools, you can focus on more important aspects of your social media strategy.
Meet Edgar is a social media scheduling tool, using which you can schedule and automate your content on social platforms. In just 3 steps, you can add, schedule and automate the posting of your content.
Thanks to this social media tool, you can focus on your business goals and save time you would’ve otherwise spent on the mechanical task of posting.
3. Hot Jar
Your website is an important part of your online presence. As such, it makes sense to capture your website analytics to know what is happening on your website at the exact time.
Hot Jar is a reliable web analytics tool, using which you can monitor audience activity on your website through visualization.
The visitor recordings feature lets you record all every website visitor’s taps, clicks, and mouse movements.
With the conversions funnel, to know the point at which your visitor is leaving your website.
Hot Jar also provides other features such as form analysis, feedback polls, and surveys to help you grasp audience behavior. Accordingly, you can plan your strategy to enhance the experience for your website visitors.
As important as it is to strategize your Ads effectively, the creative aspect of your Ads demand equal attention. Especially when you are planning to push out digital video Ads, you need to create top-notch content.
Promo is a tool that comes in handy when you are creating video Ads for your brand. The intuitive Promo Editor that this tool offers helps you create best quality video Ads for your brand. You can pick from a whole range of ready-made templates and customize it to your taste.
When it comes to increasing brand awareness online, you can’t overlook the role that email marketing can play.
With MailChimp, you can create engaging branded emails to be shared with your target audience. Using the drag and drop email designer, you can create attractive emailers for your brand.
You can stock up your images and files in the MailChimp Content Studio for easy access. This tool also comes with a built-in photo editor.
One of the most beneficial features that MailChimp offers is email automation. To take it a step further, MailChimp lets you track clicks, open rates, and segment data.
Visual content is one of the most popular content formats. The key to drawing audience attention is to build catchy digital media content. Did you know that
Canva is a good photo editing tool that you can rely on, for editing photos as well as creating visual content from scratch. Whether you want to create a banner for your blog or design a social media Ad creative, Canva has got you covered.
This tool offers a whole range of templates, icons, vectors, and various other elements that you can add to your content. You can also use the tool for sourcing stock photos. This tool comes with a range of features to help you edit your photos easily.
With Canva, you can take your visual content to another level, draw audience attention and bring them on-board your community of followers.
Video content plays an important role in your digital marketing strategy. If you aren’t already using videos to market your brand, you need to start doing it now. Video has the power to bring value to your target audience.
Use Magisto to create top-quality videos that stand out. With Magisto, you can edit your videos in a matter of minutes.
To get started with Magisto, all you have to do is upload your business videos and photos that you may want to add. Following this, you can pick a video editing style and a soundtrack from the library. Rest, you can leave it to the A.I.-powered tool to build video creations.
8. Banner Snack
We can’t help emphasizing the importance of generating catchy visuals for your digital properties. Ads and banners are an important part of your pool of visual content. You need to make sure to create the best quality content to get your audience hooked.
Banner snack helps you create static visuals as well as animated banner Ads, with ease. You can start with a custom size layout or pick from one of the options that the tool offers. Then you can add the background and other elements you would want to populate your content with.
Whether you want to create a single banner or generate multiple banners, Banner Snack will have you covered.
9. Hemingway Editor
When it comes to online content, your text and copies are as important as your visual content. You cannot overlook the importance of your blogs, web copies, social media copies, Ad copies and so on. Your textual content needs to be polished and to the point.
Hemingway Editor helps you ensure that your content is well-framed and powerful. You can get the Hemingway Editor to create bold, clear and error-free textual content for your brand.
Summing It Up
If you want to build a powerful presence online, you need to make sure that your content and strategy are foolproof. You can rely on one or more of the digital marketing tools to take your brand to the next level.
Here’s a quick round up of some of the top digital marketing tools in 2020-
- Unbox Social to amp up your social media efforts with its Influencer marketing platform and other features
- Meet Edgar to ensure automated scheduling of your content on social media
- Hot Jar to understand how users are interacting with your website
- Promo to create top-notch digital video Ads for your brand
- MailChimp to scale up on your email marketing efforts
- Canva for designing social media visuals
- Magisto to create and edit videos for social media
- Banner Snack to create Ads and banners for your brand
- Hemingway Editor to polish your textual content