As a brand, you are never operating in a vacuum. No matter what niche you specialize in and no matter what your USP, you will always have competitors. Keeping an eye on your competitors will help you build a well-informed social media strategy for your business.
What kind of content are your competitors posting?
What kind of response is their content receiving?
How is your social media performance as compared to your competitors?
This is where the competition analysis tool comes in handy. It hel...