As a brand, you are never operating in a vacuum. No matter what niche you specialize in and no matter what your USP, you will always have competitors. Keeping an eye on your competitors will help you build a well-informed social media strategy for your business.
What kind of content are your competitors posting?
What kind of response is their content receiving?
How is your social media performance as compared to your competitors?
This is where the social media competitor analysis tools come in handy.
Before we go ahead with the list of social media competitor analysis tools, let’s brush up on the basics of competitor analysis.
What Is Competitor Analysis?
Competitor analysis is all about evaluating your industry competitors. The insights you gain from this analysis help you frame effective strategies to outsmart your rivals! It is more like monitoring the activities of your competitors to see where your brand strategy needs to improve and where you are faring better.
The Need For Social Media Competitor Analysis Tools
A social media competitor analysis tool helps you understand your position against your competitors in the industry. Based on insights derived from this tool, you can build effective social media strategies for your brand.
Apart from the stated, competitor monitoring also helps you detect the strengths and weaknesses of your brand as compared to the others.
10 Best Social Media Competitor Analysis Tools
1. Unbox Social
Unbox Social is a multi-faceted tool, which offers many different features, including competition tracking. With the help of the competition tracking feature, you can track your competitors’ activity, and know what kind of content that is working in the industry.
You can also capture your share of voice against that of your competitors in the industry with the help of Unbox Social. The tool allows you to monitor your performance against that of your competitors. It also helps you capture the interactions on your content against that of your competitors.
To dig a little deeper, with Unbox Social, you will get access to insights on what the audiences are saying about your competitors. The tool will also help you get an idea about the key themes around your competitors’ conversations. Further, you can find out which of your competitors’ posts are receiving a good response and build a content strategy accordingly.
The tool is very efficient as it allows you to compare ten different brands in one bucket.
BuzzSumo offers a competition research tool. This competition tracking tool lets you look at your competitors’ most shared content by simply keying in the competitor domain. It also helps analyze what is working for them with the help of filters such as ‘content format’ and ‘networks used to get traffic’.
The BuzzSumo tool helps you track mentions and discover trends.
Ahrefs is a tool that helps you with everything related to SEO. Ahrefs comes with a range of features and tools that help you benchmark your SEO strategy against competitors. This makes it one of the most useful tools for social media competitor analysis. The tool offers solutions like site explorer, keywords explorer, site audit, rank tracker, and content explorer.
SimilarWeb is another Competition Analysis tool you can consider using. You can use SimilarWeb to gain comprehensive insights into your competition in the digital media marketing arena.
With the help of Competitive Benchmarking that the tool offers, you can compare the performance of your website as well as the app.
As a part of your digital marketing strategy, not only should your website and social media channels be polished and well-refined, your email marketing strategy should also be top-notch.
With the help of Mailcharts, you can gain insights into competitors’ email marketing strategies. Using the insights and intelligence derived from this competition analysis tool, you can plan out your future email marketing campaigns and promotions more effectively.
You can also generate competitive reports to dig deeper and gain clarity about your email campaigns.
Phlanx is another social media competitor analysis tool that allows you to track and compare your social media competitors. The tool bifurcates the competition tracking feature platform-wise which further eases the process of competitor monitoring.
Phlanx is a competitor tracking tool that helps you evaluate the activeness of a particular brand on social media platforms. Currently, the tool is available for Instagram, YouTube, Twitter, and Twitch.
The tool helps you compare the engagement rate of different brands for the stated platforms. The tool compares the content of each brand and gives you its engagement graph.
Dedicated solely to Twitter, FollowerWonk is a must-have tool for brands that mainly want to focus on their Twitter competitors. This tool allows you to compare Twitter accounts, which can also help you discover the strategies your competitors are using.
Moreover, FollowerWonk also allows you to track follower demographics to help you get a better understanding of your audience. With the help of FollowerWonk, you can also get an insight into what’s trending on the platform and what your competitors are tweeting about.
Brand managers often underestimate email marketing but this marketing technique can also help improve your brand presence. Owletter is a competitor analysis tool that is focused on the comparison of email marketing activities.
The tool studies and analyses the email marketing activities of your competitors and gives you intrinsic insights like the frequency of their activities, trends in email marketing, and the best spot to implement your email marketing plan.
Not everything about competition analysis is solely based on the number of likes and comments, it is also necessary to see the keyword performance.
Spyfu is a tool that allows you to conduct SEO competitor analysis. It helps you see who are your closest competitors and gives you insights on the keywords that are fetching them the clicks!
This tool is quite useful when it comes to planning an effective content strategy.
Alexa allows you to conduct competitive web analysis. With the help of this tool, you can identify any gaps in your strategy and find a competitive edge for your brand.
The competitive web analysis helps you find out ways to outperform your competition in terms of traffic, backlinks, keywords, and much more. Benchmark your site against your competitors and know whether your strategy is bringing you any results or not.
Hope this list of competitor analysis tools will help you monitor your competitors in-depth. Check out a few more blogs from Unbox Social to get acquainted with competition tracking.