Social Media is an inbound strategy to attract and retain the target audience. In order to keep the practice ongoing and growing, a thought-provoked strategy is essential. To help you in maintaining your strategy and bringing in more insights about how actually your social media is working for your brand, Marketers resort to Social Media Tools, not only for scheduling but also for monitoring and yield the maximum of what they give in.
However, you are not the only brand trying to onboard new customers and grow your business. All social media channels are brimming with competition for more customers and you need to step up your campaigns to fulfill this goal.
If the social media landscape is buzzing with the competition, there is also no dearth of social media tools to drive a campaign for your business. A good marketing campaign in today’s time should leave no social media platform unmarked.
We have compiled a list of 8 social media tools to drive a campaign. This list will also give you an answer to:
In order to grow on any platform or industry, you need to analyze your performance. The same goes for social media.
While there are local analytical tools available for some apps, not all of them offer an in-depth analysis. And as a social media manager, what could be better than analyzing your performance across platforms using a single tool?
Unbox Social is a social media analytics tool that gives you an in-depth analysis of your handles on Facebook, Youtube, Twitter, and Instagram. Using this tool is pretty easy and you can track various metrics to measure your performance. Apart from that, the metrics are also bifurcated on the basis of the audience, stories, and posts. This makes your analysis relevant to each of the metrics and helps you divide your attention and effort.
Another feature that is a big hit, is social listening. Why is it cool? It is helping you in listening to your audience regarding what they have to say or talk about you on social media. It could be positive, negative or neutral, but it’s worth your attention. Responding and engaging with the audience in order to satisfy what they want out of the brands will help you grow. And Unbox Social just does that!
BuzzSumo is a tool to measure your content insights along with the reach. This tool comes with a number of features such as brand monitoring, influencer marketing, and competitor research.
BuzzSumo’s feature of powerful content insights lets you identify the content that defines the expectations of your audience and thereafter helps you optimizing your content marketing strategy to drive engagement. Through their reports and insights, you can gain valuable information to enhance your campaigns.
It covers topics content overview, analysis of your content across various social media platforms, snapshots of most shared domains by the social network. It also allows you to analyze the content length, headlines, and publishing dates. When you know what content is not working for you, you eventually tend to change your tonality of content.
Social Network Elite
The Social Network Elite says no to fake followers. Believes only in genuine likes, followers and engagement. Dedicated to Instagram growth, the tool helps you to ensure you interact with the audience who are really interested in your content, products, and services.
Building engagement is the base of the tool by just entering the relevant hashtags and influencers, which will then be analyzed to attract your traffic. When your objective is to create a community, Social Network Elite is worth giving a try.
The quality of your visual content plays an important role in provoking conversations from your audience. The more visually appealing your content, the more engagement it will generate. Canva is a photo-editing and design tool you can use for creating engaging social media posts.
The tool comes with a whole range of templates, photos, and various other elements that can help you generate visuals that stand out. You can create content for Ads, posts, video covers, thumbnails and all other social media content using Canva. Using good photo content, you can attract an audience’s attention, get them hooked and make them want to interact with your brand.
Hootsuite is a multifaceted social media tool to drive a campaign and promote business. It covers almost all the major social media channels like Facebook, Instagram, Twitter, YouTube, and Pinterest.
It offers multiple features of scheduling your content, monitoring what you’re sharing and curating content for you. Apart from that, it comes with a feature of analytics for social media. Here, you can get reports and insights on your performance on the social media front.
By providing for the team management feature, Hootsuite makes teamwork a smooth process for you. It also comes with features that protect your brand from social media risks.
When it comes to social media engagement, visual content definitely takes the first place. But you need to back it up with relevant captions and copies. Your caption compliments your caption and you need to use it the right way to help generate engagement.
There’s nothing that turns off people than a poorly constructed sentenced or bad grammar and spelling mistakes. But with Grammarly, you can avoid making such errors and start putting out well-crafted copies that go with your content.
This tool helps you correct all grammar and spelling mistakes so that you can create captions that engage your audiences.
In this era where the integration of Videos in social media is an essential and important practice, Animoto comes to the rescue of social media marketers. In fact, Videos are referred to as the ‘Future of content marketing’ every now and then. Animoto in this sense is the ultimate tool to drive a marketing campaign.
It comes with video templates to create and customize your campaigns. Here you can create content for promotions, ads, editorial content, how-to guides, seasonal sales and so much more.
On your video storyboard, you can add images and videos and then edit and customize these as per your choice, with the option of choosing songs from Animoto’s music library.
Apart from the tools mentioned above, here are a few more tools that help you tweak your photos, texts and much more:
- Crello for graphic designing with 10,000 free templates
- Fastory for Instagram stories
- Strutta for greater user experience for Promotions
- Plannable, a command center for social media teams
Summing It Up!
We hope that in all your marketing efforts, you can leverage the features of these social media tools. To make it easier for you, here’s the gist of it all, at once.
- Unbox Social for in-depth social media analytics, social listening, and reports.
- BuzzSumo for content analysis
- Social Network Elite for an automated Instagram marketing
- Let your visuals do the talking with Canva
- Hootsuite for content curation, scheduling analytics, and teamwork management
- Grammarly helps you voice out exactly what your brand wants to say
- Animoto for simplified video creation