Just like the ever-changing trends on social media, the platforms are also updating every now and then with new features. Facebook launched its Stories features and it instantly clicked with the users. The success of Instagram Stories surely gave a nudge to Facebook Stories too. Facebook marketing is now an important part of every brand’s marketing strategy. The social media giant enjoys a global audience base that works for the marketing of products and services. But how can you use Facebook Stories for Facebook marketing to improve your brand reach and sales?
Stories on both Instagram and Facebook enable you to interact with the users. This feature helps you convey more about your brand than just products and services.
Including the latest content curation features in your marketing plan will help you get a good engagement rate on social media.
Marketing on Facebook is all about creating content that resonates with your brand and users. The new content format Facebook Stories can add a creative touch to your already existing Facebook marketing strategy.
With all social media platforms now releasing short video features, it can be rightly said that Stories is the future of marketing on social media. Creating short videos and timely content works efficiently because it does not need a long attention span. The diminishing attention span of the users and crowd of content on social media platforms have led to the popularity of Stories.
In this blog, we will tell you about Facebook marketing with the help of Facebook Stories. Let’s begin.
What are Facebook Stories?
Like every other Stories feature, Facebook Stories is a feature that enables you to upload images or short videos that disappear after 24 hours. Similar to Instagram Stories and Snapchat, Facebook Stories can be viewed at the top of your feed. Users can react on Facebook Stories and can also send a message or reply to the same.
Instead of creating only long videos or going live, Facebook Stories offer you a creative outlet to come up with interactive and timely content.
But what is its significance in a Facebook marketing plan?
Why Use Stories for Facebook Marketing?
To let the audience know about your brand, it is necessary to put out content that strikes a conversation or puts you in their minds. Images and perfectly edited videos sure help but they take time and brands cannot bombard the users with back to back images and long videos. This is when Stories come to your rescue. Let’s find out why you need to use Stories for Facebook marketing.
Enables you to post content daily
An effective Facebook marketing plan is to keep the audience hooked to your brand content. Facebook Stories can help you do that. Stories disappear after 24 hours but can have a huge impact on your brand’s Share of Voice and engagement rate. With the help of Facebook Stories, you can post spontaneous content too that does not require extreme planning. Upload behind-the-scenes footage of your workspace or simply ask a question to your users!
Keeps you in the minds of the audience
Your posts may get lost in feeds thanks to the tricky algorithm of the social media platforms. Stories can help you increase visibility. Facebook Stories are visible on the top of your feed and this is the best way to stay in the eye of the audience.
Facebook Stories can help your content strategy get more creative
Social media users are consuming a lot of content on a daily basis and almost every content piece is perfect, to say the least. With Facebook Stories you can add more creativity to your already framed content plan. The Facebook Stories feature enables you to add text, music, boomerang, polls, and lots more. This can add to the tonality of your brand.
Facebook Stories help you reach the target audience
Businesses wanting to implement Facebook marketing aim to reach their target audience. With the help of Stories, you can easily connect with your target audience. Brands and businesses can also gauge whether their intended audience is seeing their stories and reacting to the same in any way. If you get no views and responses, it helps you restructure your audience selection.
Now that we know the importance of using Facebook Stories for Facebook marketing, let’s take a look at how to use this feature.
How to Use Facebook Stories Effectively?
PRO TIP- It is best to use the Facebook Stories option from the mobile app!
Step 1- Find the Create Story option on the top of your feed
Step 2- Choose the content format you want to choose for your Facebook Story
The feature also lets you choose from the Gallery. Businesses can also choose multiple options for their Facebook Stories.
Step 3- Choose from the different content curation formats
The Stories feature offers several content curation options to enhance your stories like text, boomerang, music, poll, and so on. These features will help you get all creative with your stories.
Step 4- Click on ‘Done’ once you curate your story and are ready to post it
Uploading on Facebook Stories is pretty easy all you need to do is brainstorm on what you will post! Here are some ways in which you can use Facebook Stories effectively.
How to Use Facebook Stories Effectively?
1. Create stories that are relevant NOW
Keep in mind that stories have a short validity i.e they expire after 24 hours. When using Stories for Facebook marketing make sure to post content that is relevant now. Something that is not immediate can be kept for posts!
2. Try to create stories that lead to some CTA
Instead of only putting in links and CTAs in your posts, you can also use stories to convey Call-to-Action. Convey the latest products from your brands on stories, announce giveaways and discounts to keep them coming back, start countdowns for product launch, and lots with Facebook Stories.
3. Create polls to know audience preference
Facebook Stories can help you create polls. These polls can tell you what your audience prefers. These choices are apt for understanding audience behaviour.
4. Use emojis and stickers
The Facebook Stories feature lets you add emojis and stickers to your stories. These can add a creative element to your stories and can keep the audience engaged.
Brands must post content that is quirky and entertaining. This can enhance your brand’s perception in the minds of the audience.
Use the above-stated ways to enhance your Facebook stories for Facebook marketing. Having said that, analysing the brand performance is also crucial. Relying on Facebook marketing tools that offer analytics can be helpful. Here is a glimpse of how Unbox Social’s social media analytics solution can help you market effectively on Facebook.
How Unbox Social Helps With Facebook Marketing
Get an overview of your Facebook page analytics
The Unbox Social tool has a dedicated solution for social media analytics. The overview panel of the tool gives you a complete account of how your brand is faring on Facebook. Get data for follower growth, views count, engagement rate, mode of interaction, post recommendations for promotions, and lots more.
The tool gives you in-depth insights into audience demographics. This helps you figure out whether you are attracting the intended audience through your posts. Check the language of your audience, know when your followers are online, get to know the audience sentiment towards your brand’s Facebook presence, and lots more.
Check the performance of your brand posts
The tool helps you track your brand’s content performance in a detailed manner. Note the total reach, total impressions, total views, and average ER with the help of the tool. Furthermore, the tool also gives you details on the type of posts you have uploaded over a period of time. The accurate analytics solution of the Unbox Social tool also gives you metrics for each post you upload.
Hope this brief guide on using Facebook Stories for Facebook marketing helps you come up with an effective strategy. Here are a few more blogs to help you with Facebook marketing-
- 10 Useful Facebook Marketing Tips For Beginners
- 10 Social Media Marketing Mistakes to Avoid in 2021
- Facebook Analytics: Step-by-Step Guide to Grow Your Business