Data from analytics tools and native analytics dashboards can be of great help to measure your brand’s presence on social media platforms. Facebook analytics was widely used by brands and businesses before its closure. The native Facebook analytics dashboard used to give data for multiple metrics that hinted at how your brand/business page is performing on the platform. Additionally, it also provided post insights for each and every post.
With the help of insights and information, even passive interactions can be converted to active conversations. Likes and comments are not the only parameters to measure your Facebook marketing efforts. There are many other factors like – the response of your audience towards specific posts, the demographics of your audience, your performance in comparison with competing brands, the most popular types of posts etc. It is important to track these to understand what is contributing to your social media growth and what is not.
Even with a plethora of data, brand managers often fail to come up with effective Facebook marketing strategies. Simply gathering data is not going to help you! The data you fetch from the analysis needs to be implemented smartly into the strategies and campaigns.
As we all know Facebook’s native analytics dashboard no longer exists but that does not mean brands can go on without conducting accurate Facebook analytics. Without the native dashboard, marketers are confused as to which metrics need to be tracked. We’re here to clear up the doubts!
In this blog, we will tell you about the 8 most crucial Facebook metrics that need to be tracked regardless of your business size and niche.
8 Key Facebook Metrics to Track With Unbox Social
1. Monitor follower growth
Keep an eye on your follower growth on Facebook. By watching out for any fluctuations in your follower growth, you can alter your strategy to maintain momentum.
Facebook Analytics by Unbox Social helps you get a day-wise analysis for your follower growth. This data is crucial in helping you figure out what’s working for your brand and what isn’t. The data gives you a total account of how many users followed and unfollowed you in a particular period.
2. Brand reach on Facebook
Uncover your brand reach on Facebook with the aid of vital insights including views, reach, and impressions. Unbox Social makes your job easier by offering an in-depth analysis of these metrics. Not only does Unbox Social allow you to capture your impressions and reach, but it also bifurcates these into paid, viral, organic and total reach and impressions. Further, the tool provides you with insights on your page views and the referral sources for your views.
Here are snapshots from the tool:
3. Facebook page engagement
Find out whether your content is strong enough to drive engagement with the help of in-depth insights derived from this Facebook Analytics tool. The engagement vs. consumptions insights represents the total number of interactions on your page, including interactions on your content as compared to the interactions received on your Facebook page.
You can also get a day-wise analysis of the interactions that are happening on your Facebook page.
4. Top posts to promote
Unbox Social’s Facebook analytics solution makes your job easier by providing you with a set of posts that you can promote on Facebook. Based on an analysis of all the audience interactions around your content, this Facebook Analytics tool tells you which posts are more likely to perform well and bring traction by promoting them.
5. Audience insights
Unbox Social not only gives you insights on the content performance but also gives you data on your audience. The audience analysis feature is a part of the Facebook analytics solution in the tool. The section gives you all the information you need on your audience. Right from the demographics to when your followers are online, the tool gives you useful insights that can be implemented into strategies.
Further, you can figure out what sentiment your content and campaigns are evoking on Facebook, all with the help of this Facebook Analytics tool.
6. Post-wise analysis
For a good social media strategy, it is important to keep track of how each of your posts is faring on the platform and Unbox Social helps you do the same.
With Facebook analytics by Unbox Social, you can make sense of how your Facebook posts are performing. To begin with, this tool provides you with insights into the total number of different types of reactions received on your Facebook content.
The tool aids you with actionable insights about your content, using which you can build fruitful Facebook marketing strategies.
Further, the tool lays out vital data for every post you push out on your Facebook page, including the interactions, reactions, comments, reach, impressions, and shares.
This part of Facebook Analytics by Unbox Social allows you to understand what kind of content draws more engagement and interactions and what doesn’t. These insights can help direct your future content and campaign strategies.
7. Know the video views
8. Keep a track of your content type
Brands must keep a track of the type of content they are publishing. This helps you find the link to what is working with your audience and what is not. Moreover, it also tells you if you need to focus on a particular type of content more. The tool categorises the content types into image, video, and link.
Businesses are investing their time and money on Facebook pages and all the content that goes there. Without monitoring the performance and response of your business, you will not be able to match up with the expectations of your audience.
The data derived from Facebook analytics allows you to make more well-informed decisions for your business and helps you improve productivity. Check out a few more blogs to understand this social media giant better-