Social media managers need to carry out several functions to execute a brand campaign on social media. Every platform needs a unique campaign framework and social media tools help with the same. Tools for social media range from analytics, competition tracking, profile monitoring to campaign management. Social media marketers need these tools to frame and implement a result-oriented social media marketing strategy.
Social media tools for marketing need to be selected carefully depending on the need of the campaign and the platform. Some social media tools offer features that apply to specific social media platforms. These help brands and businesses that want to focus on one or two social media platforms and need assistance for the same.
Social media tools in 2022 are all about saving time and giving as much data and assistance as possible. This has increased the significance of social media marketing tools.
In this blog, we will help you with social media tools for marketing for every major platform. Let’s begin with the basics and then move on to the list of tools.
What are Social Media Tools?
Social media tools help brands and businesses manage their social media presence by offering features that facilitate assistance in analytics, publishing, competition tracking, and other social media marketing functions. These tools are designed to save time and resources. The features offered by social media tools for marketing will help manage your brand workflow on different social media platforms.
Tools for social media can be categorized as per platforms (Instagram, Facebook, YouTube, Twitter) or functions (publishing, scheduling, analytics, competition monitoring, influencer marketing, campaign management).
Brand marketers even in 2022 are not widely convinced about the usability of social media tools. These tools have several functions and can help in many ways.
Why Use Social Media Tools?
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Social media tools increase efficiency
With the help of social media tools, brand managers can increase efficiency in terms of managing their brand’s social media profiles. These tools can save a lot of time which helps you focus on things that actually need to be done on a priority basis. For instance, scheduling and publishing tools help you schedule posts in advance and also publish them for you. Similarly, social media analytics tools give you insights in just a few clicks. The best social media marketing tools are the ones that help you minimize the tasks on your everyday to-do list!
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Social media tools allow you to focus on real-time engagement
The social media tools give you time to focus on real-time engagement. Since all the social media management functions are taken care of by the tool, marketers can focus on engaging with audiences on social media. Marketers can focus on giving quick replies and interacting with the users to increase brand engagement on the platform.
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Social media tools can help in increasing brand awareness
Some social media tools for marketing offer analytics features that help increase brand awareness. The data provided by the tool can help you create strategies that have the ability to increase brand awareness. Tools for social media marketing also provide audience insights to help you figure out how your brand is being perceived by the audience on social media.
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Social media tools for marketing can help you race ahead of your competitors
Social media tools offering competition tracking features can help you get competitors’ data. This data is valuable because it helps understand how your industry competitors are faring on the platforms.
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Social media tools help you with detailed reports
Most social media tools also provide regular and detailed reports. These reports give you a detailed account of your brand on social media. With the help of the reports, marketers can keep a track of their brand performance effortlessly.
Now that we have listed the benefits of social media tools, let’s move on to the tools for each social media platform.
Social Media Tools For Major Platforms
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Social Media Tools for Instagram
1. Unbox Social
Unbox Social is one of the best social media tools. The tool helps with Instagram analytics and Instagram competition tracking. The tool helps you monitor your Instagram presence and gives you deep insights into Instagram metrics. The tool provides useful data related to content performance, audience demographics, story insights, and so on. Additionally, the tool also has competition tracking features that allow you to monitor your Instagram competitors. The competitor’s data from the tool gives you information on the share of voice, the content performance of competitors, and lots more. The Unbox Social tool offers an advanced compare feature that helps you compare the performance of specific hashtags and keywords of competing accounts.
The Unbox Social also offers publishing and scheduling features for Instagram which makes it a must-have tool for brands that want to frame Instagram marketing campaigns.
2. Iconosquare
Iconosquare is another social media tool that provides analytics data for your Instagram profile. The tool gives you insights into impressions, reach, tags, and mentions. The data can help you come up with effective strategies that are relevant to your brand goals and objectives.
3. Analisa
Analisa is an Instagram analytics tool that helps you with campaign reporting, follower demographics, competitive analysis, and content optimization. The tool is useful for brands that want to excel in their Instagram marketing campaigns. Analisa provides hashtag reports too!
4. Sendible
Sendible allows you to manage your brand’s Instagram profile. The tool has multiple features such as publishing, analytics, and listening. This social media tool makes it easier for brands to engage with audiences.
5. Pixlee
Pixlee is a social media tool that has an Instagram analytics feature. The tool provides valuable insights into your Instagram profile metrics. The data-driven reports will help you frame effective strategies for Instagram.
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Social Media Tools for Facebook
1. Unbox Social
The Unbox Social tool offers dedicated solutions for Facebook. The social media tool offers social media analytics, competition tracking, and publishing and scheduling features for Facebook. The tool will help you measure and analyze your performance on Facebook. With Unbox Social, you can get data on your Facebook competitors, Facebook content performance, and so on.
2. Quintly
Quintly is another social media tool that helps with Facebook analytics and insights. The tool helps you measure KPIs that impact the success of your brand’s Facebook marketing strategy. The tool also provides detailed reports to help you with Facebook data.
3. Grytics
Grytics helps you measure and analyze Facebook groups. With the help of the tool, you can analyze the community engagement of your brand’s Facebook group. The tool helps you monitor, manage, and engage with your Facebook communities.
4. Vaizle
Vaizle is a social media tool that focuses on providing data for Facebook competitors. The tool provides actionable insights into your Facebook competitors’ performance. The data from the tool will help your brand’s Facebook presence.
5. Mention
Mention is a social media tool that helps you analyze, monitor, and publish. The tool offers analytics features for Facebook. The tool helps you uncover trends on Facebook, listen to conversations on the platform, and draft and schedule posts.
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Social Media Tools for Twitter
1. Unbox Social
If you are looking for social media analytics, competition tracking, and publishing features for Twitter, then Unbox Social is one of the top social media tools. The tool helps you get in-depth Twitter data that includes total interactions, favorited tweets, mode of interaction, top hashtags, top mentions, most engaging tweets, audience insights, and so on.
With Unbox Social, you can also track and monitor your Twitter competitors thoroughly. Additionally, the tool has also launched publishing and scheduling features for Twitter.
2. Buffer
With the help of Buffer, marketers can track performance and get detailed reports. The tool provides post insights, account analytics, and audience demographics. Additionally, the reports on the tool get updated daily so that you get the latest reports.
3. SocialPilot
SocialPilot is a Twitter analytics tool that helps you get data on account overview, audience preferences, top-performing tweets, and engagement. The data will help you frame effective Twitter marketing strategies.
4. Twitonomy
Twitonomy is a Twitter analytics tool that has dedicated features for Twitter. The tool gives you insights into your followers and helps you monitor tweets too. Brands can also track the engagement rate for their profile with this social media tool.
5. Mentionmapp
Mentionmapp is a social media tool that helps with analysis and insights. The tool gives you data on the important conversations on the platform. With the help of the tool, marketers can check recent conversations and interactions too.
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Social Media Tools for YouTube
1. Unbox Social
Unbox Social is one of the best social media tools for marketing. The tool has well-equipped features to help you analyze and measure your brand’s YouTube presence. The YouTube analytics feature of the tool includes data on retention rate, premium views, videos added and removed from playlists, optimal video length, and so on. These insights will give a boost to your YouTube marketing efforts.
The competition monitoring feature on the Unbox Social tool also applies to YouTube. The feature gives you data on the share of voice, top-performing competitors’ posts, brand score, advanced compare feature, and so on.
2. Vidyard
Vidyard is a YouTube analytics tool that has features for hosting and sharing videos. The tool is also well-equipped with video analytics features. Vidyard will help you understand how your videos are performing and what needs to improve in your strategy.
3. Viralstat
Viralstat is a social video analytics tool. The tool helps you figure out details about your viewers and content engagement. The tool also gives you data on the performance of your videos.
4. vidIQ
vidIQ helps you maximize your video’s organic reach. The tool gives you data on the best keywords to use in your video titles, tags, and descriptions. This social media tool also helps you keep an eye on your YouTube competitors.
5. Unmetric
This social media tool for marketing provides YouTube analytics. The tool helps you understand your competitors’ strategies on YouTube. With the help of the tool, you can track crucial KPIs and frame effective YouTube strategies.
Tools for social media marketing can help you manage your social media presence effortlessly. These tools help in fetching the right data for your brand’s social media presence. Make sure you choose the right social media tools for your business. Compare the tools based on the features, pricing, assistance, and add-on solutions. Choose from the best social media tools in the market and get going with your social media strategies and campaigns. All in all, a social media tool like Unbox Social can help you with all the aspects of social media marketing. Get a free trial of the Unbox Social tool now and get useful insights into your brand performance.
