Isn’t it difficult to gauge audience behavior on social media? Furthermore, are they perceiving the content in the right manner? Are the strategies connecting with a relevant audience? There are several factors to consider when analyzing the success of a brand on social media. Marketers do a lot to implement an effective social media marketing strategy but what about monitoring the after-effects of those numerous campaigns and posts? This is where social media monitoring enters the game.
Social media monitoring is a crucial but often-ignored part of the overall social media marketing sphere. Brand monitoring on social media goes beyond calculating the number of likes, comments, and followers.
In social media monitoring, marketers use tools that enable them to gauge how their brand is being perceived on social media. Monitoring social media profiles also helps you notice any discrepancies in your brand image with regards to how you want your brand image to be and how the audience is perceiving it on social media. There are several social media monitoring tools that are designed to help you with the same, these also include some super-useful social media analytics tools like Unbox Social.
So, let’s begin with the list of social media monitoring tools that can help you measure your brand presence with ease.
List of Best Social Media Monitoring Tools in 2022
1. Unbox Social
The Unbox Social tool is a collective solution for all your monitoring and analytics challenges. The tool offers three crucial solutions- Influencer tracking, competition tracking, and social media analytics. These three solutions are provided for four major social media platforms namely Facebook, Instagram, Twitter, and YouTube.
With the help of this tool, you can track your brand presence on social media and keep a check on your competitors’ social media activities. The tool is designed to give you a complete picture of what your brand needs to do to scale up its social media metrics.
As we mentioned before, social media monitoring is all about analyzing and tracking what is being said about your brand, tracking the conversations happening around your brand, and so on; the tool gives you accurate data for several such metrics.
The Unbox Social tool will give you data on Share of Voice, brand mentions, top-performing hashtags, audience quality, the best time to post, brand performance as per content formats, and lots more. The tool can help you come up with marketing plans that help you achieve your brand objectives and goals.
Additionally, the Unbox Social tool is also launching its publishing and post scheduling feature. The feature will help you streamline your social media posts systematically.
2. Mention
Mention is a social media monitoring and management tool. The tool helps brands discover audience conversations on social media. The tool also tells you about what is being discussed in your niche which can help you detect trends and frame effective strategies.
The tool has a conversation analysis feature that can further help brands with qualitative insights.
3. Keyhole
Keyhole is a brand monitoring tool that helps brands with social listening, social media tracking, campaign tracking, and hashtag tracking. The tool also has a competition analysis feature that can be used by brands to frame strategies. The campaign reporting feature of the tool helps you measure your brand performance in real-time which, in turn, can assess your campaign success rate.
4. Mentionlytics
The Mentionlytics tool has a social media monitoring feature that gives you data on the kind of conversations that are taking place around your brand. The tool enables you to respond to blog posts, join forum discussions, reply to tweets, and lots more. The tool also helps you find top influencers. Brands can also use the tool’s sentiment analysis to work on their campaigns.
5. Sendible
Sendible has several features that can be categorized into both social media monitoring and social media tracking. The solutions offered by the tool include publishing, analytics, and listening. Brands can conduct the social media monitoring process along with social media tracking with the help of these solutions.
6. Talkwalker
Talkwalker is primarily a market intelligence platform that helps with the social media monitoring process. The tool gives industry insights to help brands connect with the audience. The data derived from the tool gives you actionable insights into what your brand must do in terms of strategies and campaigns. The tool has a social intelligence feature that allows you to listen to conversations around your brand!
7. Digimind
The social media monitoring process includes a mix of analytics, social listening, social media tracking, and competition analysis. The Digimind tool helps you with social listening features that can be used for your brand’s social media monitoring. The tool gives you data on brand reputation, influencer identification, trend tracking, competitive intelligence, and campaign analysis.
8. Awario
Awario helps brands with social media monitoring and sentiment analysis. The tool tracks the web to check the mentions of your keywords in real-time. This will help you detect in what sense are the users discussing your brand all over the web. The tool also provides sentiment analysis solutions to help you monitor audiences.
9. Synthesio
Synthesio is a tool that offers you tailored solutions as per your niche and role. The tool offers features like audience analysis, crisis management, brand intelligence, campaign analysis, customer sentiment, and competitor analysis. These features together can constitute effective social media monitoring.
10. Socialinsider
Socialinsider has multiple features that can help you complete your social media monitoring process. The tool offers social media competitive analysis, campaign reporting, social media reporting, and social media tracking features. These features help you with deep insights that can streamline your brand’s social media presence on different platforms.
Using the right social media monitoring tool can help brands achieve maximum ROI. The social media monitoring process will bring important messages and conversations about your brand to the forefront which will guide your future campaigns and marketing plans. Trust us, the process of conducting thorough social media monitoring will enable you to respond better to your audiences. The Unbox Social tool can help you with detailed data and insights into your brand presence on social media. The tool has all that a brand needs to succeed with social media marketing! Go through our solutions now and get started with our free trial!
