How To Create A Detailed Twitter Marketing Analytics Strategy?
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Brands need to follow a different marketing approach when it comes to Twitter. Marketing on Twitter is not as simple as it seems. The audience behaviour on the platform is tricky to understand and that is why brands need to frame Twitter marketing campaigns with a lot of focus. Unlike Instagram and Facebook, Twitter does not offer multiple content curating options and this is a challenge in itself. To scale up a brand’s Twitter presence, it is important to monitor Twitter metrics. This is where we come to creating a detailed Twitter marketing strategy.
The first step here is to identify the goals and objectives of the Twitter marketing strategy. Goals can be to increase interactions on your Twitter page or to simply increase your Twitter followers by 3x. Let’s assume our goal is to increase our Twitter followers by 3x.
Now that we know what we want to achieve from our strategies, let’s know the crucial metrics for the same.
Unbox Social tool’s Social Media Analytics and Competition Analysis features will help you with all the crucial metrics that are needed to track follower growth.
Analyse the Tweet performance
This will help you understand what kind of tweets are getting the most interactions and will help you strategise your content better.
Most Engaging Tweets
Helps to target best performing content, on the basis of this graph we can decide the future Twitter campaigns.
Mode of Interactions
This graph shows which content form is performing better for you on Twitter, this is a crucial metric to help you enhance your content strategy.
Monitor your Audience base
The audience demographics will help you know your users better which in turn will help you create relevant content.
Audience’s gender split and tweet source
The audience demographics help you know your audience better. You can create relevant strategies that are in sync with your audience base.
Audience’s follower account
You can detect what type of audience is following you, it helps decide whether the account has quality followers or not. Based on this, you can rework on your Twitter marketing plans.
Monitor Twitter competitors’ data
The performance data of your Twitter competitors will help you decode their Twitter strategies and what is helping them gain followers.
Competition Analysis
An insightful comparison between competitors. This graph gives you data on interactions gained, best performing tweet for that particular account, estimated reach, and lots more.
Share of voice
Gives insights about your tweeting habit and interaction gained, this helps to decide how much to tweet and what posting strategy your competitors are following and how much interactions they are receiving.
Influencers Retweeting
This helps to recognize your loyal followers and retweeters. You can use them for your influencer programing for the Twitter Campaigns, which will definitely create impressions and will help gain quality interactions.
Gender Split and Twitter Competition Analysis
Gender split in competition analysis, is one of the important and unique features. This gives us the insights about what is your competitors follower’s gender bifurcation, which can help decide Twitter strategy better.
Having a successful Twitter presence is all about consistency and posting relevant content. The audience on Twitter is always on the lookout for updates and information and this is where brands have to be careful. The data from our Twitter analytics solution will help you track what is working in your brand’s favour on the platform.
The insights will help you come up with content that is in sync with your audience base. Start your free trial now to get the most out of your Twitter marketing strategies.
Here’s why 1000s of brands use Unbox Social to structure their Twitter Marketing Plan.
Why Unbox over competition?
Still wondering whether to opt for Unbox Social? Here is a brief comparison of social media analytics tools to help you understand why Unbox Social is the best tool for Facebook analytics.
Built for saving time
Built on data
Built for teams of all sizes
Built for You
Provides data for all four major platforms- Facebook, Instagram, Twitter, and YouTube
Gives in-depth insights on profile and channel performance
In-depth monitoring of profiles for audience demographics
Provides competition tracking
Influencer Tracking feature
Timely reports
Constant support for all plans
Affordable plans
Unbox Social is one tool that helps you analyse and monitor all four major social media platforms. This simply means brand marketers do not have to rely on multiple tools to get data. Moreover, it also provides you with influencer tracking and monitoring features that can help you frame relevant strategies.
Not to forget, Twitter Analytics tools can get quite heavy on the pocket of marketers. Unbox Social’s plans start at $9 which makes it the most affordable tool. Unbox Social is a comprehensive tool that is designed to cater to all your social media marketing needs be it influencer tracking, social media analytics, or competition tracking.
Trusted by 1100+ top brands worldwide
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Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Unbox Social is a trusted AI-powered Social Media suite that helps brands and agencies of all sizes with Influencer Marketing, Competition Tracking & Social Media Analytics. We support multiple social media networks including Instagram, YouTube, Facebook and Twitter.
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