How To Create A Successful Instagram Marketing Analytics Strategy?
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Instagram is a prerequisite for all brands and businesses when it comes to marketing and promoting their products and services. Instagram is climbing the success ladder rapidly all thanks to its multiple content creation features. The user base on Instagram is on a constant rise which makes it one of the most significant social media platforms. Additionally, it also serves as the best platform for influencer marketing which is an add-on for brands that want to diversify their marketing techniques. This brings us to the most crucial part- How do you create a successful Instagram marketing strategy?
Before you start deciding on the steps to create a marketing strategy for your brand, it is necessary to know the purpose of setting up a strategy. This simply means the first step of every strategy is to decide the goals and objectives. The goals will help you understand why do you even need a strategy in the first place. Your goals can be to increase your Instagram followers or to analyse your Instagram competitors. Let’s say, in this case, your brand goal is to monitor the Instagram presence of your Instagram competitors.
Now with the help of Unbox Social’s Instagram Competition Tracking and Instagram Analytics platform, we can track the crucial metrics that will give us insights that matter
Analyse your brand’s Instagram presence
Know how your brand is faring on the platform with regards to content performance and audience engagement
Average engagement per content form by followers and Reach
The graph helps you understand what form of content gives you the highest engagement on Instagram. This will help you form effective content.
Top hashtags
The list of hashtags displayed helps you check which hashtags have fetched you the highest interactions. This helps you to decide which hashtags to use for the future posts or content.
Instagram Stories Insights
Detailed insights about your Instagram stories performance, helps you understand the which story content or story format is performing better for your brand.
Check the current status of your Instagram competitors
The overview of your competitors will help you gauge where you stand in your niche as compared to your competitors.
Share of voice
This graph tells you about how your content is performing with the help of interactions. Basically how much you post vs how much interactions you have garnered.
Content themes, what brands have been talking about
The content themes list what your competitors are talking about will help you discover new trends and content for the platform.
Monitor the audience interactions and engagement
This helps you check the content performance of your competitors on the platform with regards to audience interaction and engagement
Number of posts by format type
The graph shows the total number of posts posted by each competitor in each content format. This helps you check how each brand is structuring its content for the platform.
Audience interaction
How your audience has interacted with your content vs your competitors content. This type of Competition tracking helps to understand where do we stand amongst the competitors.
Engagement rate per content form
Know how the audience has interacted with the brands as per the content form. This will help you see what kind of content has garnered maximum engagement.
Analyse the post performance of each competitor
Discover what type of content is working for your Instagram competitors and what is fetching them positive metrics
Recommended posts to promote
Check the recommended posts to promote to check what is working well for your industry competitors and decide your marketing strategy.
All posts metrics
Get post metrics for all the posts posted by your competitors. Keep a track of their content performance and frame effective strategies for your brand.
Analyse and compare the keywords and hashtags used by your competitors
Compare the keywords and hashtags and check what your competitors are doing with the same
Advanced compare
The compare feature gives you data on how each keyword and hashtag is performing for each brand. This helps you understand how trending keywords are faring for your industry competitors.
You can use the boolean query in the compare.
Implementing a successful Instagram marketing strategy is a concoction of knowing the trends, tracking the audience behaviour, and monitoring competitors. Brands must analyse their content performance on Instagram before implementing a campaign. Instagram sure has its native analytics feature but it does not give you in-depth data into your Instagram performance. This is where Unbox Social’s Instagram analytics feature comes in handy.
The Unbox Social tool is well-equipped with both social media analytics and competition tracking features that help you frame successful strategies. Start your free trial now!
Here’s why 1000s of brands use Unbox Social to improve their Instagram presence.
Why Unbox over competition?
Still wondering whether to opt for Unbox Social? Here is a brief comparison of social media analytics tools to help you understand why Unbox Social is the best tool for Facebook analytics.
Built for saving time
Built on data
Built for teams of all sizes
Built for You
Provides data for all four major platforms- Facebook, Instagram, Twitter, and YouTube
Gives in-depth insights on profile and channel performance
In-depth monitoring of profiles for audience demographics
Provides competition tracking
Influencer Tracking feature
Timely reports
Constant support for all plans
Affordable plans
Unbox Social is one tool that helps you analyse and monitor all four major social media platforms. This simply means brand marketers do not have to rely on multiple tools to get data. Moreover, it also provides you with influencer tracking and monitoring features that can help you frame relevant strategies.
Not to forget, Facebook analytics tools can get quite heavy on the pocket of marketers. Unbox Social’s plans start at $9 which makes it the most affordable tool. Unbox Social is a comprehensive tool that is designed to cater to all your social media marketing needs be it influencer tracking, social media analytics, or competition tracking.
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Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Unbox Social is a trusted AI-powered Social Media suite that helps brands and agencies of all sizes with Influencer Marketing, Competition Tracking & Social Media Analytics. We support multiple social media networks including Instagram, YouTube, Facebook and Twitter.
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