How do you go about curating a detailed Youtube Marketing Analytics Strategy?
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To a generation, YouTube feels like it has almost been around forever. There is a reason to that — long form content consumption is on the rise and by bucking on that trend, brands world over have had ridiculous success on YouTube. One must not forget, YouTube part of the famous 4 of Social Media has continued to hold its own while Facebook and Twitter have seen their popularities wane. YouTube views on the other hand have been consistently on the rise. With that out of the way — let’s get to it — How can you as a brand get the best out of YouTube Analytics to slay your YouTube Marketing Strategy!
The first real step to this is to establish a goal — what are you really here for? It could be to Grow Your Youtube Subscriber Base or to Increase Your YouTube Views by 5x or to get more engagement on your YouTube Videos. For the sake of this example — let us assume your objective is to increase Your YouTube Views by 5x.
Now that we have that out of the way, the next step is to look at the Analytics that matter.
Using Unbox Social’s YouTube Analytics and Competition Tracking platform, we can establish the list of Analytics that matter.
Assessing Content Quality
Let’s start by assessing the content quality of our Channel by seeing what’s worked for us and what has not.
Video Views
As we can see in the graph, this YouTube channel has gained almost 2X more views in the month of Jan 22 as compared to the month of August 21. This simply means the channel has witnessed 14% increase in their average views in the given timeline.
Video Shares
As depicted, this YouTube channel has gained 2x shares in the month of Jan 22 as compared to the month of August 21. The channel has received an average of 13% more number of shares each month on their videos.
Retention Rate
The graph shows how many viewers have watched your channel’s videos right till the end.
Assessing Audience Quality, Preferences & Interactions
This will tell us if we have been able to hit our target demographic and what our audience preferences are.
Target demographic
The graph shows that the audience between the age of 18 to 24 years forms the major chunk of your audience base. The data also depicts that male followers are dominating your subscribers set.
Audience Interest
The graph displays that most of your subscriber base is interested in film and TV-related topics.
Audience Interaction
The data shown in the image will help you check how the audience has interacted with your content with regards to different metrics.
Assessing Content Intricacies
Attention to detail is key and following through on what data is telling us is important.
Video Length
According to the data shown by the tool, maximum number of users that is 46% have watched 2 to 3 minute videos on your channel. With the help of this, we can decide the video length for the future videos of the channel.
Assessing Your Competition and Industry Trends
Follow your competition and industry closely.
What content is working for them - Content type?
The tool helps us decode which content type is working for the competitors and what type of interactions they are receiving on particular content with the help of various filters. This will streamline your content strategy for the platform.
Content length & Content frequency?
The graph shows how many videos your competitors are posting on the platform as compared to your brand. For example, Manchester City has posted an average of 70 posts per month, whereas Manchester United has posted only 35 posts per month.
This comparison will help you understand how many posts your competitors are posting, this helps you construct your posting strategy effectively.
YouTube is a land full of opportunities. To do YouTube Marketing right, it is absolutely critical to look at data to assess what is working for you and what is not. While YouTube has its own Analytics platform and dashboard, Unbox Social helps you distill exactly what is working on your YouTube channel and what isn’t. Our YouTube Analytics platform doesn’t just give you Insights or YouTube Views data but also gives you a macro sense of your competition and Channel performance.
We have just added so much to our YouTube Analytics and Competitor Analysis platform recently — you must try it out. In order to get started with a free trial, simply click here.
Find out why 1000s of brands count on Unbox Social to build out their YouTube Marketing Plan.
Why Unbox over competition?
Still wondering whether to opt for Unbox Social? Here is a brief comparison of social media analytics tools to help you understand why Unbox Social is the best tool for Facebook analytics.
Built for saving time
Built on data
Built for teams of all sizes
Built for You
Provides data for all four major platforms- Facebook, Instagram, Twitter, and YouTube
Gives in-depth insights on profile and channel performance
In-depth monitoring of profiles for audience demographics
Provides competition tracking
Influencer Tracking feature
Timely reports
Constant support for all plans
Affordable plans
Unbox Social is one tool that helps you analyse and monitor all four major social media platforms. This simply means brand marketers do not have to rely on multiple tools to get data. Moreover, it also provides you with influencer tracking and monitoring features that can help you frame relevant strategies.
Not to forget, Facebook analytics tools can get quite heavy on the pocket of marketers. Unbox Social’s plans start at $9 which makes it the most affordable tool. Unbox Social is a comprehensive tool that is designed to cater to all your social media marketing needs be it influencer tracking, social media analytics, or competition tracking.
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Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Alex Parkinson
Chif Operating Officer
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s,
Unbox Social is a trusted AI-powered Social Media suite that helps brands and agencies of all sizes with Influencer Marketing, Competition Tracking & Social Media Analytics. We support multiple social media networks including Instagram, YouTube, Facebook and Twitter.
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