YouTube is the second largest search engine and that means it is crucial for marketers. Be it an upcoming brand or an established business house; YouTube can help improve your audience base in several ways. The platform also helps in increasing brand engagement and brand reach. This is what makes YouTube important for all kinds of marketing strategies. To gain the most out of this video-sharing platform, it is necessary to keep a check on YouTube trends. Like every other social media platform, even YouTube witnesses changes in its audience behaviour and content trends. Taking note of these trends will help you create effective marketing strategies.
Looking at the top trends of the year can show you what kind of content is garnering the most views and what is the audience preference. Last year was all about short videos, thanks to the rising popularity of TikTok and Instagram Reels. The video-sharing giant also came up with YouTube Shorts to join the bandwagon. The work from home patterns and increased screen time also contributed to the rise in video content.
Videos have proved to be the most effective in engaging audiences on social media. Brands are relying on videos because they also help them convey the brand message effectively. In this blog, we will tell you about the upcoming YouTube trends for 2022. Let’s begin.
5 YouTube Trends for 2022
1. YouTube Shorts will gain maximum exposure
Just like Instagram Reels, YouTube Shorts will be highly preferred in YouTube marketing. Like we mentioned in the introduction, short videos have already been a trend this year and the same is bound to continue next year too. Make sure you have interesting content ideas ready for YouTube Shorts. See to it that you conduct in-depth audience analysis before creating content for YouTube Shorts to gain desired results. These short videos are not only easy to create but they also gain a lot of audience engagement and reach. YouTube Shorts can be used in influencer marketing too!
2. How-to videos will gain maximum engagement
The pandemic gave rise to several new video bloggers who showcased their skills on YouTube. Be it new recipes or yoga routines, video bloggers made numerous instructional videos. These videos not only received amazing views but also garnered a lot of engagement. The reason for this can also be the lockdown wherein people were looking for new things to try indoors. The trend of how-to videos will also continue in 2022. Make sure you create instructional videos for your audience on YouTube. These videos can also help you increase your audience base on the platform.
3. Live streaming will be popular on YouTube
People attended all kinds of events online through live streaming in the pandemic and this increased the significance and popularity of live streaming. Live streaming can help brands and businesses reach a wider audience on YouTube. According to statistics, live videos garner more views than other regular videos. With YouTube Live, you can conduct product launches, interviews with industry experts, panel discussions, and lots more. Live streaming is likely to be a popular trend in the upcoming year as well.
4. YouTube will enter the Live Shopping game
YouTube launched its Live Shopping feature already. The video-sharing giant introduced this feature for a week and might launch it full-time in the upcoming months. The live shopping feature will enable users to shop from the videos. Creators can link the stores to the videos and also create an event for upcoming live shopping streams. Seems like after Instagram, all social media platforms are following the live shopping trend. Recently, Twitter also announced a similar feature!
5. The audience will evolve and audience analysis will attain more importance
The metrics that tell marketers about the video performance will be important for sure. But, at the same time, even audience analysis will be of great significance. There has been a drastic shift in the way video content is consumed and created. Initially, it was dependent on the creators to set a trend but now content creation is user-centric. This makes audience analysis all the more crucial for marketers. Tools like Unbox Social that have a dedicated social media analytics solution for YouTube can help you with the same.
The year 2022 is going to witness a lot of changes in the way content is produced, presented, and consumed. This not just applies to YouTube but is also applicable to other social media platforms. Marketers must focus on creating videos that educate and inform the audience rather than just sell products and services. Here are a few more blogs to help you with YouTube marketing.