If your brand has a presence on YouTube then it is necessary to conduct a YouTube competitor analysis. Knowing your brand’s YouTube video performance is one thing, but tracking your competitors’ performance can play a huge role in deciding your YouTube strategy.
(WE SEE THAT GRIN!)
Every brand must have its competitor analysis framework so that it can improve its strategy on the platform. Marketers sure know several brands in the market that are their direct and indirect competitors. In order to understand the industry competitors better, it is important to monitor the competitor’s performance regularly.
The best way to dig into your rival’s YouTube marketing strategy is to rely on a tool like Unbox Social.
Unbox Social helps you track and monitor your social media competitors easily. The tool is apt for both new and established brands that want to scale up their performance on social media.
YouTube competitors giving you nightmares? Start using Unbox Social now.
For those who are still new to YouTube competitor analysis or just starting out-
In YouTube competitor analysis, you compare your YouTube content with that of your competitors. The analysis depends on the metrics you track. The analysis tells you where you stand in comparison to your industry competitors on YouTube. YouTube competitor analysis helps you monitor your competitors and tells you where your strategy is lacking.
In this blog, we will conduct YouTube competitor analysis with Unbox Social. Let’s begin.
Steps To Conduct YouTube Competitor Analysis With Unbox Social
Step 1- Track the metrics of your YouTube competitors
Before getting into the details, it is necessary to check the basic YouTube metrics of your competitors. The Unbox Social dashboard is designed to give you a complete overview of your competitors. Marketers must take note of the metrics included in the competition tracker section. This section gives you a glimpse of how your competitors are faring on the platform with regards to metrics like number of subscribers, number of posts, number of views, total interactions, and engagement rate. The table also shows you the most engaging post for that particular brand.
Step 2- Analyse the Share of Voice data
The next step in conducting YouTube competitor analysis is to check the Share of Voice data. This metric signifies the post to interaction ratio of each brand and helps you identify the brand performance of each. The data will also tell you whether your YouTube competitors are getting enough interactions in ratio to their posts. Marketers can streamline their content as per the data!
Step 3- Get details on audience interaction for each competitor
Want to know how the audience is interacting with your YouTube competitors? The Unbox Social tool gives you insights into the same. The chart gives you a complete account of likes, dislikes, comments, and views garnered by your competitors. The data will help you understand how the audience is engaging with your competitors.
Step 4- Check the brand score of your industry competitors
The brand score tells you where each brand stands on the ladder of YouTube competition. The score is calculated on posting frequency, audience engagement, and audience sentiment. This competitor analysis tool gives you a brief analysis of the metrics which helps you understand the data better.
Step 5- Know what your competitors are posting about
The content themes section of the competitor analysis tool gives you insights into the content themes the brands are talking about. This will help you know what your competitors are posting about and which topics you must include in your content strategy. This is one of the most important aspects of competitors’ monitoring.
Step 6- Get advanced data into your competitors’ keywords and hashtags
With the help of Unbox Social’s competition tracking feature, you can also track the keywords and hashtags being used by your industry competitors. Know the crucial metrics for the keywords and hashtags being used and their performance. This analysis can be used to shape a result-oriented YouTube marketing strategy.
Marketers will get a comprehensive view of what their industry competitors are doing on YouTube in these 6 steps. These simple steps will help you draw a pattern of what works in your niche and what your audience engages with on the platform. Now that we know how to conduct a thorough YouTube competitor analysis process, let’s move on to some YouTube marketing campaigns that impressed everyone in the marketing sphere.
YouTube Marketing Campaigns That Are Worth Learning From
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Mercedes-Benz launches Vision EQXX
Mercedes is known for giving its fans noteworthy video content. The brand recently launched Vision EQS as a part of its vision to create a sustainable future with luxury. The EQXX is their first launch into the world of sustainable luxury cars. The brand came up with four videos in an episode like series to market their launch. This YouTube marketing campaign not only garnered innumerable views but also gave them amazing engagement on the platform.
With the help of YouTube analytics tools like Unbox Social, you can segregate your audience base and create mindful strategies that are relevant. The tool gives you data for audience demographics which makes it all the more worth it.
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GoPro
When it comes to social media marketing no other brand can beat GoPro. GoPro came up with HERO10 Black which is all about speed and ease. The brand roped in athletes to connect with the target audience and also collaborated with GoPro loyalists to make their video campaign convincing. The brand since then has been uploading video content that highlights the power of HERO10 Black.
Brands that want to target a niche audience and want to improvise on their existing marketing campaigns must opt for Unbox Social. The tool gives you data on your overall social media performance and also helps you track the performance of each content.
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Maybelline New York
Beauty and wellness brands have made optimum use of video marketing on YouTube. The nature of these industries is to show and tell which makes video content extremely crucial. Maybelline New York has started collaborating with celebrity makeup artists to showcase their products in the form of tutorials on YouTube. These tutorials are an indirect way of promoting their products and giving the audience value out of the content.
The influencer tracking solution from Unbox Social can help you track and monitor influencers from different industries and platforms. The influencer data provided by the tool will give your strategy an effective twist.
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Nike
Sports brands are making the most out of video marketing on social media. Nike is known for its marketing with a purpose motto. Recently, Nike came up with a series titled- What Are You Working On. The video series focused on displaying the work in progress phases in the lives of athletes wherein they talked about different aspects of their lives that required attention. The brand managed to engage its target audience successfully.
For brands into extremely competitive niches like sports, Unbox Social can serve as the best tool for YouTube competitor analysis. The tool gives you a brand score for all your competitors and helps you analyse their performance on social media.
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Apple iPhone13
Apple knows how to keep the audience hooked with its quality video content. The brand follows a unique approach wherein it has disabled comments for most of its videos. Even after the comments restriction, the audiences have showered love for the brand through likes and shares. Right from the video tour of the new iPhone13 to videos depicting its powerful features, the brand knows how to market without screaming its brand out.
Tools like Unbox Social can help you structure effective YouTube marketing strategies by giving you insights into retention rate, card click rate, and lots more.
The above-mentioned examples will surely help you frame your YouTube competitor strategy. Make sure to focus on the process of YouTube competitor analysis because the data will help you beat your industry competitors strategically.
Want to just take a glance at all the important points? Here are the six crucial steps to conduct YouTube competitor analysis with Unbox Social-
- Track the metrics of your YouTube competitors
- Analyse the Share of Voice data
- Get details on audience interaction for each competitor
- Check the brand score of your industry competitors
- Know what your competitors are posting about
- Get advanced data into your competitors’ keywords and hashtags
