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How To Conduct YouTube Analytics With Unbox Social

What makes for a trending video on YouTube? Is it the content that is the only driving force? Is it the right audience selection that matters? Or something else? 

The answer to this question is far from simple. Creating videos for YouTube is one thing but getting the desired views and engagement on it is a different challenge altogether. Apart from the creative inputs, it is also necessary to consider YouTube metrics. YouTube analytics is crucial for video marketing on YouTube. 

Marketers often rely on YouTube assuming that producing good content will alone give their brand a good reach and engagement. But that’s not the whole truth! Sure, YouTube videos give you the much-needed exposure on a global scale but there’s more to it. This video-sharing platform is bombarded with content every second and this makes it difficult to crack. Be it upcoming brands or established names in the industry, everyone is active on the platform and that has made the competition even tougher. This is where YouTube analytics helps!

YouTube video statistics help you understand how your content is faring on the platform and how the audience is consuming your content. It also gives you a glimpse of what works for your audience base and what does not. 

Brand marketers follow several processes to conduct YouTube analysis but using several YouTube analytics tools can get quite cumbersome. In this blog, we will help you conduct YouTube video analytics with Unbox Social. 

Steps To Conduct YouTube Analytics With Unbox Social

Step 1- Login with your credentials on the Unbox Social tool

Step 2- Choose the ‘Social Media Analytics’ solution from the menu

YouTube analytics by Unbox Social

Once you log in with your credentials on the Unbox Social tool, you will be greeted with a dashboard that will have information on all the solutions being offered by the tool. Head to the left-hand side of the dashboard and you will see a list of features. Choose Analytics from the list to get started. 

Step 3- Choose the platform you want to analyse

YouTube analytics

The next step is to choose the platform you want to use the solution for. The Unbox Social tool offers its solutions for four major social media platforms namely Facebook, Twitter, YouTube, and Instagram. Choose YouTube in this case.

Step 4- Create your account to get the data

The tool will ask you for necessary permissions before you can start with YouTube channel analytics. Link your channel to the tool to get insights.

Step 5- Start by checking the insights

YouTube metrics

The YouTube analytics dashboard will first display the insights section of the solution. YouTube insights will give you data on retention rate, red views, estimated minutes watched, interactions, and so on. The insights are an overview of how your videos are performing on the platform. 

Additionally, you can also get data on the number of videos added to the playlists and the number of videos removed from the playlists. The insights will basically give you a blueprint of how your overall YouTube presence is. 

Step 6- Proceed to the audience analysis

Audience analysis by Unbox Social

The tool then displays the audience analysis section wherein you can get audience insights for your YouTube videos. Audience data is a crucial part of YouTube analytics metrics because it tells you whether you are going right with your target audience and content. The data derived from this section will help you understand your audience on YouTube better. Get deep insights like audience demographics, audience interest, and top locations. These insights will help you check if your content is being consumed by a relevant audience. 

Step 7- Move to the post analysis

YouTube video analytics

The tool gives you YouTube insights on individual posts too. With the help of this feature, you will come to know which videos are fetching you good results. The metrics of each video will also help you gauge what is working for your audience and your brand on YouTube.

These seven simple steps will help you generate detailed YouTube reports with all the crucial insights. The Unbox Social tool also has a competition tracking feature that allows you to analyse and measure your industry competitors! The competition tracker of the tool helps you get insights on your industry rivals wrt to their content performance, audience engagement, and lots more. Marketers can also find the share of voice data on the platform! 

Check out a few more blogs from Unbox Social to know more about YouTube marketing and analytics. 

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What is Unbox Social?

Unbox Social is a powerful tool that offers solutions for influencer search, social media analytics, and competition tracking. The platform helps you get in-depth social media performance data of your brands, campaigns, and competitors. Get detailed reports and implement the findings in your strategies to get the most out of your campaigns!

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Use our brand scan to find who competition works with!