All the digital assets that your brand owns, have an important role in establishing your presence online. Your website, in particular, represents your brand online. With so many people actively using the internet to discover and gain information about businesses, it is crucial to create a good website for your brand.
But you need to complement your website with an active social media presence. In fact, you can actively employ social media to drive traffic to your website.
Sounds tricky? As daunting as it may sound, driving traffic to your website is much easier to execute than it appears to be. We’ve got a set of few quick tips on how you can get more website traffic using your social media presence.
Add Website URL To Your Social Media Bio (s)
This one is a clear no-brainer. Close to 3.48 billion people from all over the world use social media to interact with their social circles, as well as to know more about brands and products they are investing in.
To gain more information about your brand and products, social media users would visit your profile on every platform. Add your website URL to your social media profile/bio to get the maximum number of people to visit your website. Actively leverage your social media profile to get people to head to your website.
Use Your Content To Draw Web Traffic
Besides your social media profile (s), your content can also help you draw website traffic. Except for Instagram, all other social media platforms allow you to add links along with your posts.
Create catchy content that grabs the audience attention, and use it to lead your audience to your website. Getting your audience interested in your content is crucial if you want them to head on to your website.
Capitalize on your blog to brew content for your social media handles and lead your audience to your blog in the process.
Use photo editing tools and video editing tools to refine your content and take it to the next level. Good quality content has the power to make your audience stop in their tracks. Once you have your audience hooked, it becomes much easier for you to get them to visit your website.
Offer A Glimpse Of The Landing Page
A smart way to generate website traffic through your social media handles is by enticing your audience with a glimpse of the landing page. By offering a snapshot of what they will get after clicking on that link, you let your audience know what they are jumping into.
The trick is to offer only a snapshot of the content and tempt the audience to check out the entire piece. In doing so, you are provoking the curiosity and inquisitiveness of your audience and pushing them to know more.
Make sure to back it up with a good caption that is relevant to your content, which takes us to the next tip on social media copies.
Use Good Social Media Copies
Putting out content alone is not enough, you need to power up your social media content with relevant captions. It is important to add context to your content and a catchy social media copy can help you with just that.
Words can help you get your audience to do the desired actions. Use your social media copies to get your audience to take a particular action. Inculcate the relevant call to action as a part of your content.
Whether it is organic content or Ads, you can frame catchy social media copies to get your audience to visit your website.
Listen To Audience Conversations
Listening to audience conversations can help you find opportunities to refer your website and blog content to your audience.
Use a social listening tool to capture all audience conversations around your brand as well as brand mentions. By keeping an eye on all brand mentions, you can easily identify conversations where you can recommend your brand and/or products as a good option.
Build An Active Social Media Presence
If you want to generate website and/or blog traffic through your social media handles, it is important that you establish a strong presence for your brand across platforms.
The reach on your social media content plays an important role in determining your website traffic. In this sense, you need to make sure to be consistent and actively interact with your target audience.
Build a community of loyal followers and become a vital source to whom they can turn to for any queries or questions.
Invest In Social Media Ads
Use social media Ads to reach out to your audience and lead them to your website. The best thing about using Ads is that you can set well-defined audiences to target.
Build Ad creatives with enticing visuals and typography. Add relevant call to action buttons and you’re all set. With social media Ads, you can directly lead your target audience to your website.
Track Social Media Performance
If you want to get website traffic through your social media handles, it is important to know what’s working and what’s not working for your brand on social media. Use a good social media analytics tool to measure the performance of your content.
Track relevant social media KPIs including engagement, CTRs, follower growth, reach, and more. Further, you should dig deeper into your audience and gather important insights about them.
This data can help you build effective strategies to get your audiences to take action.
Summing It Up
Your social media handles offer enormous opportunities to your brand to generate website traffic. Here’s a quick glimpse into the different ways you can leverage social media to generate web traffic-
- Don’t forget to place your web URL to social media profiles.
- Leverage social media posts to lead audiences to your blog.
- Give a glimpse of your landing page.
- Support content and web URLs with good social copies.
- Spot possible opportunities for referring your website by listening to audience conversations.
- Establish your brand presence for generating more traffic to your website.
- Invest in social media Ads to increase web traffic.
- Track the performance of your content to know what your audience enjoys the most.