Social media platforms have introduced several features that are dedicated to video content. This simply means that video marketing is a crucial element to increase social media engagement for brands. There are video marketing strategies that can be used to get the desired results. Brands need to look at the platform and then decide what kind of video content they will put out for their brand. Engagement on social media is hard to achieve because there is a lot of content present already and users do not even have a second to spare. This means the videos you create need to be high on relevance and entertainment.
Social media engagement can be achieved in various ways but in this blog, we will focus only on videos for the same.
With Instagram Reels, IGTV, and YouTube Shorts, the importance of video is already out there but how you can use these features to achieve the brand objectives is a question.
Using these new features is no big deal, the problem lies in the kind of content you create and how your target audience responds to it. This is why a video marketing strategy is necessary.
To the ones who are still new to this, video marketing is a process of promoting your brand/business to the audience with videos. This marketing technique is used to engage the target audience and convey your brand message in an effective manner.
Videos not only help you convey your brand messages effectively but also give your content strategy a lot of variations. This gives your brand an opportunity to target a larger audience base.
Simply creating a video with a CTA does not work. Similarly, videos that solely talk about the brand’s offerings also have a low shelf life on these dynamic social media platforms. To increase social media engagement, it is essential to create videos that can be saved and are shareable. This is easier said than done!
Checkpoints To Increase Social Media Presence With The Help of Videos
Ideate what you want to convey to the audience
Every brand manager wants to meet the brand goals and objectives and to do that it is necessary to jot down what you want to convey to the audience. Before you go ahead with the video creation, think of what you want to say in that video to your users. This will help you shape the content. Moreover, it will also give you a path to reach your objectives.
Look at what kind of videos are shared the most by your audience
There will come a time when you will have to create engaging videos just for keeping your audience hooked. Every video cannot be centered around your products and services, you will have to create relatable videos that are engaging and entertaining. To figure out this, analyse the videos that are shared by your target audience. This will tell you what your audience is interested in.
Think of videos that will help you reach wider audiences
The aim of every brand is to reach as many users as possible and this can be done with the help of video marketing. Video marketing benefits also include increasing the audience base. Think of content that is useful for a wider demographic. Collaborate with social media influencers, frame social media engagement ideas that involve the use of newer video features like Instagram Reels, and so on.
Check whether the videos you create are fit for that particular social media platform
Every social media platform has a different user behaviour and this also means content creators have to create videos based on what the audience wants to watch on that particular platform. Check whether your videos are in sync with the platform you are targeting. Repurpose your content and alter it as per the requirements of the platform to get desired results and social media engagement.
Find out if other businesses are coming up with similar content
You are bound to find lots of content on social media that is similar to what you have planned. Instead of simply following the trends take a look at what other businesses are doing with their video marketing strategy. Take cues from their videos and check what new things you can do to set your brand content apart.
Now that we know the important points to keep in mind, let’s move on to the ways of increasing social media engagement through video marketing.
5 Effective Ways of Increasing Social Media Engagement Through Video Marketing
1. Make sure the start of the video captures the attention of the viewer
Saving the best for the last does not work for social media! See to it that your videos are crafted smartly and engage the audience right from the beginning. It takes literally seconds to swipe to another video and you have just a few seconds to make them stay. Keep the beginning of the video to the point and curiosity-filled.
2. Try and use the new video tools offered by social media platforms
Social media platforms are offering several video-centric features to encourage video content. Make sure you explore these features and create videos for the same. This will widen your social media engagement and reach. Brands are heavily using Instagram Reels to get more exposure on the platform!
3. Try and create video series that will keep the audience asking for more
Brands are coming up with interesting series on social media platforms wherein they focus on a particular topic and create multiple videos related to that. This will also give your brand the status of an expert in the industry. Moreover, it keeps the audience hooked and increases engagement.
4. Keep posting videos consistently
Set a proper schedule for posting videos on your brand’s social media pages. The frequency of posting videos must be consistent at least in the beginning. This will help you create a strong audience base. Posting videos regularly will also give you an idea of whether your video marketing strategy is working.
5. Go live on social media
Videos need not always be perfectly edited ones, the emergence of IGTV and Facebook Live has changed the way people engage with video-based content. You can call industry experts to create a live video for your audience. This is the best way to increase social media engagement. Host a Q&A session so that more and more users can interact with your brand!
Apart from these video curation efforts, brands must also keep a close eye on their competitors and content performance. Unbox Social has competition tracking and social media analytics solutions that are super helpful in creating content strategies.
The competition tracking feature of the tool helps you analyse the industry competitors wrt content performance, audience demographics, and so on. The tool also gives brand scores to help you understand where you stand in comparison to your industry rivals.
The social media analytics solution from Unbox Social will give you in-depth insights into how your brand is performing on different social media platforms. Right from the posts you must promote to the audience sentiment towards your brand content, the tool gives you data for everything.
This tool will help you frame an effective social media engagement strategy.
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