When it comes to social media content, videos take the center stage as the most engaging format. Video marketing is perhaps the most powerful marketing technique for projecting your brand in an effective manner. Video has the power to leave an impression and compel audiences to engage.
Every social media platform is ripe with competition for impressions and engagement. As such, you need to hone your content marketing strategy by creating the right mix of content. Start working on videos to market your brand and take it to the next level.
Did you know that more than 50% of customers engage with a brand after watching their video on social media?
If you want to make the most of your social marketing plan, you need to be well-versed with developing high-quality videos for your brand. The good thing about social media video marketing is that you don’t need to have professional skills or training. We’ve got a few quick and easy tricks to help you ace your video marketing strategy for 2020.
So, let’s jump straight into the different tips and tricks for marketing your brand with video content-
1. Tailor Video Content to Respective Platforms
When creating social media videos, you need to be wary of the platform on which you are putting out content. Depending upon the platform (s) on which you are focusing, you will have to customize your videos.
While YouTube is one of the top video sharing platforms, now other platforms have their own native video formats as well. Instead of sharing YouTube videos on other platforms, you must post videos directly to every platform.
In fact, with IGTV and Facebook Watch, video marketing has also become mainstream on Instagram and Facebook respectively.
Make sure to fine-tune your video size according to every platform and create a good experience for your audiences. A trick here would be to follow the 1:1 aspect ratio for best results.
You should also be wary of what kind of videos go on which platform. Educative videos, for instance, are perfect for a platform such as LinkedIn. Platforms such as Instagram, Facebook, and Twitter are great for putting out entertaining videos.
Cater your video content according to the social media platform on which you are posting.
As such, customizing your videos according to the platform will help create the best experience for your audience.
2. Let the First Few Seconds Count
If you want to capture your audience’s attention and make them engage with your videos, you have to make the first few seconds do the magic. Make your videos worth checking out.
When your videos auto-play on your audiences’ feeds, the first few seconds should compel them to stop and watch.
Depending upon the content of your video, you can pick out a highlight moment or climax. Offer a little glimpse into this highlight from the video at the beginning itself. This will make the audience curious and push them to play it through.
3. Use Subtitles
Here’s a very smart video-marketing tip: add subtitles to your videos. This not only makes it easier for diverse audiences to consume it. Hearing-disabled individuals can also consume your videos when you add subtitles.
Subtitled videos are also great when your audience may not want to hear the audio but would want to watch it.
If possible, get subtitles in multiple different languages so that you can reach universal audiences. In fact, subtitled videos have been found to be more engaging than those without subtitles.
4. Bring Value to Your Audience With Video Content
Make your videos worth watching through and engaging with, by offering value to your audience. Offer knowledge or entertain your audiences. There are many different things you can do with your videos.
Use videos to tell the story behind your brand. Let them know what you do or what you offer, and how your brand came into being.
Project your products elaborately. Highlight all the features as well as the USP of your products using videos. In fact, you can showcase your products in action, just like GoPro does.
You can conduct quick how-to videos, Q&A sessions, tutorials, and share relevant trends in the industry along with facts and infographics in your videos.
Take your audience behind the scenes, or offer a glimpse into your workplace. Allow your audience to know you better and engage with you, in the process.
Videos can also be used to share interesting and entertaining content. Give your audience an opportunity to laugh and enjoy your content.
5. Repurpose Content Pool for Videos
Brainstorming ideas for your videos can actually turn out to be a daunting task. If you’re running out of ideas for videos, you can make use of the existing pool of content that you have.
From a single blog post, you can actually create multiple different videos and generate engagement for your audiences.
Using existing content to create videos will help you save a lot of time and money. In fact, videos can help power up and complement your content.
Create blog explainer videos or use other website content to create videos for your brand. In the process, you can save up on a lot of time and money.
6. Attract Your Audience With Thumbnails
Add an inviting thumbnail/cover for your social media video. An enticing thumbnail and video cover is essential for grabbing audience attention. The thumbnail/ video cover represents what the video is going to be about.
The idea is to invoke curiosity and excitement so that your audience is compelled to hit play and watch the video.
There are various different tools and apps that you can use to create video covers and thumbnails. Canva, for instance, is one such tool that you can rely on, for creating nice thumbnails for your videos.
You can add typographies, graphics, and other elements to enhance your thumbnails and covers.
7. Add Catchy Captions
Back up your videos with powerful captions that make your audiences wanting to watch your videos and engage with them. Just like video thumbnails play an important role in pushing your audience to check out your videos.
Let your caption do the talking and get your audience to stop, watch and engage with your videos. Inculcate calls to action in your captions to direct audiences to take an action. Ask them to watch till the end, share their opinions or click on a link associated with the content.
Check out this caption by Buzzfeed Tasty for one of their recipe videos. The caption complements the visuals and further provokes their audience to comment.
Your video captions can also play an important role in search engine optimization for your posts as well.
8. Refine Videos to Perfection
A crucial aspect of a great video marketing strategy is to ensure that your videos are of top quality. So many brands and individuals are using videos to market themselves. All platforms are ripe with competition for audience attention and in order to stand out, it is important to have the best quality visuals for your content.
There are various social media video tools out there, using which you can refine your videos to perfection. Make sure your videos fit the specifications for every platform, have a good resolution and are edited to perfection. After all, you wouldn’t want to leave a bad impression on your audiences.
9. Work With Influencers
Inculcate Influencer marketing as a part of your social media video strategy. Influencers come with impact, experience, and skills, all of which can help you take your video marketing strategy to the next level.
You can feature Influencers in your social media videos to conduct product reviews for your brand. You can also have your Influencer partners to take over your social media handles for a day or more to get audiences interacting.
Live videos featuring Influencers can take your brand engagement to a whole another level. Hold live Q&A sessions, Influencer interviews, or even product launches with Influencers.
You can find niche Influencers and collaborate with them by using a reliable Influencer marketing platform.
10. Track Videos
If you really want to ace video marketing for your brand, you need to know what your audience likes and what they don’t. Use a social media analytics tool such as Unbox Social to unveil important data about the performance of your videos.
Knowing which social media videos are doing well and which ones aren’t can help you make important decisions about your future video content strategies.
Using Unbox Social you can look into the engagement levels, reach, reactions and audience insights for every single post you put out on the platforms. Based on these insights, you can create content that your audience is more likely to engage with, and enjoy watching. Here’s a quick snapshot of the tool:
SUMMING IT UP
When it comes to social media content, videos take the center stage as the most engaging format. The good thing about social media video marketing is that you don’t need to have professional skills or training. We’ve got a few quick and easy tricks to help you ace your video content.
Here’s a quick run-through of all the tips you need to follow in order to ace video marketing-
- Customize videos to the platform you are posting it on
- Express the intention of the video within the first few seconds
- Make your videos universal by adding subtitles
- Use your video content to bring value to your audience
- Make use of blog and website content for videos
- Add video covers and thumbnails to offer your audience a glimpse into what your video has to offer
- Put catchy captions that invite audiences to engage
- Fine-tune your social media videos to perfection
- Get Influencers on board
- Monitor video performance