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10 Valentine’s Day Social Media Campaign Ideas For Brands


February is an important month for brands because it gives them an opportunity to come up with engaging and interesting influencer marketing campaigns thanks to Valentine’s Day that falls in this month. Valentine’s Day marketing campaigns are no longer just about cheesy posts and one good picture. Brands have understood that the audience needs more than that! 

Most marketers are collaborating with social media influencers to get the most out of their strategies. It can be rightly said that influencer marketing is the best technique to reach the target audience on social media. 

From product launches to discount offers, brands are doing all they can to make the most out of this day! The high presence of Millennials and Gen Z on the platform makes it all the more logical to come up with effective Valentine’s Day influencer campaigns

The celebration of such special days digitally is all the more important now because of the pandemic. The COVID-19 phase forced most brands to go digital because that was the only way to connect with the audiences. This also resulted in crowded social media platforms. 

Be it videos, images or interactive posts, marketers are doing all they can to grab the users’ attention. In such a scenario, it becomes all the more difficult to come up with an influencer marketing strategy that clicks! 

Audiences are bombarded with content from all sides but it takes a lot to make them engage with the content. This is where a smartly executed influencer marketing campaign helps. 

For those who want to go through the basics of influencer marketing before understanding the strategies, read our guide on influencer marketing

Marketers need to keep in mind that consumer behaviour has a major role to play when planning an influencer marketing campaign strategy. The post-pandemic phase has altered the way users consume content on social media. Moreover, there is also a drastic change in how they engage with a particular brand on social media.

Before we move on to the influencer marketing examples, let’s understand the elements of an impactful influencer campaign

Elements of the Best Influencer Marketing Campaigns

1. Goals and objectives

Every influencer marketing campaign needs to have set goals and objectives. The same also goes for your Valentine’s Day marketing campaign. This simply means you must know what you intend to achieve from this exercise. Be it increasing brand reach or targeting a new audience base, your influencer marketing campaign goals will help you shape the appropriate content strategies.

2. Audience analysis

An Influencer marketing campaign or any marketing technique for that matter is void if you don’t take your audience into account. Make sure you conduct audience analysis before framing your strategy. 

  • Who is the target audience for your campaign?
  • What audience demographics are you targeting?
  • How did the audience respond to your past campaigns?

Having answers to these questions is important because it will also impact your brand influencer selection. 

3. Competition analysis

Knowing what your industry competitors are doing is extremely crucial when it comes to formulating a strategy. Check what they are posting and what is the audience reaction they are receiving. Check the audience they are targeting and how frequently they post. This will help you detect the strengths and weaknesses of your campaigns. 

(Unbox Social’s Competition Tracking solution can help you get in-depth insights on the same)

4. Influencer Discovery

Influencers are the backbone of every influencer marketing campaign. Selecting the right influencers will help you reach your campaign goals and objectives. Make sure you choose influencers that are in sync with your campaign needs. Check their audience base and other crucial demographics. Influencer marketing platforms can help you discover relevant influencers.

5. Track results

Brand marketers usually lose their focus once the campaign is implemented. Well, that should not be the case. Make sure to track the campaign results on a regular basis. Studying the campaign reports will help you understand whether your influencer marketing campaign managed to achieve brand goals and objectives. 

Several influencer marketing tools also offer reporting solutions. 

The above-mentioned elements are necessary for every influencer marketing campaign.  Every industry can bank on Valentine’s Day in some or the other way to promote its products and services. Let’s see some social media marketing campaign examples that are sure to give you amazing Valentine’s Day campaign ideas

Best Social Media Marketing Campaigns by Brands on Valentine’s Day

1. Bombay Shaving Company

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Bombay Shaving Company is heavily active on social media and the brand regularly collaborates with Instagram influencers for its products. Recently, for Valentine’s Day, the brand launched its specially curated gifting box and teamed up with an influencer to promote the same. The brand not only showcased its products but also highlighted its discount code to entice the users. 

2. Cadbury

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Cadbury’s Dairy Milk Silk is quite popular and more than that are its ads. For Valentine’s Day,  the brand came up with a smart campaign on social media that highlights the pop-out heart in its chocolate bar! The campaign titled ‘PopYourHeartOut’ enjoyed great visibility on social media and also resulted in excellent sales. 

This year too, the chocolate brand has come up with #HowFarWillYouGoForLove campaign. The campaign is video-oriented and the brand has posted a series of short videos on the themes of love and affection. 

3. TATA Cliq Luxury

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TATA Cliq Luxury’s social media feed is all about its products. The brand makes sure to focus on what it offers but for Valentine’s Day the brand has launched the #GiftWithLove campaign. Through the campaign, the brand brings different love stories to its feed. TATA Cliq Luxury collaborated with travel influencers Savi and Vid for the same. The campaign aims at promoting the brand’s products and increasing reach. 

4. Swarovski

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The luxury brand Swarovski has a unique way of telling its story to the world on social media. The brand unlike others does not follow trends instead solely focuses on its products. Swarovski curates detailed posts on its collections and also implements a lot of video content. Last year, the brand came up with a series of YouTube videos for Valentine’s Day and the campaign theme was Follow Your Heart. 

5. Shaya

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This silver jewellery brand has made it big on Instagram with its interesting social media posts. Shaya uses all the Instagram features constructively to put forth its message and is also consistent in its posts. For Valentine’s Day, Shaya has come up with a #WillYouBeMyGalentine campaign which is all about women bonding. The brand teamed up with influencers for the same. 

6. Kitkat India

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Kitkat teams up with a lot of celebrities for its influencer marketing campaigns. The brand relies on a lot of video content and manages to gain the audience’s attention. Banking on tags and comments, Kitkkat aims to keep the users engaged through its content. For Valentine’s Day, Kitkat India has collaborated with Ayushmann Khurrana. The brand highlights its #LoveBreak campaign in the video!

7. Mad Over Donuts

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The delicious brand Mad Over Donuts’ Instagram feed is vibrant and pleasing by all means. The brand knows how to play with colours and uses the best hues for its infographics. Mad Over Donuts posts infographics for most of its campaigns and announcements and the brand has managed to get a lot of attention. MOD is all set with its interesting posts for Valentine’s Day too. The brand recently launched a giveaway campaign wherein it aims to engage maximum users. 

8. Olay India

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The skincare brand Olay is quite renowned in the industry. Like other skincare brands, Olay India also keeps on posting informative content on its social media feed. Olay’s posts are all about the usability of its products. The brand often collaborates with influencers to showcase its newly launched products. 

Apart from images, the brand also posts IGTV videos to educate the users about their products and directions to use. Olay posted an image for Rose Day wherein it highlighted its moisturizers and its ingredients.

9. Nykaa

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Initially, Nykaa only focused on women because the platform was known for offering makeup products. The brand has diversified to no ends and is actively promoting the presence of men’s grooming products on its platform. Recently, for Valentine’s Day Nykaa posted an interesting image that highlighted gifts for men. The post also focuses on the ongoing discount offers on Nykaa. 

10. Pizza Hut India

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For food brands, Valentine Week is all about experimenting with witty content. Pizza Hut India has started celebrating this week with its mind-blowing posts. Pizza Hut posted a giveaway contest with a humorous post that garnered amazing engagement. Additionally, the brand is consistently coming up with interesting posts dedicated to Valentine’s Day. 

These above-mentioned campaigns will help you frame result-oriented influencer marketing plans for your brand. Even after selecting the right influencers brands often fail to generate the desired results. Here are a few tips for you to ace your influencer marketing campaigns for Valentine’s Day. 

Tips To Scale Up Your Valentine’s Day Campaigns

 1. Self-care posts can also be a part of Valentine’s Day campaigns

Most brands have shifted their Valentine’s Day messaging to self-love. The topics of self-care and self-love are trending high on all social media platforms and have entered into Valentine’s Day campaigns too. Brands can bank on these topics for their content posts because they garner more reach and shares than traditional love messages!  

2. Maintain exclusivity by offering limited edition products

Valentine’s Day is the best day to promote your limited edition products. This helps in maintaining the exclusivity of the brand. Users are more likely to buy these products for such special occasions than on other days. Moreover, it is also a good time to launch your new products because the audiences are searching for gifting options! 

3. Include user-generated content in your campaigns

User-generated content has worked for many brands on social media. UGC not only helps you build a rapport with your followers but also gives you a glimpse of how your audience thinks. UGC can be included in your Valentine’s Day campaigns if your motto is to drive engagement towards your brand.

4. Use code referrals to increase sales

Valentine’s Day is a perfect time to drive sales. Use code referrals to promote discounts and gain the most out of your campaigns. Code referrals can also be used by influencers to help increase sales. 

5. Email marketing should not be ignored!

Along with social media marketing and influencer campaigns, it is also important to carry out email marketing. Email marketing should be directed at both potential and active customers. Be it the launch of a new product or an upcoming discount for Valentine’s Day, email marketing can help attract the right customers. 

Hope these campaigns and tips will inspire you to plan your brand’s Valentine’s Day strategy. 

Brands planning to design influencer marketing campaigns must check out Unbox Social’s influencer marketing platform. The stated will not only help you find influencers but will also let you evaluate them. Additionally, you can also measure your campaign performance with the help of Unbox Social’s social media analytics solution. Let’s take a look at the tool influencer tracking feature.

Features of Unbox Social’s Influencer Tracking Solution

 1. Search for influencers from every niche and tier

Unbox Social’s influencer tracking feature allows you to search for social media influencers from every niche and tier. The tool has a list of influencers already curated and also has a facility to let you find influencers manually with handles and names. 

 2. Get insights on the influencer you track

The tool gives you deep insight into your chosen social media influencers. Get data on their content performance along with all the crucial metrics like engagement rate, follower demographics, post metrics, and much more. This will help you detect whether your chosen influencers are right for your campaign. 

 3. Conduct brand safety for your brand

The tool allows you to conduct brand safety for your campaigns too. Track the keywords you want to target in your campaigns and check how your influencers have created content on the same. Check the keywords and hashtags and analyse the content performance for the same with just a click. 

Make sure you explore the features mentioned above in-depth to make the most out of them. Want to read more on social media campaigns? Read the blogs below-


What is Unbox Social?

Unbox Social is a powerful tool that offers solutions for influencer search, social media analytics, and competition tracking. The platform helps you get in-depth social media performance data of your brands, campaigns, and competitors. Get detailed reports and implement the findings in your strategies to get the most out of your campaigns!

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Use our brand scan to find who competition works with!


Working with influencers?

Use our brand scan to find who competition works with!