Every social media tool in the market has something unique. Brands and businesses often need to get a bunch of tools to fulfil their requirements. The biggest challenge here is the selection of tools.
To make sure your tool selection is right, it is best to compare different tools. The comparison will help you weigh the pros and cons appropriately. Moreover, the comparative analysis of tools helps you understand which features matter to your brand. In many cases, brand managers end up with tools that are hardly in sync with their brand needs. To avoid this, managers need to set up a process wherein they can detect what their brand needs and what kind of tools can be of help to them.
In this blog, we will compare two social media tools namely, Unbox Social and Unmetric.
Overview of the tools
Unbox Social is a social media tool that enables you to frame effective strategies with the help of its features. The tool is designed to equip you with all the crucial features that are needed for creating a social media strategy. From finding influencers, tracking competitors to conducting social media analysis, Unbox Social gives you a bouquet of everything you need to improve your social media presence.
Unmetric is a social media benchmarking platform that lets you do more than just social media analysis. Similar to Unbox Social, Unmetric offers features that can help you frame effective social media strategies for brand development on different social media platforms.
Platforms they cater to
Unbox Social caters to four major social media platforms- Facebook, Twitter, Instagram, and YouTube.
Unmetric also allows you to implement its features on the same social media platforms namely Facebook, Twitter, Instagram, and YouTube.
Though both the tools deal with crucial features needed for social media analytics, there are some significant differences in their other solutions.
The Unbox Social tool has three main solutions- Influencer Marketing, Social Media Analytics, and Competition Tracking.
Unmetric, on the other hand, has competitive benchmarking, automated reporting, content ideation, and competitive intelligence.
Note that both the tools offer automated reports for their respective solutions. The addition in the Unbox Social tool is the influencer marketing feature that enables you to find influencers, evaluate influencers, conduct influencer listening, and generate reports. Overall both the tools are similar when it comes to their analytics and competition tracking features.
Unbox Social is apt for brands that invest in influencer marketing and are looking for a tool that gives them all the primary features for having a presence on social media. The solutions offered by Unbox Social are necessary for any brand/business trying to make a mark on social media platforms.
Unmetric is a social media analytics tool that focuses more on analytics and benchmarking. Both the tools are quite similar in their approach and it all depends on what metrics you wish to analyse with the help of these tools. Make sure you choose the tool that is easy to use and apt as per your brand requirements.
The dashboards of both these tools differ quite a lot but more or less track similar metrics. Unbox Social and Unmetric also give you content analysis to help you with content curation. This also gives you an insight into what works for your brand and what does not.
Choosing between Unbox Social and Unmetric can be a bit of a task but make sure you take notes of all the minute details. This takes us to the next section in which we will tell you about the mistakes to avoid when choosing a social media tool.
Mistakes To Avoid When Choosing A Social Media Tool
1. Not paying attention to the details of the features offered
Check whether the tool you have shortlisted caters to the social media platforms you are working on.
2. Only focusing on the pricing
The price surely matters when it comes to social media tools but choosing a tool simply because it is easy on the pocket is not wise.
3. Not taking a demo before selecting the tool
It is necessary to take a demo before you select a tool. The demo will help you understand how the tool works which will make it easier for you to make a decision.
4. Not identifying what your business needs
Before you choose a tool, make a mental note of what you are looking for in a tool. This can be anything from specific metrics to analyse or a feature like audience analysis.
5. Depending on a lot of tools at once
Social media analytics tools are extremely helpful but simply relying on a bunch of tools without considering the brand requirement will make no sense. Make optimum use of the tools you subscribe to.
Hope the comparative analysis of tools and the tips will help you choose better. Check out the blogs to know more about marketing on social media.