Marketers usually do not give first preference to Twitter when it comes to social media marketing. Marketing on Twitter is not as simple as other platforms. The features on other social media platforms make it easier for marketers to market but with Twitter, the case is slightly tricky. Users on Twitter until now were only looking for information and news on the platform. Twitter rightly crowned itself as a platform for timely updates and that is what keeps the audience engaged on the platform. However, for marketers, shifting the audience attention on Twitter is a challenge.
The post-pandemic phase is very much here and social media platforms witnessed a drastic transformation in audience behaviour last year. With the changing work schedules, hybrid work culture coming up in different countries, and more screen time, brands and businesses have had to alter their marketing strategies on many levels.
In this blog, we will tell you about the upcoming Twitter trends to look out for in 2022.
These trends and predictions will help you craft effective strategies for your brand. Let’s begin.
Twitter Marketing Trends and Predictions for 2022
1. Twitter will continue to dominate as a news and information platform
Users may switch to other social media platforms but that does not mean they will stop using Twitter. Twitter was and will remain the most trusted source for news and information. Most social media users rely on Twitter on a daily basis for updates. The majority of users on the platform are between the age group of 18 to 29 years. Be it trending news stories or breaking news, Twitter will remain the main platform for the same. This means marketers can target the growing audience base on the platform with their marketing strategies.
2. Be ready for Twitter Shop Module
Like Facebook and Instagram, Twitter is also going big on the consumer game. The platform is all set to launch its shopping feature with Shop Module. The feature will allow business profiles on the platform to showcase their products. There will be a carousel of products on the profile for the users to browse. Brands and businesses can tap into this upcoming feature to increase their sales.
3. Twitter will create a new trend of Live Shopping
Twitter marketing is all set to become consumer-oriented with its upcoming features. The platform is testing its Live Shopping feature wherein users will be able to check the products through a live video stream. Apart from checking out the products, the users will be able to engage with the live event too. With this move, brands and businesses can get real-time engagement. Twitter is all set to create a wave in the e-commerce market with this new feature.
4. Videos will gain significance on Twitter
The above-mentioned feature of Live Shopping surely tells us that Twitter is paying a lot of attention to videos. Video marketing is set to gain centre stage on Twitter in the coming year. Videos already enjoy a lot of reach and engagement on social media platforms and the same is to happen with Twitter. Brands must include video content in their Twitter marketing strategies to reach maximum audience base on the platform.
5. Audience segmentation will be easier with Twitter Communities
Twitter has already rolled out its Twitter Communities feature wherein users can interact with other users based on their interests. The platform will allow the formation of small groups wherein users of similar interests can interact and share thoughts on a particular topic. This can be a new passage to explore for brands and businesses. With the help of communities, businesses can gain insight into their target audience. The communities can also tell you a lot about audience preferences and behaviour. These insights can help you build a better strategy for Twitter.
6. Brands will get more opportunities to market with Twitter Spaces
Along with video features, Twitter is also coming up with an audio feature called Twitter Spaces. Twitter Spaces is all about audio wherein users can have live audio conversations. This will be a great way for brands to communicate with the audience. Brands can call in industry experts and influencers and use this feature to connect with the relevant audiences!
Using the above-mentioned Twitter features to the fullest will help you grow on the platform. The platform is all set to change the rules in the upcoming year. See to it that you plan your marketing moves well in advance.
To ace your Twitter marketing campaign, it is important to focus on Twitter analysis. Twitter marketing tools like Unbox Social can help you get deep insights into how your brand is faring on the platform. From audience demographics to tweet metrics, the tool has it all. Moreover, it also allows you to check the performance of your competitors with its competition tracking solution.
Check out a few more blogs to know about Twitter marketing-