The microblogging platform Twitter is no longer restricted to news and information. Twitter has lately gained a reputation of being a channel for marketing. Brands and businesses are using Twitter to gain access to the huge audience base it offers. While a huge user base is a great advantage that this platform offers, on the flip side, this means there is a lot of competition for reach and engagement.
Marketing on Twitter needs to be done smartly because unlike other platforms the users here simply care for updates, information, and news. To make them engage with your content is a challenge of sorts. Additionally, the minimal attention span of the users on Twitter and rapid scrolling through tweets to grasp information further adds to the worries of marketers.
Twitter marketing tools can help you get the most out of your marketing efforts. The tools help you solve different marketing woes like analysis, posting schedules, content creation for the platforms, and so on. In this blog, we will help you with a list of Twitter marketing tools that will help you ace the platform effortlessly.
So, let’s jump right in!
5 Useful Twitter Marketing Tools
1. Unbox Social
An effective Twitter marketing strategy is a mix of creativity and analysis. The Unbox Social tool can help you achieve this concoction. With the social media analytics feature by Unbox Social, you can dig deeper into important data about your Twitter activity. With the help of this information, you can understand what’s working for your brand and what isn’t. Further, it helps you capture insights about your target audience, including important demographics.
The tool also offers a competition tracking feature that allows you to track competitor activity and benchmarks your performance against that of your competitors. It helps you capture your share of voice against your competitors in the industry. Using these insights, you can learn from the strengths and weaknesses of your competitors and build a fruitful Twitter marketing strategy.
Buffer offers Publish, a social media scheduling tool, using which you can manage your social media posts effectively. Planning, scheduling, and posting content on Twitter can end up taking a lot of time. By employing a social media scheduling tool, you can focus on more important business problems associated with your brand.
Buffer allows you to collaborate with your team on all your Twitter content. With the help of this tool, you can create high-quality and on-brand content that your audience will like.
Thanks to this tool, you can be on the same page as your team and coordinate in a streamlined manner.
If you want to make the most of your blog content to get traction on Twitter, get Click To Tweet. This tool allows you to embed links in your blog which you can share on your Twitter handle. All you have to do is pick out all the tweet-worthy content and click to tweet the content.
With the help of this tool, you can repurpose the existing content by sharing it on your Twitter handle.
Amp up your visual content for Twitter with Canva. This photo editing and design tool is just perfect for building Ad creatives and fine-tuning pictures for your Twitter account.
Canva comes with a whole range of templates to pick from. This tool also offers diverse typographies, icons, and various other elements to make your content stand out. You can also pick from a variety of free stock photos for your Twitter feed.
Running out of ideas for your content? BuzzSumo offers a content curation tool, using which you can generate great ideas for your brand.
To find and curate content for your Twitter handle, you need to look up relevant topics associated with your brand. The tool will provide you with the most shared content on a particular topic in the last year or the past 24 hours. You can filter by content type and also share it directly from BuzzSumo.
Instead of having to sit and look for relevant content, with BuzzSumo, you can easily find, curate and share content on your Twitter handle.
A good Twitter marketing strategy is incomplete without the right set of tools. Marketers must choose the tools carefully and use them optimally. Analyse the requirements of your brand and detect the pain points to select the right tool. Here are a few more blogs to help you with Twitter marketing.