A good strategy for marketing calls for having an active presence across social platforms. Twitter is one of the best channels for marketers to showcase and get the word out about their brand.
This fast-paced, micro-blogging platform has a 330 million-strong monthly user base.
The main challenge, though, is – ‘how to get more followers on Twitter?’ If you aren’t building a brand presence on this platform, you are missing out on a very lucrative opportunity.
As the first step towards leveraging the platform to market your brand, start working on building a strong, loyal follower base on the platform. While it is always said that your follower count is a mere vanity metric, these numbers are actually very important.
The size of your follower base speaks for your impact on the Twitter audience to an extent. In fact, a larger follower base helps in getting better organic reach for your content. Irrespective of what your business goals are, having a big follower base makes your job easier for you.
Why You Need to Have More Followers on Twitter
Twitter is brimming with user activity. Nearly 500 millions of Tweets get posted on a single day. It is a platform where users not only interact with each other but also interact with brands. In fact, brands that respond to users’ Tweets are more likely to generate positive sentiment.
A lot of Twitter users are discovering new brands through the platform. Besides, Twitter is a great platform for brands to showcase product updates, organization updates, and most of all, to address customer queries.
A large number of Twitter users fall within the age group of 18-34. So, most Twitter users are millennials. It is also widely believed that millennials are liberal spenders. This is one major reason why you should get out there on Twitter and start marketing your brand.
Apart from that, here are some statistics that reiterate the importance of being active on Twitter.
- Twitter has a huge monthly user base of 330 million people on the platform.
- A total of 500 million tweets are sent out every day on this platform.
- On average, every Twitter user follows at least 5 businesses on the platform.
- Picture and video tweets are 394% more likely to be retweeted.
- 85% of SMBs use it for the purpose of providing customer service.
- 80% of active users on Twitter access the platform via mobile devices.
- Twitter user base is expected to grow 0.3% in 2020.
- Twitter’s site referral traffic has gone up by 6%.
- Ad engagement on Twitter has increased by 23%. Video Ads on Twitter turn out to be 50% cheaper in cost per engagement.
- Tweets with hashtags get 100% more engagement.
Now you know how important it is to have a strong Twitter presence. The more followers you have on the platform, the more people will see your tweets, and interact with your content.
As daunting a task as it appears to be, getting more followers on Twitter is much easier as long as you follow a thorough, step-by-step process. If you are active on Twitter, and still not getting any traction on the platform, you probably need to rethink your ways. Here are some tactics you can use to up your Twitter game and get more followers on Twitter.
1. Understanding the Twitter Algorithm
A quick overview of the Twitter algorithm will help you know how to create and curate your Twitter feed. This will guide you as to how to get more of your content seen and get more followers on Twitter.
Initially, Twitter presented content in a reverse chronological order. The freshest content appeared first on the feed. Over the years, there have been various revisions to the Twitter algorithm.
Currently, the Twitter algorithm takes into account the engagement with your account. This includes retweets, follower count, clicks, favorites and impressions. Apart from this, recency of the posts, richness of the media and user activity are important factors.
Posts are presented to the users based on their activity. If a user engaged with a particular type of topic or author, then the user was more likely to be presented with such posts. But, it is important to keep in mind that the algorithm is equally influenced by the algorithm and how accounts tweet in real time.
Being proactive on the platform, engaging with followers and other users, and being consistent is important to make the Twitter algorithm work for you. This will lead you to get more followers on Twitter.
2. Optimize Your Twitter Profile
A well-polished Twitter profile leaves a good impression on your audiences. On the other hand, if you leave out important information or put a half-baked bio on your profile, it could turn off your audience. Your profile should be impressive enough to compel audiences to follow you.
So, to begin with, you need to add a profile picture for your brand. Add a professional image or your brand logo that is easily recognizable, as your profile picture.
Automobile brand, Volkswagen, for instance, is using their logo as their profile picture on Twitter.
Add a visually appealing header photo for your Twitter profile. The idea is to grab your audience attention and inform them about your brand. You can use the header photo to draw attention to campaigns, as well.
Next, optimize your Twitter bio. This is a 160-character long space. Use this space optimally to introduce your brand to your audience and add relevant links to your website. Craft a compelling
Twitter bio for your brand to hook your audience on.
Remember, your Twitter bio is searchable. Make it SEO-friendly by adding relevant keywords and hashtags to your profile.
3. Tweet Consistently
Content is key, and unless you are consistently putting out content on the platform, you won’t be able to reach audiences.
Unlike most other platforms, on Twitter, you need to post somewhere between 2-7 times a day to get reach and generate engagement. Despite a 140-long character limit, there is a variety of content that you can share on the platform.
You can share brand updates, product tweets, resourceful articles, important trends, and other such content that your audience will interest your target audiences.
4. Post When Your Audience is Most Active
This one’s a no brainer. You can only get more people to see your content by posting it when your audience is most active. Once you know when your audience is most active, you can build a content marketing strategy accordingly.
Tweet consistently when your audience is most active so as to get your content across to a maximum number of people. If your audience likes your content, they will likely be compelled to follow you.
5. Engage Actively With Your audience
Get your audience engaged with your brand to build a connection with them. So, how exactly do you engage your audience?
Post content that will compel your audience to interact with your brand.
Retweet followers’ content and other relevant content that may bring value to your target audience.
Respond to all the comments you receive on your content. Also, respond to tweets in which you are tagged to build a rapport with the audiences.
6. Search for People Talking About Your Industry
If you want to continuously gain followers, you need to create content that is trending. You need to focus on topics that the audience is talking about, as well as what they are saying about your brand.
A social listening tool helps you with just that. Using a reliable social listening platform such as that of Unbox Social, you can dig into your audience’s conversations and brand mentions.
With the help of this tool, you can listen to conversations around select keywords/hashtags including your brand name.
To use the social listening platform by Unbox Social, all you need to do is build a keyword/hashtag query. The tool will then provide you with all the data related to audience conversations and mentions associated with your keyword/hashtag.
You can use the insights derived from the tool to capture audience sentiment around specific keywords/hashtags as well as intelligence on how trending these topics were. You can then create content around these topics and engage your audience in the process.
Further, you can find the top Influential creators who are talking about your brand and how you can build a connection with them to market your brand.
Monitor audience conversations and brand mentions using this social listening tool and build a more effective strategy for engaging with your followers. In the process, you can increase your overall followers on the platform.
7. Post Video Content
Video content is one of the most engaging content types. Video content has the power to gather and keep the audience attention. The right mix of content is the key to gaining audience traction and you must inculcate video as a part of your content strategy on Twitter.
Showcase products, share your brand story, or simply introduce your team to your audience. Let your creative juices flowing. Leverage videos to win new followers.
8. Follow Relevant Accounts People on Twitter
Another way to get more followers on Twitter is by following other people. Find accounts whose content interests you and follow them.
Connect with accounts from within your circle. You can import your Gmail and Outlook contacts to find people to follow on Twitter. It is highly likely that people from within your circle will return the gesture by following back.
So, by following people on Twitter, you can get more new followers for your account.
9. Analyze Your Twitter Performance
You need to follow a strategic approach to increase your followers on Twitter. Jump into important data associated with your performance on the platform and accordingly, build a more effective strategy for your brand.
Using a reliable social media analytics tool, you can dig deeper into relevant KPIs. Know how your content is performing in terms of reach and engagement. Scan the data for your content to identify what’s working for your brand and what’s not. Based on these insights, build a concrete strategy for your brand.
10. Identify and Follow Active Users
Instead of randomly following people on Twitter, you must focus on accounts that interact with your content. These users can turn out to be brand advocates on the platform, and help you get more followers on Twitter. This is why you need to know which users are interacting with your Twitter.
In the midst of so much activity happening on Twitter, it can be difficult to point out which users are potential brand advocates. The Twitter Analytics feature by Unbox Social identifies the potential brand advocates for you. Based on the frequency of @ mentions onTwitter, the tool spots and ranks the users.
Engaging with these users will help you enhance your visibility on the platform. As more people see your content, and if you are backing this up with good quality content, you can get more followers on Twitter. In fact, with these advocates speaking in favor of your brand, you get more credibility. Peer-to-peer reviews are powerful and brand ambassadors can help you influence more people on the platform.
11. Identify Top Influencers Talking About Your Brand
Identify influencers who are talking about your brand. Engaging with influencers can help in getting the word out about your brand on Twitter. If active users can become brand advocates, influencers engaging, and/or mentioning your brand can become brand ambassadors.
Influencers have huge follower bases. Engaging with these influencers will get more exposure for your brand on Twitter. When fans see influencers following your brand or engaging with your brand, they are likely to see your brand in a positive light.
Influencer recommendations can be even more powerful than peer-to-peer reviews. This is why identifying influencers and engaging with them is important.
12. Use Hashtags Actively
Hashtags are a great way to get discovered on Twitter. Hashtags help users explore content related to a particular topic of interest. The trick is to get into the heads of your target audience and identify which keywords/hashtags they are likely to look for, on Twitter.
Let’s say, you want to get more followers for your eCommerce website offering sports apparel. You could look for hashtags such as #Running or #Athleisure, for instance. This will help you get your content seen by people who want to explore or actually buy the kind of products you offer. Remember, your content should bring value to users. This will drive people to follow you.
When it comes to using hashtags, you should know that tweets with hashtags get 2X more engagement. It is recommended to stick to 2 hashtags for every Tweet. Use generic hashtags relevant to your brand. At the same time, explore specific and niche-focused hashtags too. Using a mixture of such hashtags will help you reach out to the right audience segments.
13. Use Click to Tweet Link Generator
You can bring customers and other contacts relevant to your brand to your Twitter. If you have a blog on your website, you can lead your readers to your Twitter account by using the ‘Click to Tweet’ link generator. So, if a particular phrase or quote from your blog captures the readers’ attention, they can share it on Twitter by simply clicking on it.
At the same time, you can add ‘Click to Tweet’ buttons on your newsletters, emails, and other digital marketing material. This too will help you in building a fan base and getting more followers on Twitter.
Identify phrases or quotes that are likely to leave an impression or be of relevance. Add a click to tweet link generators to these links.
14. Hop on to Twitter Trends
Jump on Twitter trends. This section on Twitter shows all the top keywords and hashtags that are widely being talked about. Take cues from these keywords and hashtags to create new content.
By doing so, you can get your content seen by a larger number of Twitter users. When you create content using trending hashtags, it gets indexed amongst other tweets using the same hashtags. Since it is trending, people are looking at content that uses the said hashtag. This increases your chances of getting discovered- which also means you can get more followers if people like your content.
15. Monitor and Benchmark Performance Against Competitors
Keeping an eye on your niche landscape is also important to upgrade your content strategy. Your follower growth is largely driven by your content strategy. You can build a well-informed strategy by monitoring your competitors on Twitter.
You can gain a competitive edge by benchmarking your performance against that of competitors. Use a competition tracking tool that helps you get a sense of your competitors’ strengths and weaknesses.
Use a competition tracker to monitor your competitor’s activity. Learn from their tactics and strategies. Which of your competitors is gaining traction on Twitter? What are they doing on Twitter that is helping them generate traction?
These insights will help you identify different ways in which you can get more followers and expand your influence on the platform.
16. Remarket to Website Visitors
The more number of times people view your brand name, the more they are likely to develop a familiarity with it. As they become familiar, they start developing an interest in your content.
Use this tendency to remarket your Twitter handle to website visitors. Create Twitter custom audiences based on all website visitors who are using Twitter. You can do this by setting up a Twitter remarketing tag for every website visitor.
People who have interacted with your brand on your website, are more likely to interact with your brand on other digital platforms, as well. In this way, you can get more followers on Twitter.
17. Pin your Best Tweets
Pin your best Tweets to attract followers. Now, this could be tweets that generated a lot of engagement, for instance. Or, it could be tweets focused on a trending topic. The idea is to put attention-grabbing content at the top and pique profile visitors’ interests.
You can also use your pinned tweet to directly appeal to your target audience. Here’s an example:
You can also use this space to share tips, ideas, and other valuable content. Showcase your best, unique, and most valuable advice or tip to get followers for your Twitter handle.
Summing it up
Building a broader follower base for your brand on Twitter helps you reach a larger target audience and paves the way for getting more customers on board. As overwhelming as it may sound, you can build a loyal base of followers using these steps-
- Understand how the Twitter algorithm works
- Make sure your Twitter profile is well-polished and refined
- Tweet on a regular, consistent basis
- Engage and interact with your audience to connect with them
- Search for people talking about your brand
- Put out video content to engage audiences
- Follow relevant accounts on the platform
- Analyze the performance of your Twitter account
- Identify users who are actively engaging with your brand- they could become brand advocates
- Spot influencers you can bring on board as brand ambassadors
- Use hashtags to get discovered by more and more users
- Get click to tweet link generator to make your blog and other content tweet-able
- Jump on Twitter’s ‘Trending’ topics and hashtags to get discovered
- Benchmark performance against competitors’ and take cues from their strategies to increase followers
- Build Twitter custom audiences from your website visitors
- Pin your best tweets to attract followers