Top 7 Twitter Analytics Tools to Amplify Your Follower Growth (as of 2020)

Looking to increase your follower base on Twitter in 2020? Well, simply sitting on your couch broadcasting tweets won’t help. You need to play around with analytics to make sure every tweet you make hits the bull’s eye. Of course, things aren’t easy if you do it manually. It’s where best Twitter analytics tools come to play.

Twitter Analytics tools provide you the much-needed data insights to earn high ROIs out of Twitter marketing efforts. 

Helping you know the leaks in your Twitter strategy, these tools put your brand on the right track to acquire more followers with every tweet. Want to dig deeper into the topic? Be on our roller coaster as we unfold the crucial information to help your follower base grow on Twitter.

What is Twitter analytics?

Twitter analytics gives you insights on how each of your posts on Twitter has performed analyzing various metrics. It is basically a performance report of your content on the platform. It calculates metrics like reach, impressions, click, and engagement rate to help you gauge your content’s performance. 

Importance of Tracking Twitter analytics

Twitter can become a passive medium for your marketing strategy if you don’t know its significance. Paying attention to Twitter analytics can have a huge impact on your online strategy. Here is how Twitter analytics can help you.

  • Helps you know your audience better

  • Gives you information on your top tweets

  • Helps you track your follower growth

  • Tells you about profile visits

  • Lets you know about the mentions

The data for the above mentioned points can help in framing accurate content strategies.For instance, you know what kind of content works for your brand when you have information on the top tweets! These analytics can be a guide to your content planning and curation.

Key Metrics to Track in Twitter Analytics

Everyone wants to leverage Twitter’s potential to its best to grow their business. However, only handfuls of them actually know how to hit the right node. But don’t worry! Here is the list of key metrics that should be on your radar the next time if you want to stop wasting your time around tweets that don’t deliver:

  • Engagement Rate

    You need to pull curtains off your Twitter engagements. Analyze the metrics to see whether people are interacting with your posts, retweeting your posts, following you back, replying or using your brand’s hashtag. If they do, what’s the engagement rate to be specific?

  • Impressions

    Analyze if your tweets are getting eyeballs they deserve. If so, how many impressions your tweets are getting over a period of time?

  • Video Completion Rate

    People love visuals and that’s not a secret anymore. But you shouldn’t celebrate just after seeing a large number of video clicks on the metrics’ chart. It is the video completion rate that matters the most for your brand as it truly ensures if your videos are really contributing to your online success or just faking one.

  • Average Tweet Performance

    Performing on Twitter gets trickier at times. On some days, your tweets’ performance might explode over the roof while other days, it miserably shows you the backdoor. So stick to average tweet performance rather than focusing on individual tweets. Or else, it would get more complicated than you can handle.

  • Brand Follower Growth

    Twitter followers are the bread and butter of your online business? Then, you couldn’t miss out on the brand follower growth metrics. It lets you identify the kind of tweets that help you gain more followers.

  • Type of Engagement

    While all those ‘likes’ on your tweets show your users’ interests but retweets from your followers reflect a deeper engagement level. So you might like to distinguish among the type of engagements and step up your follower acquisition game using the insight from the analytics.

  • Twitter Hashtag Performance

    Hashtags aren’t there just for a show but can prove a real game-changer if you keep Twitter hashtag performance metrics on your top priority list. With the data on the performance of your past hashtags, you could build a killer marketing campaign on Twitter.

  • Content Performance

    Time is limited and so do the resources! So you might like to analyze content performance metrics to see which type of content is helping you gain more traction on Twitter.

  • Audience Type

    Not everyone on Twitter is your audience and you shouldn’t treat it likewise. It’s where Audience type metrics come to play. It lets you segment your audiences based on their interests, demographics and genders. Revealing the ones that frequently interact with you, the metrics gives you the much-needed insight.

  • Returns on Investments

    Whichever strategy you put to place in amplifying your follower base on Twitter, it should bring high ROIs to your table. Or else, you need to change your strategy. But the decision to re-invent the marketing strategy shouldn’t come from your heart but the Analytics. With Twitter Analytics tools in your hand, you get that useful insight to make your marketing efforts work for you in achieving your business goals.

Learn More:

How to Use Twitter Analytics: The Complete Guide


Gaining a large follower base on Twitter won’t feel like a kid’s stuff. But if you track the right metrics and create effective content strategies, you are certain to see progress in gaining followers. Just keep the list of key metrics mentioned here to help you get back on your feet and gain a follower base that could make you feel proud.

Twitter analytics tools will give you advanced insights and data for your Twitter content. Apart from the native Twitter analytics data, there are many other comprehensive tools that give you deeper insights!

Here are the Top 7 Twitter Analytics Tools

1. Unbox Social

Unbox Social Twitter Analytics Tool

With powerful insights into your Twitter account, Unbox Social offers the best of both the worlds. It is one of the best Twitter analytics tools you would ever need to gain quantum of followers in 2020.

Offering a whole suite of premium features, it lets you measure ROIs out of every Twitter activity you perform. The top features include:

  • Gain Insights into Post Level Performance

    Get to know how your tweets are performing at the post level with Unbox Social’s Twitter Analytics. Use intelligent insights to monitor and improve your content performance.

  • Capture Crucial Analytics on the Go

    Get a clear picture of your Twitter engagements through easy-to-understand graphs and charts. Leverage the insights to spice up your engagement levels to build killer Twitter marketing campaigns.

  • Understand Your Audience

    Understand your audiences’ engagement behaviors, demographics, content interests and tweak your content to get their attention at first sight.

  • Mention Tracking

    Get to know how your audiences are responding to your brand on Twitter. Enhance your brand’s performance using these powerful insights that bring you back in the game.

  • Brand Mentions

    Receive notifications whenever your brand gets mentioned on Twitter. Create and target campaigns that resonate closely with the audiences’ sentiments to gain more followers base.

  • Generate Custom Reports at a Click

    Create reports of each and every metrics of your Twitter performance with Unbox Social. Get customized reports in multiple formats that are easy-to-read to take business decisions in a flash.

Grow your brand on Twitter with data-driven decisions.
Get powerful insights into your account with Unbox Social’s Twitter analytics tool. Easy to Use, Save Time, Create Reports, Free Demo.

2. Union Metrics

Best Twitter Analytics Tool - Union Metrics

Want to track your Twitter account’s activity and performance in the easiest way? Union Metrics comes handy! It’s an analytics tool for social media that provides you the overall performance of your Twitter activity in real-time through easy-to-understand colorful graphics.
Get to know how your tweets are performing with quick audit reports to spearhead your Twitter follower base growth in the right direction.

3. Twitter Analytics

Love freebies? Who doesn’t? It’s where Twitter Analytics tool serves your interests! It’s a perfect solution for businesses that don’t want to invest right away in a premium solution yet want to reveal their tweets’ performance.
Wondering how to use twitter analytics? It’s fairly easy as most of the performance metrics are right there on its dashboard for you to access and make the right decisions to grow your fan base.

4. Tweepsmap

Best Twitter Analytics Tool - Tweepsmap

Want to boost up your Twitter followers’ count in 2020? Then, you need to dig deeper into your audiences’ demographics, purchasing behavior, topics interests and beyond. Tweepsmap is a freemium tool to get you started with all of these insights.

Ready to serve you with free analytics and paid publishing features, this tool lets you handle your Twitter account’s performance in a better way by helping you identify the most influential followers.

5. Bluenod

Bluenod twitter analytics tool

When it comes to Twitter follower analysis, Bluenod is a step ahead. Discover what’s behind the curtain that drives more Twitter engagements to you. With eagle’s eyes on identifying influencers that have the potential to grow your brand, it brings tangible results to your table that you will applaud.

By narrowing down influencers’ hashtags, it gives you clear insight to help you outreach to the right influencer that really grows your follower base rather than shooting in the dark.

6. Followerwonk

Followerwonk - best twitter analytics tool

Interested to broaden your follower base? Followerwonk brings you the best of Twitter analytics to grow your network and eventually business. From finding the right influencers by locating the keywords in Twitter bios or optimizing your social profile, this Twitter analytics tool works wonders for you.

Segment your followers by their demographics or monitor the brand’s performance on Twitter, the tool has everything that you need to help you gain followers that matter to your business.

7. Mentionmapp

Best twitter analytics tool - Mentionmapp

Grow your Twitter network beyond possibilities, Mentionmapp lets you taste that chunk of success without losing sight on key analytics.  Identify discussions that matter to your brand. Build a meaningful network that steps up the game in business.

Discover the depth of engagements with the state-of-art real-time network map. Turn Twitter conversations into revenue-making opportunities with this perfect Twitter Analytics tool that steals the show with its high performance.

Why Should Agencies and Brands Use Twitter Analytics Tools

Wondering why should you use Twitter analytics tools? Making bad guesses at marketing could take a toll on your brand’s performance on Twitter. If you don’t want to leave any room for guesses, Twitter analytics tools are worth given the data-driven and accurate insight they offer you.

On top of it, these tools help you take full charge of your content performance that helps you drive more engagements to your brand. With smart insights into your tweets’ performance, you could tweak your content to match audiences’ interests at just first glance.

Using Twitter Analytics tools is like following a guided path that greatly ensures to weed out any pitfalls that negate your marketing efforts. So if you believe in gaining a large follower base in a smarter way with better data-driven insights than doing hit and trials, then investing in Twitter analytics tools is for you.

Wrapping it Up

Twitter Analytics tools are for those who want to defy all odds and escape blind guesses by following a data-driven approach. As they say, “Numbers never lie” and it fits well in the marketing context. Following metrics are pure bliss that ensures that your ROI decisions are always based on data you get from metrics.

With a clear progress picture in your hand on performance metrics, it gets a lot easier to gain followers on Twitter rather than making bad guesses that eventually hurt your business marketing goals.

So are you ready to try one of the best Twitter analytics tools available in the market as of today to gain more followers than your competitors do? Signup now with Unbox Social for a demo and test ride your drive to success on Twitter.


Want to know the Best Tools for other platforms? Just click the links below!

  1. Best Instagram Analytics Tools
  2. Best Facebook Analytics Tools
  3. Best YouTube Analytics Tools
  4. Best Influencer Marketing Platforms


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