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10 Best YouTube Analytics Tools (Highly Recommended!)

top youtube analytics tools

There’s a lot that goes into creating videos for your YouTube channel.

Trust us, we know what we are talking about.

For a YouTube video to come real, you first need to write a proper script, get the right settings, equipment, shoot the videos, edit them, and finally hit the last step – UPLOAD.

(And then you secretly pray for your videos to go VIRAL :))

More than one billion people, that is, one-third of all the people on the internet, are watching YouTube videos every day. You need to make the most of this huge user base YouTube provides. Employing tools for video editing, content optimization, SEO, etc. can help you achieve your video marketing goals to a great extent.

But how do you know if all your hard work is giving you the desired results? Enter YouTube analytics.

If you really want to ace your YouTube marketing strategy, you should use the right set of YouTube analytics tools. Well, for those who already know why, feel free to skip below and check the top YouTube analytics tools, others can continue reading.

What is YouTube Analytics?

With YouTube Analytics, you can determine which aspects of your YouTube video strategy need attention and which ones are doing well. The YouTube analytics process is conducted to check the performance of the videos. The analysis includes measuring different metrics and implementing the findings into strategies.

What is a YouTube Analytics tool?

A YouTube analytics tool can help you in understanding how your subscribers and target audience are responding to your content on the platform. Additionally, these tools can help you spot all the weak points in your video content which will help you create better videos for the future.
Add to this, there are some good YouTube analytics tools that include features like YouTube competitor analysis- this can help uncover the secret content strategies of your competitor’s YouTube channel.

Make the most of these YouTube tools that will provide you with the right set of data, the right metrics and the right strategies to improve your content and reach your marketing goals on YouTube.

Here is a list of 7 YouTube analytics tools that you can use to improve your video content strategy:

List of Best YouTube Analytics Tools

 1. Unbox Social

Unbox Social YouTube Analytics Dashboard - Audience Insights

Unbox Social is a tool that offers social media analytics, competition tracking, and influencer marketing solutions. The tool has dedicated solutions for four major social media platforms namely Facebook, YouTube, Instagram, and Twitter. The tool’s YouTube analytics solution is specifically designed to give you deep insights into your brand’s YouTube performance. With the help of the Unbox Social tool, you will be able to check your audience demographics, get subscriber data, check video metrics, get red views, card clicks, card impressions, interactions, video shares, and lots more. Find the best time to publish videos on your YouTube channel with the help of this tool. You can also get information and insights on video watch time through our tool.

The tool also offers competition tracking features wherein you can compare your brand’s YouTube performance with the industry competitors. The competition tracking feature allows you to check your brand’s share of voice, top-performing posts by engagement and interactions, how users are reacting to these videos, and advanced features to track every post and channel using keywords.

The tool also offers competition tracking features wherein you can compare your brand’s YouTube performance with the industry competitors. The competition tracking feature allows you to check your brand’s share of voice, top-performing posts by engagement and interactions, how users are reacting to these videos, and advanced features to track every post and channel using keywords.

Unbox Social - YouTube Competitor Analysis

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 2. YouTube Analytics

YouTube analytics

The native analytics tool that YouTube offers, is another option you can go for. It provides basic insights into your YouTube video analytics. With the YouTube analytics tool, you can generate watch time reports, interaction reports, and earnings reports.

Each of these reports provides an overall and metric-wise analysis of the performance of your YouTube channel and video. As you explore specific metric reports on your dashboard, you get an in-depth analysis of your performance.

How long a particular video was watched? What is the age of the people watching your videos? Through which sources are your videos drawing traffic? With the YouTube analytics tool, you can get answers to all these questions.

Using inputs derived from this YouTube analytics tool, you can derive a strategy that will help you achieve your goals on this platform.

 3. ChannelMeter

Channel Meter - YouTube Analytics Tools

ChannelMeter comes with a comprehensive dashboard capturing the overview of data on your video performance. With this tool, you can automatically monitor your performance and gain valuable insights into your audience. You can also track influencers’ activity using this YouTube channel analytics and video tool.

ChannelMeter provides intuitive analytics and helps you to generate data quickly and simplifies heavy data-filled spreadsheets. You can also track your YouTube Ads earnings using this tool, whether on a daily basis, monthly basis or weekly basis.

Through this tool, categorization and analysis of your video data is also made easier and smarter. You can keep a watch on the competitive landscape and monitor your performance against others in the industry, with the help of the Benchmarking feature that comes with this tool.

 4. Tubular Labs

Tubular Labs - YouTube Analytics Tools

Tubular Labs is a YouTube analytics tool with which you can benchmark your performance against that of your competition. Measure trend and content opportunities and analyze your performance by different segmentations.

The Video Intelligence feature analyzes videos across industries and also provides information on which content strategies worked and those that did not. It helps you to find a group of videos that align with your business needs. With the Performance Insights feature, you can analyze your performance by video duration, format, genre, etc.

Apart from these features, the tool also provides the audience analytics feature. You can use this tool to gain unique insights into the age, gender, location, and affinity of your audience.

 5. Quintly

Quintly - YouTube analytics tools

Quintly is an easy-to-use YouTube video analytics tool.  With this tool, you can track and analyze all the data for your videos across different channels that you manage. This YouTube analytics tool helps you to optimize your video marketing strategy on YouTube through its neat and comprehensive features.

Quintly comes with a user-friendly metric library, which means that you can easily explore different metrics on this platform and arrange them on their dashboard. You can also draw meaningful reports and insights on your channels as well as benchmark your performance against that of your competitors.

With this tool, getting YouTube analytics reports becomes smooth and streamlined. These reports are highly comprehensive and you can send these out to the desired recipients automatically using this tool. You can export data in JPG, PDF, XLS, and CSV formats and share these as interactive web pages with your clients or colleagues.

 6. Klipfolio


Klipfolio is a great tool for tracking your performance on YouTube. With the Klipfolio custom dashboard, you can easily monitor your KPIs and metrics. The tool comes with TV Dashboards with insights on your YouTube video marketing efforts. Klipfolio can be used to create customized charts and visualizations of YouTube data.

You can use pre-built YouTube metrics to create a dashboard such as ‘Top 10 videos by views’ for ranking your top 10 videos. You can also determine how well your audience is responding to your content with this tool. Lastly, under the ‘YouTube channel subscribers’ chart, you can track the total number of views on your YouTube channel in the past 30 days.

You can also create custom dashboards by querying your data with the help of the Klipfolio data connector.

 7. Socialbakers

Socialbakers - YouTube analytics tools

SocialBakers is a great YouTube analytics tool with which you can get deep insights about your audience and gain content intelligence. With this tool, you can conduct social media benchmarking and much more.

SocialBakers comes with an ‘Audience Analytics’ tool which uncovers important information about your audience. You can get data on audience affinities, interests, and demographics. Through this feature, you can also find top influencers that may have a good impact on your audience.

Another good feature of SocialBakers is their ‘Content Intelligence’ solution. It provides smart recommendations on the best time to publish content, apart from in-depth content analysis and access to top-performing content pieces for YouTube. You can gather competitive intelligence and insights that will help you outperform your key competitors.

 8. TubeBuddy



YouTube can be challenging to understand in terms of content guidelines. Moreover, a lot on the video-sharing platform also depends on the titles, descriptions, and tags. TubeBuddy is specifically designed according to the YouTube guidelines.

This YouTube analytics tool helps you with everything related to curating YouTube content.

TubeBuddy enables you to search for video topics, create perfect titles and descriptions for videos, promote videos across different social media platforms, and lots more. 

The tool is a comprehensive one and allows you to create videos that are fit for your audience and brand goals.

 9. ViralStat

ViralStatViralStat is a YouTube analytics tool that not only allows you to analyse your videos but also helps you track your competitors. 

The tool offers data-driven reports for your video content strategy which helps you gauge where you need to improvise. The analysis from this tool also helps you detect the videos that bring high engagements. 

Right from analysing your competitors’ videos to monitoring your own video performance, ViralStat provides you with several video-centric solutions.

 10. Vidyard



Vidyard is designed as a video management platform. This tool helps you with video marketing, video creation, video hosting, video personalization, and much more. The tool is apt for businesses that rely on video content majorly. 

Be it adding videos to your emails or simply marketing your video content across different platforms, Vidyard helps you with everything.

The above-mentioned tools will surely help measure your brand’s YouTube presence. But there are some metrics that you need to keep a close check on. Let’s take a look. 

5 Crucial YouTube Metrics to Measure

1. Subscriber Count

This year, brands need to keep a close eye on their subscriber rate. Subscribers are users that religiously follow your channel and that’s why it is important to keep its track. Brands need to focus on retaining and increasing their subscriber base. See which videos led to an increase in your subscriber count and which videos generated no new subscribers. This will also give you an idea as to what kind of content is working for your channel.

2. Watch Time

The total number of minutes users watch your videos for is the watch time. This matters a lot this year because of the intense competition on the platform. The more watch time your video has, the more it has the chances of coming up in the search results. This can give visibility to your other videos too. 

3. Audience Retention

To know at what moment your viewers leave watching your video is audience retention. The more the audience watches your videos the higher is the retention rate. This can be helpful to frame your video content strategies. 

4. Audience Demographics

To grow your subscribers and to gain more engagement, you first need to know who your audience is and who is watching your content. This is why analysing audience demographics is important. See where your audience is coming from and whether it is in sync with your intended target audience. 

5. Monitor Engagement 

Likes, dislikes, shares, and comments need to be monitored closely. Check the comments and see what the viewers are saying about the content. This can give you insights on what to create next. Similarly, keep a check on the videos that receive a high number of likes and shares so that you can curate videos on similar lines. Also, keep a watch on the videos that have maximum dislikes to know what drives your audience away! 

Creating content for and managing your YouTube channel can be overwhelming. You need to monitor and analyze your KPIs and metrics alongside your YouTube video marketing efforts to get the best results. YouTube analytics tools are built to help you carry out the task of gaining insights and data on your YouTube performance.

Check out these blogs below to know more about YouTube analytics and marketing.

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What is Unbox Social?

Unbox Social is a powerful tool that offers solutions for influencer search, social media analytics, and competition tracking. The platform helps you get in-depth social media performance data of your brands, campaigns, and competitors. Get detailed reports and implement the findings in your strategies to get the most out of your campaigns!

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Working with influencers?

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Working with influencers?

Use our brand scan to find who competition works with!