Framing a social media campaign requires lots of planning and research. Brands have several social media platforms to choose from in order to implement their social media marketing plans. Both creating and implementing the campaign needs to be done with a lot of thought. The pandemic has changed the course of social media usage. This has severely impacted the marketing trends too. Effective social media campaigns are those that convey the brand message and also encourage the audience to engage with the brand. This is difficult to achieve!
Social media strategy planning also requires you to check the analytics and competitors. The analysis and competition tracking will help you evaluate what kind of social media campaign is the need of the hour for your brand. Moreover, it will also tell you where your brand is lacking.
In this blog, we will tell you about the 10 best social media campaigns that set a great pace on social media.
Best Social Media Campaigns That Will Inspire You
Apple’s Shot On iPhone campaign
This is by far the longest-running social media campaign. Apple enjoys a massive fan following on social media especially Instagram and the brand keeps its user base engaged by promoting UGC content on its brand pages. The brand’s Instagram feed is full of eye-pleasing pictures shot by iPhone users. This campaign has also become a benchmark for aspiring photographers! To feature on Apple’s feed has become a milestone of sorts that works positively for both users and the brand.
The hashtag #shotoniphone is one of the most followed and used hashtags on Instagram which depicts its success.
Nike’s #BlackLivesMatter and #StopAsianHate campaigns
Nike is headstrong when it comes to supporting social issues. The brand came up with two campaigns namely #BlackLivesMatter and #StopAsianHate. Nike’s stand on the two issues was received with open arms on social media and it also helped highlight the issue in a big way. Moreover, the brand rarely posts about its products but makes sure to convey the brand values and principles. All the posts by Nike have sentimental value that inspires the users to stick to their page.
Dove’s #NoDigitalDistortion campaign
Dove initiated the #NoDigitalDistortion movement on social media. The aim of this campaign is to show women in their natural skin with no edits for perfection. The brand in a way promises to do away with the flawed beauty standards that the perfectly edited pictures have laid down. The brand commits to showing women as they are which is a big win! Dove in a way highlights the bigger issue of looking perfect and how women are often under pressure to look flawless.
KitKat’s #HaveABreakHaveAKitKat campaign
While some brands take up social issues to convey their brand values and stand, some like KitKat take the quirky way. KitKat’s #HaveABreakHaveAKitKat campaign is one of the longest-running campaigns on social media. The brand has made the most out of the pandemic situation to convey that breaks are important. The brand takes up every trend on social media and creates amazing content that fits its campaign motto. Right from the Friends TV show reunion to the upcoming weekend, KitKat makes sure to keep its audience engaged by posting share-worthy content.
Starbucks highlighting its workforce diversity with AAPI Heritage Month
Starbucks makes it a point to share eye-pleasing posts for all its new offerings. The brand is posting a lot about its Strawberry Funnel Cake Frappuccino that is launched as a summer drink. Along with these regular campaigns about its new products, the brand also celebrates landmark events to highlight its work culture. Recently, Starbucks came up with a series of posts for the AAPI (Asian, Asian Americans, and Pacific Islanders) Heritage Month.
OnePlus India #YourBestShot campaign
Just like Apple, even OnePlus encourages a lot of user-generated content. The brand has kept its #ShotonOnePlus hashtag active for a long time and is gaining amazing engagement for it. OnePlus just like Apple has a massive follower base which adds to its content quality. Drifting away from its already in use hashtag, OnePlus recently came up with a new campaign titled #YourBestShot. The aim of this campaign is to encourage photography enthusiasts and give them much-deserved recognition. The brand will announce a theme every week and participants have to submit their photo entries for the same. OnePlus will dedicate a social media page to the winners at the end of the campaign. Such social media marketing plans can help you increase followers and brand reach massively!
Daniel Wellington’s #DWQuadro
Daniel Wellington heavily relies on influencer marketing for its brand promotion on social media. The brand has recently launched a social media marketing campaign for its new watch collection. Daniel Wellington is promoting the hashtag #DWQuadro heavily to let the users know they have launched a new collection. The amazing images of the new collection have already gained them a lot of popularity.
MAC Cosmetics in collaboration with Disney
Disney released Cruella and opted for several marketing channels. Disney collaborated with MAC Cosmetics for the movie promotion on social media. MAC Cosmetics launched a line of products to recreate Cruella’s look for the audience. The brands came up with a social media marketing campaign titled #TheDisneyCruellaCollectionByMAC. The limited-edition products and the movie’s popularity was a win-win for both.
LinkedIn’s #LinkedInNextWave campaign
Work culture has suffered and transformed a lot in the pandemic. LinkedIn has managed to use this time optimistically with brilliant social media campaign ideas. The platform is active on different social media channels and makes sure to keep its followers engaged with valuable and informative posts. Recently, LinkedIn came up with a social media campaign that highlighted the top professionals under 35 years of age. The campaign was titled #LinkedInNextWave. Just when most professional channels are confused about the work environment and culture, LinkedIn is keeping up with its audience by giving them useful content.
GoPro’s social media marketing campaign is heavily based on user-generated content. The brand’s popularity can be credited to influencer marketing as well. GoPro follows a simple approach of showcasing its products’ utility. The brand emphasizes how its products are a must-have for travel and photography enthusiasts. It can be rightly said that one of the best social media campaign ideas is to encourage audience engagement.
Now that you have several social media campaign examples, you must also be aware of social media analytics. Social media analytics tools like Unbox Social are necessary to help you measure the brand performance on social media. Moreover, the social media insights gathered by the tool help you frame strategies that are result-oriented. Let’s take a brief tour of Unbox Social’s social media analytics solution.
Unbox Social- Social Media Analytics
Platform-wise social media data
Unbox Social has solutions for all major social media platforms namely Facebook, Instagram, YouTube, and Twitter. The same also goes for its social media analytics solution. Brands can measure their presence on the above-mentioned social media platforms. This helps create effective strategies.
This social media analytics tool also gives you audience insights to let you know how the users are consuming your brand content on social media. The information on who is consuming your content is critical because it tells you whether you are attracting the right audience.
The social media analysis process also includes content analysis. Managers must measure their content performance on social media to know what works for their followers and niche. This will help you come up with meaningful content strategies.
The Unbox Social tool helps you create reports for social media. The report is full of details and helps you keep a track of your overall brand performance.
Hope these social media campaign examples will help you create viral campaigns for your brand. Here are a few more blogs to help you with social media.