The best way to market your brand is to let your customers be your brand advocates. Tapping into the power of peer recommendations is the best way to market your brand. After all, customer reviews are more impactful than promoted content by brands. User-generated content has come a long way. Initially, it was just textual reviews that were published by brands but now brands depend on users to market their products and services on social media.
Brand marketers are fully aware of the significance of user participation and this has given rise to more user-generated campaigns on social media. But, structuring a user-generated campaign on social media is not a cakewalk. Marketers need to look at several aspects to frame such a campaign. This is where tools like Unbox Social come to your rescue.
In this blog, let’s understand the effectiveness of the Unbox Social tool with the help of some user-generated content examples.
Top User-Generated Content Campaigns That Marketers Must Learn From
1. Lay’s India
Lay’s has always been active when it comes to user-generated content campaigns. Be it introducing a new flavour of chips in the market or promoting their existing products, the brand is always up for making the users participate in their campaigns. The recent campaign focused on the new Lay’s chips that are flat cut and one of the thinnest range of chips from the brand. The hashtag campaign was titled ‘TheThinpossibleChip’. The brand roped in influencers to try a magic trick with the chip displaying its thinness. The challenge was then to be replicated by the Instagram users!
Tools like Unbox Social can help you optimize campaigns with its social media analytics and influencer tracking features. Track the influencers that are relevant for your campaigns, know how your brand is performing on social media platforms, discover the audience demographics, and lots more with Unbox Social.
2. Booking.com
Travel brands are an institution to learn from when it comes to engagement on social media. Booking.com has a dedicated follower base of 1.8M and the brand recently hosted a giveaway that helped them increase their engagement on the platform. The travel giveaway required the users to tag Booking.com along with hashtags #sendmethere and #sweepstakes on their brand posts. Though the campaign cannot be entirely termed as UGC, it does fall in the bracket because it is dependent on user participation.
Unbox Social can help with campaigns like these by giving you insights into the target audience. Know about your audience interest, audience demographics, and audience quality with the help of the tool.
3. Carter’s
Brands dealing with baby products are making optimum use of user-generated content on social media. Carter’s has a humungous follower base of 2.2M on Instagram. The brand is popular amongst mothers and mom influencers because it features users on their profile. Users are supposed to tag @carters in the photos to stand a chance for the feature. This has increased the reach of the brand tenfold. The competition tracking feature on the Unbox Social tool helps you figure out how other brands in your niche are performing on social media. This gives a direction to your strategies and allows you to frame result-oriented campaigns.
4. Cadburydairymilksilk X Amazon Alexa
Marketing on social media cannot be done in a vacuum and brand collaborations are proof of that. Cadbury’s DairyMilk Silk collaborated with Amazon’s Alexa to give a twist to the Valentine’s Day campaign. The brands engaged the users by tapping into their emotions. The users were to say ‘Alexa, ask Cadbury Silk to make my partner blush’ to their Alexa devices. Alexa came up with impressive ideas to engage the listener which indirectly also promoted Cadbury’s Silk Heart Blush chocolate bar.
With the help of tools like Unbox Social, you can also track influencers for such campaigns. The tool allows you to track influencers from different tiers, niches, and platforms that can be used in similar campaigns. The tool also gives you insights into the influencers’ content interaction rate.
5. GoPro
GoPro has always depended on user-generated content for its social media marketing campaigns. The brand recently started a UGC campaign wherein users had to upload their winter content shot from GoPro cameras to win features, cameras, and other goodies. The hashtag for the campaign was #GoProSnow. The brand received innumerable entries and also increased its content base on the platform with eye-pleasing images on the profile. Moreover, it also received engagement from the users. Campaigns like these can be structured easily with Unbox Social’s social media analytics solution. The social media analytics data from the tool gives you a complete account of your follower growth, impressions, reach, and engagement on different content formats.
6. Calvin Klein
Calvin Klein is a high-end brand that enjoys huge popularity on social media. The brand keeps engaging with its followers by posting captions that encourage user engagement. Be it asking the users’ opinion on a carousel post or asking the users to spot their favourite and comment on the same, the brand does it all to keep the audience hooked to the profile. Unbox Social’s social media metrics like post-wise data, Instagram stories insights, and audience interest can help you get the most out of such campaigns.
7. Starbucks
Starbucks has a worldwide fan following all thanks to its social media marketing strategies. The brand is always up for featuring its followers’ images with Starbucks products. The Instagram page of Starbucks features several user shot images which increases its reach on the platform. Moreover, the brand regularly posts captions that encourage user participation and engagement. In several posts, the brand is seen asking user’s coffee preference which helps them know their audience better. Brands catering to niche audiences can use Unbox Social’s brand score metrics to streamline their user-generated content campaigns.
We hope these above-mentioned user-generated content campaigns will give you a head start for your brand’s social media marketing strategy. Before you sign off, don’t forget to read about the five most crucial features of the Unbox Social tool that can scale up your brand presence on social media.
5 Crucial Features of Unbox Social That Will Help You Structure UGC Campaigns
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Know about the best time to post
Timing is very crucial for social media marketing. As a brand marketer, you must know when your profile receives the highest engagement and interaction. The Unbox Social tool calculates the same for you and gives you accurate data. This will help you implement your campaigns at the right time and get desired results.
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Check when your followers are online
Brands create messages and posts for social media to convey something to the users. This is why it is important to know when most of your followers are active on the platform. The social media analytics solution of the tool gives you insights into when your followers are online.
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Performance data based on content formats
To create an effective social media marketing campaign, it is important to know what kind of content is fetching you high metrics. The Unbox Social tool gives you performance data on whether images or videos are working for your brand.
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List of top hashtags
When you know the top hashtags for your brand it is easier to frame content strategies. The Unbox Social tool gives you the list of top hashtags that have garnered the highest interaction for your posts.
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Audience sentiment
The audience sentiment metric on the Unbox Social tool is classified into positive, negative, and neutral. This will help you know whether your posts are generating a positive response from the users.
The above-mentioned social media metrics from Unbox Social will help you shape your social media marketing strategies effectively.
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