Marketing your brand on social media involves a whole lot of management and coordination. Right from creating content to maintaining your posting consistency and monitoring audience response, a lot needs to be done. It can be quite overwhelming and difficult to keep up with maintaining a rhythm and consistency on delivery of these tasks. The level of competition on the platforms keeps going up. You need to fine-tune all aspects of your social media activity in order to keep up with your competitors.
Thankfully, there are number of social media tools that can help you ace your social media game. Just as the social media dynamics keep evolving, different tools cater to different aspects of your social media activity. There are photo editing tools, video editing tools, social analytics tools, and then there are social media management tools.
There are a variety of tools that help you in managing your social media marketing efforts. You can rely on social media automation tools to manage your accounts effectively. Whether it is posting content or getting scheduled analytics reports, there are social media automation tools for all.
With so many social media tools for marketing out there, it can be overwhelming to pick which tools will well for you. We have put together a list of tools to help you automate your social media marketing. So let’s jump right into these tools:
Co-schedule is one of your go to social media marketing tools for scheduling your content across social media platforms. Your job becomes much easier with this social media tool. Sync multiple tools as well as social media platforms. With this tool, you can cut out on spending endless time on jumping from one tool to another and focusing on driving traffic and engagement.
Co-Schedule allows for streamlined workflows as well. The tool offers a team dashboard to keep track of all the projects. With Co-Schedule, you can connect all your project tools into one place. From content creation to execution, this tool makes the entire process streamlined.
The marketing calendar is where you can queue up all your content. Tailor it according to your needs and schedule it accordingly. You can schedule as well as reschedule your content with the simple drag and drop feature offered by Co-Schedule.
This tool saves you the time you would otherwise spend on manually posting each and every content piece. Simply plan in advance, put all the content in queue and schedule according to your plan with Co Schedule.
Buffer Publish By Buffer:
This is another social media tool you can use to enhance your social media marketing. With Buffer Publish you save up on time by managing all your social media accounts at one place. Add your content to the platform. Set up a schedule for the queued up content according to which it will be posted. Buffer will automatically publish it for you. It’s as simple as that.
With the free version, you can add up to 10 posts at a time, for every social account. This tool is very easy to use and can be accessed on android as well iOS devices. Once you get used to this tool, you can ascertain as to how often you should post content on every platform.
Buffer Publish offers Instagram direct scheduling as well. With this tool, you can add single images with or without captions. You can queue them and schedule them according to your chosen time.
Edgar is a great social media content scheduling tool to opt for. With this tool in place, your work on organising content and automating your posts becomes much easier. In a few simple steps, your job gets done. Once you’ve set the queue in place, with a timeline, your content will automatically get shared and re-shared across social media.
One of the top features of Edgar is the automated status update. In a matter of few steps, Edgar automatically writes status updates from you blogs or articles. You can grab a link to all the content that you want to share on social media. Then you can tap the ‘auto generate variations’ button. Edgar will then scan your content to offer some of the best post options. You can then pick, edit, delete or add your own variations to the content. With Edgar, you can save up almost a day’s worth of work.
Unbox Social is the perfect tool for scheduling your analytics reports. As important as it is to manage your content creation and delivery, it is also vital to keep track of your performance.
No matter what your social media goals, it makes sense for you to monitor your social media metrics on a periodic basis. Unbox Social helps you do just that.
Track your social media analytics across platforms and then generate automated, scheduled reports on important metrics. You can pull out reports for a given week or a given month or even for a custom time period that you may want to set. You can then schedule your reports. Get reports every month or in every 15 days. You will automatically receive mails with your detailed social media reports.
Not only that, this tool can make for a great source for content inspiration. Add your valuable source links and get updates from them on your newsfeed on your Unbox Social dashboard. You can go for the 14 day free trial option to get an in-depth insight of the tool.
If you are a brand focusing on Pinterest and Instagram primarily, you can opt for this social media tool. This tool offers the simplest way to schedule your Instagram and Pinterest posts.
Save time by uploading images in bulk. Then drag and drop into your calendar. The tool comes with options and shortcuts for multi board pinning, adding hashtags, pin looping and more such shortcuts. Pick specific dates and times and then just add them to the queue.
With Tailwind, you can speed up on your content delivery on Instagram and Pinterest, like a pro.
Automation of your social media marketing is a smart choice you must go for. It helps you save up your time and work on more relevant tasks. Social media automation tools help you focus on increasing web traffic or pushing for more engagement. Instead of manually carrying out tasks such as posting content or pulling out reports, with these tools you can save a lot of your time:
- Co-Schedule for streamlined workflows
- Buffer for quick and simple queueing and scheduling of content
- Edgar for generating automated content and status updates derived from your articles or blogs
- Unbox Social for generating automated social media reports
- Tailwind for Instagram and Pinterest focused automation