Brands like Audible, Daniel Wellington and Glossier have successfully leveraged Influencer marketing to take their brands to the next level. The powerful tactic of getting Influencers on board can help you in many ways to create traction for your brand.
Brands have been actively employing celebrity endorsements over the years. At this point, brands are looking at niche content creators with huge followers on social media platforms. Tap into the potential of niche Influencers, to expand exposure for your brand.
Run Influencer marketing campaigns to build brand awareness, generate engagement and expand your follower base in the process. When Influencers endorse your brand, it leaves an impact on a larger audience segment.
Influencers have an impact on their followers’ purchase and lifestyle decisions. In fact, associating with the right set of social media Influencers, can help build a positive perception for your brand. This will help kickstart a flow of positive conversations around your brand.
Influencer marketing, in this sense, makes for an integral part of your marketing strategy. If you haven’t already worked on an Influencer marketing strategy, you need to start working on it now.
In order to start an Influencer marketing program, you need to find Influencers that align with your brands and/or products. It is not easy to find Influencers for your brand, if you go around looking on social media platforms. With so many Influencers in every niche, it can be difficult to find Influencers who will work well with your brand.
Fortunately, there is an Influencer marketing platform that provides you with all your influencer marketing solutions. Unbox Social is the number one tool to find Influencers for your brand. The Influencer marketing platform by Unbox Social is all you need to find Influencers for your brand and run fruitful Influencer campaigns.
In this blog, we will quickly take you through the influencer marketing platform by Unbox Social and how you can use it to find the right set of Influencers for your brand. So, let’s dive right into it-
The Influencer Marketing Platform By Unbox Social
Our influencer marketing platform not only helps you find niche Influencer partners for your brand, but also allows you to manage and run effective Influencer campaigns.
Finding Niche Influencers
Our Influencer marketing platform makes it easier for you to find Influencers for your campaigns. This Influencer marketing platform provides you with a whole list of Influencers for your brand.
Influencer marketing campaigns tend to involve investments in terms of time, money and efforts. As such, it is important that you get the right set of Influencers on board. Our platform helps you with just that.
You can create and curate lists of Influencers according to your requirements. To get started, you can select the locations and categories of Influencers you are on a lookout for. So, for instance, if you want to find Influencers for your new apparel collection, you can add ‘fashion’ as the category. Further, you can select the location-specific filters.
Unbox Social’s Influencer marketing platform also helps you make an informed decision about your Influencer collaborations. This platform also provides you with insights about every Influencer.
Selecting an Influencer on the basis of their following alone, is not a good idea. You also need to know how impactful is their content. Will bringing them on-board help you generate social media engagement around your brand?
Our platform lets you in on the engagement rate as well as the average interactions for every Influencer. Selecting Influencers with high engagement rates will help you leverage their skils and generate engaging campaigns.
To take it a step further, you can also use the ‘brand check’ feature to find Influencers who have worked with brands similar to yours. For your apparel brand, you can look for experienced Influencers who may have worked with similar brands. Here’s a snapshot of the Influencers’ list-
Apart from helping you search for the right group of Influencers, this platform also helps you in managing and monitoring your Influencer campaigns.
Run And Manage Influencer Marketing Campaigns
A good marketing campaign calls for full clarity on campaign deliverables and strategies. This helps you run and manage influencer campaigns with ease.
Create clear and well-detailed campaign briefs. Sending out detailed Influencer campaign briefs can help you go along way in clearly establishing what you want your Influencer partners to achieve.
This easy-to-use proprietary tool lets you share important campaign details with your Influencer partners. This includes the platforms that you want them to target, specific hashtags that you want them to cover, and the relevant time periods for which you want them to carry out the campaign.
With detailed campaign briefs, you can bring in optimal efficiency in your campaigns.
Meanwhile, you can also use this feature to constantly keep an eye on campaign progress.
Here’s how a campaign brief looks like-
Monitor Influencer Campaigns
Just as in any other marketing campaigns, it is important to conduct a full assessment of your Influencer marketing campaigns. Knowing how your Influencer marketing campaigns are doing, is important to ensure maximum efficiency.
All the time, money and efforts that you invest into your Influencer marketing campaigns demand returns. By evaluating your Influencer marketing campaigns, you can identify all the gaps in your campaigns and fix them accordingly.
With the Influencer Reports you can pull out detailed analyses of your campaigns. Know how your Influencer partners are performing, capture audience reactions and responses to social campaigns and measure relevant KPIs.
Winding It Up
Influencer marketing is one of the core tactics that brands are following, in order to gain traction on social platforms. With our influencer marketing platform, you can find Influencers that align with your brand and run fruitful Influencer marketing campaigns.
Using the our influencer marketing platform, you can-
- Find the right Influencers to collaborate with
- Run and manage effective and fruitful Influencer marketing campaigns
- Monitor Influencer campaign growth with Influencer reports