Managing brand profiles on social media platforms requires planning and focus. All social media platforms are competitive and the audience is quick to ignore your posts if they are not timed well and are irrelevant. Social media post scheduling is all about streamlining your social media posts on different platforms. Though marketers often argue that posts for social media are best curated as and when needed, this process sometimes backfires too.
When marketers create social media posts in a hurry just for the sake of posting, it is being done without proper research and planning and this impacts the overall performance of the content. This can be easily avoided with proper scheduling of social media posts. Having a social media scheduler in place can help you organize your campaigns and that helps your brand remain consistent on social media.
Social media scheduling tools like Unbox Social can help you with social media posting and scheduling. The tool provides you with several other features that can help you with social media marketing.
While there are many benefits of social media post scheduling, it is important to look at the process of how to schedule social media posts effectively.
In this blog, we will look at the steps of social media post scheduling and a list of tools that can help you carry out the task.
Social media posts need to be trend-based and have to be relevant. This is easier said than done! Marketers often miss out on engaging with their followers because they are thinking about what to post next. This hampers their posting schedule and ideation process too. To avoid these hassles, it is best to opt for social media scheduling.
Steps to Carry Out Social Media Post Scheduling Effectively
Step 1- Understand the social media platforms thoroughly
Every social media platform has distinct features and unique audience behavior. Likewise, every social media platform follows a certain algorithm that impacts your content performance. Before you start scheduling a social media post, it is important to study the algorithm of that particular social media platform. This will help you schedule and create your posts effectively.
Step 2- Know your target audience
The posts are created for the audience on social media and therefore, knowing what they are interested in is crucial. Before you schedule social media posts, analyze your audience with the help of social media analytics tools like Unbox Social. The tool will give you insights into audience demographics, audience interests, and top-performing posts. This data will help you get the most out of your social media strategies.
Step 3- Keep your social media marketing strategy ready
Having a social media strategy in place is important to create social media posts. Frame your strategy well in advance so that you can create posts that help you meet the goals and objectives. The strategy will further help you decide the posting frequency and KPIs which will impact your social media posting schedule.
Step 4- Conduct competition tracking and know what your audience wants
Competition tracking is important for creating a successful social media marketing campaign. Keep a track of what your industry competitors are posting on social media with the help of competition tracking tools. This will also tell you a lot about audience sentiment towards particular content formats. Having these insights will make post creation easier.
Step 5- Keep a check on the important days wherein you need to post
Before you start creating a social media posting schedule make sure you keep in mind the most important dates wherein you have to post without fail. This will give you clarity on the social media posting schedule. Once you know the important events for the month, you can then decide the frequency of posting.
Step 6- Choose the right social media scheduling tool
The last step to starting with social media post scheduling is to choose from the many social media posting tools. There are several scheduling tools for social media but it is important to choose the right one that suits your requirements. Check the features the tool is offering, its pricing, and other factors before selecting the tool.
These six steps will help you with social media post scheduling. Now, let’s look at a few tools that can streamline your social media scheduling and posting.
5 Best Social Media Scheduling Tools
1. Unbox Social
The Unbox Social has a specifically designed feature for social media scheduling and posting. The tool has an easy-to-use dashboard and also provides you with post editing options to help you create effective posts. This social media post scheduler also provides a detailed calendar that will help you with social media posting and scheduling.
Additionally, the Unbox Social tool also helps with competition tracking, social media analytics, and influencer marketing. Trust us, it is one of the best social media scheduling tools to opt for!
2. Falcon
Falcon is a social media post scheduler that helps you with content management. The tool has features such as content report building, social media scheduling, social media posting, and so on. The tool also offers content measurement and analysis features.
3. Loomly
Loomly helps with content management for marketing teams. The social media post scheduling tool has features related to post overview, content calendar building, custom post ideation, and lots more.
4. NapoleanCat
NapoleanCat is one of the many social media publishing tools that helps you organize and schedule your posts. The tool supports Facebook, Instagram, Twitter, LinkedIn, and Google My Business.
5. SocialOomph
SocialOomph helps improve your brand’s productivity with its social media scheduling tools. The tool has post queues, bulk uploading, self-destructing post feature, and scheduling features.
Choosing from so many social media post scheduling tools in the market is difficult. In our opinion, the best social media scheduler must also take care of your other social media marketing woes like analytics, competition tracking, and influencer management. The Unbox Social tool helps you with all of the mentioned tasks. The tool is all you need to streamline your social media marketing campaigns. The tool is built for marketers who want to save time in planning and executing their campaigns on social media. Unbox Social’s social media scheduling and publishing features are available for Facebook, Instagram, and Twitter. However, its other features can be used for YouTube too! Opt for the free trial of the tool now to get the most out of your social media marketing campaigns.
