The key to truly making the most of social media, is to monitor what is being said about you, your products or services and even your competitors and the market as a whole.
One way to monitor your social media performance is by calculating your reach.
But how exactly can you define your social media reach?
Your social media reach refers to the total number of unique accounts that viewed your content or visited your page. To put it simply, social media reach refers to the total number of people who saw your content or visited your profile.
Measuring Your Social Media Performance
Keeping a track of your social media reach and impressions is crucial in order to get to know your audience and to improve your marketing strategy.
Once you have all the right data in your hands, you can set out to analyze and build your marketing strategy around it.
Okay, great! But how does it mean to measure your social media performance?
Social media performance is to measure the impact of your marketing activities on social media platforms.
Keeping that in mind, here are some things that you need to track and enhance when it comes to your social reach:
- Brand hashtags
- Feedback forums and blogs
- Your social media profiles and posts
- Your competitor’s social media reach
Generating social media reach is important for provoking engagement amongst your audience. The more people you reach, the more people will engage with your brand. In order to generate more reach, traction and brand engagement, you should be able to track your social media reach.
So, how do you track your social media reach?
Does trying to keep a tab on every single comment, tweet or conversation concerning your brand sound like tedious work? It absolutely is, but you need not get overwhelmed!
There is an assortment of tools that can help you create an optimum social media marketing strategy. From creating content to scheduling the posting of that content and monitoring the response, tools are there to cater to various aspects of your social media.
There are some that even let you track specific keywords or monitor your competitor’s social outreach – all from the same dashboard.
It’s a good idea to give these tools a try for social reach measurement so that you can find the ones that suit your needs the best.
We have saved you some research by making a list of social media tools that we believe are worth your consideration. If you want to know how to get your content noticed through social media and how to increase your social reach, any combinations of these tools can help you.
In this blog, we have categorized different social media tools that will help you along the different aspects of your social media strategy.
Here is the list of the Best Social Media Tools in 2020
1. Unbox Social
Here’s a quick fact: generating social media organic reach is not an easy feat. In order to increase your social media reach, you need to track it. Understand the patterns and find out what’s working for your brand and what isn’t. With the help of this tool, you can measure the reach for your brand along with other important social media KPIs.
Tracking your own brand and product mentions is not enough if you want to know how to increase your social reach. You need to know how well your posts are faring, how well your competitors are doing and everything in between.
Not to toot our own horn, but our social media analytics feature is pretty great if you want to have real-time insights into your social media accounts. Unbox Social provides you with all the right information such as follower demographics, engagement rates, reach and impressions of your posts (and even your Instagram and Facebook stories).
From a single dashboard, you can also track your campaigns and measure your social reach against that of your competitor’s performance.
You can even compare hashtag performance to see how well your brand hashtags are being received by your target audiences. Such comprehensive data can help you create better strategies for your content marketing campaigns.
The Takeaway: Detailed insights into social media posts, the ability to manage and track social reach through campaigns, facilitate influencer marketing, competitive analysis, ability to track hashtag performance.
2. Optin Monster
OptinMonster is a great tool to get your website visitors to engage through visually appealing lightboxes, landing pages, and pop-ups that help capture leads. The best part about this tool is the chatbot integrations that it offers. From helping you improve engagement amongst customers to expanding your brand reach, the chatbot element by Optin Monster backs up your social media efforts.
With the chatbot integration, you can reach users through the Facebook messenger. Now, you can use the messenger marketing efforts for content delivery, lead generation, and also to get customer feedback.
The Takeaway: Connect with your audience, bring leads and build strong relationships with your customers through the chatbot elementby Optin Monster.
Looking for leads on Twitter? In that case, we recommend you to try Tweepi!
With a huge user-base on Twitter, it becomes impossible to identify leads. Even if you have a strong content marketing plan for your Twitter handle unless you target it at the right set of users, your efforts are in vain. Tweepi helps you spot users relevant to your brand.
Get started by setting up Tweepi with hashtags and users relevant to your brand. Tweepi will then help you identify the best tweets and users you can engage with.
The Takeaway: Identify relevant Twitter users, along with their interests, name, company name, geographical location, and so on. Cancel out the noise by eliminating undesirable users- spammers, egg profiles, etc.
Audiense helps you identify opportunities by looking at audience segments that will matter to your brand. The tool powers up your social media marketing efforts with powerful insights.
Audiense Connect is great for Twitter marketing. You can create chatbots to quickly engage with customers and users through direct messages. Customize interactions through conversation trees and use community analysis and management to actively engage with your Twitter audience.
The Takeaway: Identify opportunities and power up your marketing efforts by using and accessing relevant audience insights.
TweetReach is a great social reach tool if you want to monitor how far your tweets travel. TweetReach measures the actual impact of your social media interactions.
You can also learn who your most influential followers are. Which can in turn help you know whom to aim your content at.
TweetReach also allows you to track relevant topics through hashtags and keywords.
TweetReach to track tweets
The Takeaway: Actual impact of your tweets, real-time updates on relevant topics, measure the effectiveness of campaigns
Since we have already covered a Twitter specific tool, let’s look into one that specialises in Pinterest and Instagram – the two popular visual social media platforms. Tailwind is one of the most popular Pinterest and Instagram analytics tool.
With Tailwind, you can not only schedule and manage your feeds, but you can also get detailed analytic reports. Tailwind also allows you to monitor your content and your competitors.
Tailwind for Instagram and Pinterest analytics
The Takeaway: In-depth analytics, monitor your accounts, track hashtags, manage feed
Finding your target audience becomes super simple with Socedo. This social media tool is great for spotting social media users who fit your buyer persona. So, now you can directly target your content at users who are more likely to engage with your brand.
With Socedo, you can target your marketing activities at audience segments based on job titles, interests, and location. Once you have set your customer persona in place, you can generate more organic traffic to your website. In the process, you can also expand your marketing database. Further, you can use the audience insights to identify the influencers, events, and topics that your audience is interested in.
The Takeaway: Identify your audience based on the buyer persona that you create. Drive more organic traffic, and use audience insights to frame your social media marketing campaigns.
8. Buzz Sumo
Use BuzzSumo to identify patterns and create content that will work for your audience. BuzzSumo is a great tool for carrying out social media content research and ideation. Based on these insights, you can come up with a range of ideas for your content strategy.
Content Discovery by BuzzSumo lets you track real-time views of viral trends for any topic, location, or domain. You can predict viral content, use geographic filters, create and share customized feeds on relevant topics. With Content Research, BuzzSumo lets you find popular content relevant to your niche on social media and the web.
The Takeaway: Discover viral content relevant to your niche and use the insights to plan out your content marketing strategy.
ZeroFOX helps protect your social media properties. While it is important to populate your social media handles with top-notch content, it is equally important to keep security threats and hackers at bay.
With ZeroFOX, you can protect all your social media handles against hackers and security threats. Hackers taking over your social media handles can lead to major PR crises. ZeroFOX ensures that your social media handles are free from not only hackers but also from offensive content and impersonation profiles. It also protects your brand from phishing attacks, brand hijacking, data thefts, and so on.
The Takeaway: Safeguard your social media handles against takeovers by hackers and security risks.
Use Canva to generate content that catches your audience’s attention. This is a design tool that every marketer must include their arsenal of social media tools.
Canva allows you to create designer-quality content without having to rely on any graphic designers. With the features and templates that Canva offers, you can easily create content that will stand out. There is a whole range of ready-to-use social media templates that you can explore on Canva.
Whether you want to create a YouTube thumbnail or an Instagram post, Canva will have you covered. Besides social media templates, Canva also comes with a whole range of elements including icons, graphics, images, texts, frames and more. With Canva, you can play around with your creativity and build attractive social media content.
The Takeaway: Attract audience attention with top-notch visuals. Explore a range of ready-made social media templates, graphics, icons, and features on Canva to build eye-catching content.
Video content can draw a lot of engagement for your brand. Invest in this video-maker cum editor to create powerful video content for your social media properties.
The drag-and-drop video maker by Animoto allows you to create your videos in a matter of just a few minutes. That too, without having any prior video-making experience.
All you have to do is add your videos, pictures, and clips using the simple drag and drop feature. Power it up with fonts, colors, music, and other elements. Once your video is ready to go, share it on your social media handles.
The Takeaway: Create viral video content with Animoto. Use the simple drag and drop interface to build your videos, explore templates, and share across social media platforms.
IFTTT is a great tool for combining actions between different tools. The IFTTT acronym stands for ‘If this, then that’. Using IFTTT, you can connect various tools and devices using the if this, then that statements.
Want to send an Instagram post update every time you Tweet? You can set an IFTTT instruction to allow this action to take place. This tool can help you carry out a lot of important social media actions productively. The automation helps you save time for more important and productive tasks such as content creation and planning.
The Takeaway: Connect various tools with IFTTT instructions to save time for more important tasks and activities.
Everypost is a social media publishing tool. It allows you to curate content from different sources, customize it, and schedule it to be posted.
Right from content curation to scheduled publishing, Everypost is a great social media productivity tool. You can pull out content from various platforms including YouTube, Instagram, RSS feeds and so on. You can then repurpose the content according to the platform you are putting out on. Finally, set a schedule for which you want the content to get posted. It’s that simple.
The Takeaway: Curate, customize and schedule the publishing of your content easily with Everypost
Feedly is your go-to news discovery tool. Your brand does not exist in isolation from the top trends and events in the industry. Viral trends and updates also shape the way you put out content on your social media handles.
With Feedly, you get instant access to the best topics and trends that matter to your brand. You can collect and curate content from your trusted sources into a single feed. Use this information and insights to create content that will have an impact on your target audience.
The Takeaway: Stay on top of the latest trends and updates in your industry using Feedly.
Social Media Tools Summary
While all the tools for social media strategy mentioned above are great in their own ways, they all serve different needs.
Which is why you have to test them to figure out the best fit for your business.
Here is a quick summary of the tools that you can use to build your social media strategy:
- Unbox Social for social media analytics and how to improve your social media performance.
- OptinMonster for generating leads and building an effective customer service on social media through the chatbot element.
- Tweepi for identifying leads on Twitter.
- Audiense for your Twitter marketing strategy.
- TweetReach to measure the impact of your tweets.
- Tailwind to measure your Pinterest analytics.
- Socedo for identifying target audiences based on your buyer personas.
- BuzzSumo for easy content discovery and content research.
- ZeroFOX to keep social media account hackers and security threats at bay.
- Canva for creating attractive visual content.
- Animoto to create viral video content.
- IFTTT to connect various tools and applications for more productive social media operations.
- Everypost to curate, customize and publish content effectively on social media.
- Feedly to curate content from different reliable sources in a single feed.
Social media reach highly depends on the content you post. Hence, it is necessary to focus on your content strategy to get the desired numbers.
Here are a few effective tips to improve your brand’s social media reach.
1. Check the best time to post
Timing is everything on social media. Social media analytics tools can tell you the best time to post your content to gain maximum reach. This is the time when most of your audience is active on the platform! Make sure you check this before you click on POST!
2. Focus on quality content
Posting regularly on your brand page will definitely get you noticed but to get the right social media reach your content has to be relevant. This can also benefit the engagement rate. Schedule your posts in advance and prepare a content calendar. See what is trending on social media and curate content on the same.
See to it that your posts are high on quality and have something for the audience.
3. Don’t underestimate the power of interacting with your audience
Engaging with the audience is crucial for brands on social media. Reply to their comments, complaints, and compliments. This will not only impact your brand presence but also your social media reach statistics. This majorly influences the engagement rate.
4. Keep a check on the content type that works in your niche
Brands must be aware of what works in their industry. For most social media platforms video content works the best but maybe in your niche images generate better results. This can highly impact your brand’s social media reach. So before you go on curating content for your brand keep a check on the content type that garners attention.
The best way to save efforts and resources is to check what your industry competitors are doing!
5. Create opportunities on other platforms
Instead of focusing on only one social media platform make sure your brand has a presence on multiple platforms. This way you can target the audience on other platforms too. Moreover, exploring different social media platforms lets you experiment with content too.
Want to know the Best Tools for each platform?
Just click the links below!
- Best Twitter Analytics Tools
- Best Instagram Analytics Tools
- Best Facebook Analytics Tools
- Best YouTube Analytics Tools
- Best Influencer Marketing Platforms