If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage your content and campaigns. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results.
The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social media efforts using these tools and get results.
A lot needs to be done for making a good social media strategy. You should have top quality content, which includes your photos, videos, copies etc. With the growing presence of brands on social media, it is important for you to stay on top of the social media trends and updates in the industry. This also means that you need to keep track of your competitors’ activities across platforms.
Content management across different platforms can also turn out to be an overwhelming task. You need to create an inventory of posts, allocate a time and date to post the content and decide the platform on which you want to post. You have to then manually post content on the desired platforms. Not only that, once you have posted content on social media, you also need to monitor it. Tracking your social media activity is one of the most crucial activities you need to look after, as a part of your social media strategy.
The good thing is that there are tools to help you deal with each of these aspects. Employing these tools to manage your social media will save you the time and efforts to focus on other business problems. Because each of these tools brings expertise on the different aspects of social media, each penny spent on these is worth it.
Let’s look at the different social media tools to boost productivity that you can employ across platforms.
Unbox Social for Social Media Analytics and Reporting
Unbox Social is a social media analytics tool to watch out for. With this tool, you can monitor your performance on YouTube, Instagram and Facebook. Unbox Social allows you to monitor and track all your important metrics. Track your overall engagement and reach,as well as post-wise engagement and outreach. Monitor platform specific metrics using tool and track them along different time periods. Measure your metrics on a weekly, fortnightly or monthly basis. You can also set a customized time period within which you measure your performance for a given period.
Track audience demographics using this tool. Track audiences by their age, gender, location and language. This tool also informs you when your audience is most active across platforms.
You can also track your competitors using this tool. The tool lets you stay ahead of your competition by offering effective benchmarking and a full analysis of all your social media activity. You can use the social listening tool to effectively measure the overall sentiment around your brand.
Dlvr.it for scheduling and posting
Dlvr.it is your go-to tool for content delivery management. The tool offers a bulk social media scheduler with which you can import content from your chosen platforms – Facebook, Twitter, articles, and blogs. After queueing up on the content of weeks, you can customize it. Add hashtags, category tags, links and more to tailor every piece according to each of the platforms. You can then set the date and time for the content to be posted.
With Dlvr.it, you can save up on your time. With Everqueue offered by Dlvr.it, you can effortlessly stock up loads of content and then put them on the queue. This tool allows you to simplify and streamline your social media content delivery. With dlvr.it, you can work on more important aspects of your social media activity such as boosting your engagement and outreach. This is one of the best social media tools to save time.
Canva For Photos
Canva is a great tool for enhancing your visual content for social media. It comes with graphics and photo editing features. This tool for visual content offers templates for different kinds of social media content. Create YouTube thumbnails, Instagram posts, social media announcements and much more using this tool.Explore the never-ending stock of prints, templates, frames and vectors to create eye catching content.
Their photo editing tool allows you to straighten photos, crop them and enhance them using transparency and blurring tools. Use vignettes, design grids, and add stickers, badges and icons to your photos. With Canva, you can take your visual content to the next level.
Adobe Spark Video For Video Stories
If you are using Instagram to market your brand, you must know how Instagram stories have taken over as one of the most popular content types on the platform. A lot can be done with this feature and the in built tools for enhancing your stories. But, if you want to take your Instagram stories to the next level, especially video stories, use Spark Videos by Adobe Spark.
With Spark for Videos, you can combine video clips, photos and icons to create great videos. A feature offered by Spark for Video allows you to add sounds as well. You can choose from a range of soundtracks, add personal music or even put in your own voice into the videos using this tool. Add transitions and motions, and put visual styles and themes that match with your story.
To create great content on social stories, use Spark for Videos and generate engagement.
Easel.ly For Infographics
The best way to share information is by combining graphics, charts and facts together using infographics. This type of content is fun, engaging and informative. It helps you draw audience attention while creating more awareness about your brand. Use Easel.ly to generate engaging infographics on your social media.
Easel.ly comes with a variety of templates to choose from and that too without any watermarks or branding. You can pick from a variety of icons, charts, illustrations and images from their library to match it to your brand. You can then download or even export your infographics in your chosen format. You can also share it with your team members to edit it in Easel.ly.
Nimble For Customer and Prospect Management
Nimble is the perfect tool for building and maintaining relationships with your customers. With this tool, you can automatically build your contacts. Get social media profile information and verified contact data of prospects and generate lists of your target audience. You can capture all the history and relationship insights about your prospects using this tool.
Nimble also allows you to view and manage your calendar appointments, tasks, action items, social signals and sales pipelines. Nimble is a great tool for team management and task delegations as well.
This one of the most efficient social media tools for marketing.
CoSchedule For Integrated Social Media Marketing
The best part about using CoSchedule is that it allows you to make the most of your presence on multiple platforms. It helps streamline your efforts by offering a social media integration tool.
With CoSchedule, you can focus on pushing out quality content without having to worry about juggling from one platform to another. Use CoSchedule for integrating your Facebook, Twitter, Instagram, Pinterest, LinkedIn marketing campaigns through a single dashboard.
You can also use their scheduling calendar to make for a more organized marketing plan for your campaigns.
The Influencer Suite By Unbox Social For Influencer Marketing
If you want to find Influencers to collaborate with, use the Influencer marketing platform offered by Unbox Social. The Influencer Suite allows you to discover Influencers from across niches and platforms. You also get access to insights about Influencers such as their engagement rates, and interactions using this tool. Apart from that, the Influencer Suite also lets you build and send campaign briefs to Influencers.
At the same time, you can also constantly monitor Influencer campaign progress and generate reports with details about the performance.
A fool proof social media strategy calls for paying attention to all the aspects across different platforms. With so many social media tools at your disposal, you can enhance your social media activity across platforms. Different social media tools cater to different aspects of your social media activity. Here are some of the top tools to watch out for:
- Unbox Social for tracking important social media metrics across platforms
- Dlvr.it for scheduling of content delivery management using the easy content queueing feature
- Canva for enhancing photo and visual content
- Spark for Video by Adobe for enhancing video stories
- Easel.ly for generating infographics
- Nimble for managing your customers and prospects as well as streamlined team management
- CoSchedule for streamlined social media marketing integration
- The Influencer Suite by Unbox Social for end-to-end Influencer campaign management