Starting out a new business? Want to build awareness about your brand? In the nascent stages of building your startup, more than anything else, you need to focus on enhancing brand awareness. Social media offers just the perfect platform to showcase your brand and build awareness.
As a startup, you have these cost effective social media platforms where you can gain access to a huge audience and leverage a huge range of features. Then there are the latest tools to support your social media goals and objectives. With these platforms and tools, you can easily frame a winning marketing strategy for your startup.
To help you market your startup effectively, we have compiled a set of tips to enhance brand awareness and to fulfill your marketing goals. For a startup, it can be a little difficult to start from scratch and slowly build a social media presence, but with these tips your job becomes much more simple.
1. Identify Your Target Audience
Even before jumping into what you can do to build your presence on social media, you need to identify your target audience. To which segment (s) of the audience are you catering? Is it the teenagers? Or, is it more of the 20-somethings that your audience comprise of? Are you a B2B brand or a B2C brand?
Answer these questions to gain more clarity and build a social media strategy that will help you fulfill your goals. These answers will not only help you select the ideal social media platform to market your brand on, but also direct your targeting strategy on these platforms.
Get a clear idea about your target audience for the best possible results.
2. Pick Social Media Marketing Platforms Ideal For Your Brand
Once you have gained clarity about your target audience, you can make a decision on the right social media platforms to market your brand on. For instance, if you are a B2B brand, it is best to focus on platforms like LinkedIn and Facebook more than other platforms. On the other hand, if you cater directly to consumers, you need to look at platforms like Instagram, Facebook, Twitter and YouTube.
Apart from this, it also depends on the kind of content that you are focusing on. If you are looking more at photo and short-video type content, for instance, Instagram may be a good option to work on your social media marketing efforts.
Depending on your business goals, content capabilities and target audience, you can pick the right social media platform to market your brand on.
3. Create Valuable Content
Irrespective of the social media platform you are using, the rule of thumb remains the same- Content is king. One of the top social media tips for startups is to ace your content strategy and create content that adds value to your audience.
Since you are just starting out as a brand, it is equally important to establish a voice for your brand, which can be done through your content. Here are a few social media tips for startups’ branding :
- Add your brand or business logo to your profile
- Follow a brand colour palette for your social media feed
- Follow a consistent style or tone of language that goes with your brand
With the help of these tips, you can set a tone and voice for your brand.
While inculcating your brand voice, you also need to put out content for your audience that is informative and brings value to them. Use video tutorials and how-to videos to slowly establish your brand’s position as a knowledge source. You can also look at holding Q&A sessions with subject matter experts on your team.
These are just some of the examples of ways by which you can create content that aids the audience with appropriate knowledge.
4. Keep A Watch On Latest Trends
As a brand on social media, it is very important to stay on top of all the trends in your industry as well as in the social media industry. You also need to keep track of the latest news and facts and inculcate these aspects into your social media content.
Augmented reality is expected to take over the social media industry, amongst various other predicted social media trends trends for 2019. If it can be inculcated into your social media strategy, you should probably start working on it, now.
Capitalise on latest industry trends and other topics to create content for your social media platforms. This will also help you enhance your position as an expert in your field.
5. Find The Best Time To Post Content
Another one of the top social media tips to remember is to post your content when audience activity is at peak. After all, what is the point of posting content when the audience is not even active?
If you are putting in so much effort, time and money into creating good quality content but your audience does not even view it, then you are at a loss. Take note of the days and time points during the day when your audience is most active. Post your content based on this expected peak activity on platforms. This will allow for more reach and more engagement with your brand.
Find out the right time to post on each of the social media platforms you are using and build a content scheduling strategy accordingly. (Click here to know the best time to post your content on different social media platforms)
6. Actively Engage With Your Audience
Gear your social media strategy to ensure maximum engagement for your brand. Engagement is a measure of how your audience interacts with your brand. All the likes, shares, comments, brand mentions, and reactions that your content receives are different forms of engagement.
Engaging with your audience is essential for your brand to build a connection with your audience. For this, you need to actively respond to all the compliments, feedback, queries and even complaints on social media. To encourage engagement, you should post content that prompts the audience to interact with your brand.
To enhance more engagement, join groups or create groups, where you can actively interact with your target audience. Build a community around your brand and constantly engage with your community to develop a better connection with your audience. This will help in building brand loyalty and lead to better conversion rates.
7. Create Paid Content And Test It Out
Another one of the social media tips for startups is to invest in social media Ads. With the ever changing social media algorithms, relying on organic reach alone, will not be sufficient. You need to create paid content to ensure maximum targeting.
You can use different formats to generate top-notch Ad creatives for your brand and push it out on social media. Depending upon the goal of your social media activity, you can inculcate calls to action in Ads that direct your audience to take the desired action.
Use split testing to ensure maximum efficiency in Ad campaigns. Test different Ads simultaneously to determine how the different Ads are faring on the platforms.
8. Use Social Media To Cater To Your Customers
The social media inbox has evolved over the years to become more than an inbox. In fact, today, many brands are using social media to offer customer services as well.
Social media has become a platform where customers can easily approach brands for complaints and queries.Quick, simplified and streamlined customer service can be made possible using social media. Employ chatbots to answer basic queries like the status of an order and so on.
By offering quick solutions to customers, you can offer a satisfying experience to them. This will help you establish a stronger connection with your audience and also enhance brand loyalty.
9. Bring Social Media Influencers On Board
Another one of the top social media tips for startups is to invest in Influencer marketing. Collaborating with social media Influencers can work wonders for your brand. Find an Influencer from a niche that aligns with your brand. Partner with them to leverage their huge followings on social media as well as their strong content creation skills.
This will help you enhance your social media presence and increase brand engagement. Influencer marketing can in fact, make for a great start for your brand on social media.
10. Track Your Social Media Performance
A good social media strategy calls for constant evaluation and analysis of your performance. You need to know if your social media efforts are helping you achieve your social media goals or not.
You can go for a social media analytics tool such as Unbox Social to monitor and track your performance across platforms. Pull out important insights about your performance, including engagement, reach, post-wise analytics and more, using this tool. You can also uncover valuable information about your audience with the help of this tool. What is the geographical location, age and gender composition of your target audience? Use this tool to identify all the important information on all these aspects.
Shape your social media strategies using the intelligence and insights offered with the help of this tool.
If you are just starting out and want to build awareness for your brand, social media is the perfect platform for this. It is cost effective and comes with a whole range of features to enhance your brand’s awareness. Here are some of the social media tips for startups :
- Identify the audience segments your brand caters to
- Choose the social media platforms ideal for marketing your brand
- Create content that establishes your brand voice and also adds to the value of the audience
- Stay on top of all the latest trends in the social media industry as well as in your industry
- Post content when most of your audience is active, for best results
- Actively engage with your audience
- Create paid campaigns and test them out for most efficiency
- Use social media for customer service
- Collaborate with social media Influencers for enhanced brand awareness
- Track your performance across platforms and uncover important information and insights