Keeping a track of your brand’s social media presence is not a cakewalk. The numerous features offered by social media simply suggests that you also need to track multiple metrics and this is where the challenge is. Monitoring your brand page is not just acquiring heaps of social media data. It also involves analysing those social media insights closely. Social media analytics and social media reporting go hand in hand because one is not possible without the other.
Brands nowadays have a presence on multiple platforms and this is why relying on social media reporting tools is a must. Creating reports is complicated than before because social media reports are now heavily detailed with every aspect covered.
While some brand managers are particular about creating social media reports they fail to implement its findings into their strategies. Reports must be descriptive enough so that brand managers know what needs to be improved. Simply putting numbers in the reports is no longer the way to go. Reports can show you a lot more than how your content is performing. It can highlight the patterns of your brand presence, audience behaviour towards a brand, and lots more.
There are several social media monitoring and reporting tools available in the market, but make sure you choose wisely. In this blog, we will help you with the list of the 8 best social media reporting tools that are useful for all brands and businesses out there.
8 Best Social Media Reporting Tools You Must Know
1. Unbox Social
The Unbox Social tool is the most reliable social media reporting tool. With useful features like social media analytics and competition tracking, the platform is apt for all businesses and brands. With Unbox Social, you can get detailed reports of your brand’s social media performance. The reports from this tool are detailed and easy to comprehend. The best part is you can export the reports in different formats which makes it convenient for all.
Socialbakers is a social media management and reporting tool. The platform helps you with social media analytics too and provides detailed insights with its reporting feature. Apart from reporting, Socialbakers has several other features too like social listening, content strategy, influencer marketing, etc.
Kontentino is a social media reporting tool that helps you with social media data and insights. The platform also helps you keep a watch on your social media budget. Benchmark your brand’s social media performance by analysing key metrics. Kontentino’s reporting feature is termed efficient and easy to comprehend.
Socialinsider offers multiple features related to analytics and reporting. The features of the tool include campaign reporting, social media reporting, social media competitive analysis, and multi-channel measurement. The tool allows you to create reports that are presentation-ready!
Improvado is a social media reporting tool that allows you to monitor different social media platforms. The platform tracks real-time data and gives an accurate analysis of how your brand is performing. Moreover, it allows you to fetch data from various sources and integrate it into the reports!
Meltwater is a media monitoring and reporting platform that offers multiple features to help you gauge your brand’s strengths and weaknesses on social media platforms. Along with the stated, Meltwater also has a dedicated solution for custom reporting. The custom reports are a blend of quantitative and qualitative data which can be helpful in measuring the performance of the brand.
Whatagraph helps you with performance monitoring and reporting. The tool helps you track your brand’s social media presence on different channels. The reports from Whatagraph are fueled with deep insights that can help you detect flaws in your brand marketing strategies. Moreover, the tool also has an automated report delivering feature.
Tailwind is a tool dedicated to Pinterest and Instagram. The platform allows you to create content, schedule posts, and conduct social media analysis. Tailwind helps you with visual planning and also offers the feature of a hashtag finder.
The above-mentioned social media report tools will help you get data-driven and detailed reports for your brand’s social media presence. Here are a few more blogs to help you with social media reporting.