If you are a brand using multiple social media platforms for marketing, you must know how overwhelming it can get to manage social media. Since you are investing your time and efforts on social media, it is important that you get your desired results. There are different tools that you can use, to manage your social media and get the desired results.
The various social media tools out there can help you cater to the different aspects of your social media strategy. The idea is to make the most of your social media efforts using these tools and get results.
A lot needs to be done for making a good social media strategy. You should have top quality content, which includes your photos, videos, copies etc.With the growing presence of brands on social media, it is important for you to stay on top of the social media trends and updates in the industry. This also means that you need to keep track of your competitors’ activities across platforms.
Content management across different platforms can also turn out to be an overwhelming task. You need to create an inventory of posts, allocate a time and date to post the content and decide the platform on which you want to post. You have to then manually post content on the desired platforms. Not only that, once you have posted content on social media, you also need to monitor it. Tracking your social media activity is one of the most crucial activities you need to look after, as a part of your social media strategy.
The good thing is that there are tools to help you deal with each of these aspects. Employing these tools to manage your social media will save you the time and efforts to focus on other business problems. Because, each of these tools bring expertise on the different aspects of social media, each penny spent on these is worth it.
Let’s look at the different social media tools to boost productivity that you can employ across platforms.
Unbox Social for Social Media Analytics and Social Media Reporting
Unbox Social is a social media analytics and reporting tool to watch out for. With this tool, you can monitor your performance on YouTube, Instagram and Facebook. Unbox Social allows you to monitor and track all your important metrics. Track your overall engagement and reach, as well as post-wise engagement and outreach. Monitor platform specific metrics using tool and track them along different time periods. Measure your metrics on a weekly, fortnightly or monthly basis. You can also set a customised time period within which you measure your performance for a given period.
Track audience demographics using this tool. Track audiences by their age, gender, location and language. This tool also informs you when your audience is most active across platforms.
Uncover important insights by generating social media reports using this tool. The social media reporting tool allows you to create customised reports. Generate reports in xls, ppt and pdf formats. You can customise them by different time periods as well. Pull out reports in 4 simple steps or set scheduled social media reports.
Track competitors, industry trends and influencers using the industry feed feature with this tool.
Dlvr.it for scheduling and posting
Dlvr.it is your go to tool for content delivery management. The tool offers a bulk social media scheduler with which you can import content from your chosen platforms – Facebook, Twitter, articles, and blogs. After queueing up on content of weeks, you can customise them. Add hashtags, category tags, links and more to tailor them according to each of the platforms. You can then set the date and time for the content to be posted.
With Dlvr.it, you can save up on your time. With Everqueue offered by Dlvr.it, you can effortlessly stock up loads of content and then put them on queue. This tool allows you to simplify and streamline your social media content delivery. With dlvr.it, you save the time you could otherwise spend on more important aspects such as boosting your engagement and outreach. This is one of the best social media tools to save time.
Canva For Photos
Canva is a great tool for enhancing your visual content for social media. It comes with graphics and photo editing features. This tool for visual content offers templates for different kinds of social media content. Create YouTube thumbnails, Instagram posts, social media announcements and much more using this tool.Explore the never-ending stock of prints, templates, frames and vectors to create eye catching content.
Their photo editing tool allows you to straighten photos, crop them and enhance them using transparency and blurring tools. Use vignettes, design grids, and add stickers, badges and icons to your photos. With Canva, you can take your visual content to the next level.
Adobe Spark Video For Video Stories
The stories feature which was once only available on snapchat, is now a popular feature across social media platforms. If you are using Instagram, you must know how Instagram stories have taken over as one of the most popular content types on the platform. A lot can be done with this feature and the in built tools for enhancing your stories. But, if you want to take your Instagram stories to the next level, especially video stories, use Spark Videos by Adobe Spark.
With Spark for Videos, you can combine video clips, photos and icons to create great videos. A feature offered by Spark for Video allows you to add sounds as well. You can choose from a range of soundtracks, add personal music or even put in your own voice into the videos using this tool. Add transitions and motions, and put visual styles and themes that match with your story.
To create great content on social stories, use Spark for Videos and generate engagement.
Easel.ly For Infographics
The best way to share information is by combining graphics, charts and facts together using infographics. This type of content is fun, engaging and informative. It helps you draw audience attention while creating more awareness about your brand. Use Easel.ly to generate engaging infographics on your social media.
Easel.ly comes with a variety of templates to choose from and that too without any watermarks or branding. You can pick from a variety of icons, charts, illustrations and images from their library to match it to your brand. You can then download or even export your infographics in your chosen format. You can also share it with your team members to edit it in Easel.ly.
If you want to add infographics to your social media, use Easel.ly.
Nimble For Customer and Prospect Management
Nimble is the perfect tool for building and maintaining relationships with your customers. With this tool, you can automatically build your contacts. Get social media profile information and verified contact data of prospects and generate lists of your target audience. You can capture all the history and relationship insights about your prospects using this tool.
This tool also allows you to view and manage your calendar appointments, tasks, action items, social signals and sales pipelines. Nimble is a great tool for team management and task delegations as well.
This one of the most efficient social media tools for marketing.
BuzzSumo for Social Mentions
Keeping track of all the brand mentions is an essential part of a strong social media strategy. It is a good way to understand how your brand is being perceived. BuzzSumo offers a Brand Monitoring tool for monitoring all your social mentions. This tool alerts you of brand mentions, keyword mentions as well as link alerts.Create alerts for any keyword as well as your brand and get notified about articles, blogs etc. that mention these. You can also get alerts whenever someone adds a backlink to your website.
You have the option of getting alerts on competitor mentions as well. The comprehensive and personalised dashboard provides you with information about all your alerts. Easel.ly offers you the option of getting daily digests or real time email alerts.
CoSchedule For Integrated Social Media Marketing
The best part about using CoSchedule is that it allows you to make the most of your presence on multiple platforms. It helps streamline your efforts by offering a social media integration tool.
With CoSchedule, you can focus on pushing out quality content without having to worry about juggling from one platform to another. Use CoSchedule for integrating your Facebook, Twitter, Instagram, Pinterest, LinkedIn marketing campaigns through a single dashboard.
You can also use their scheduling calendar to make for a more organised marketing plan for your campaigns.
A fool proof social media strategy calls for paying attention to all the aspects across different platforms. With so many social media tools at your disposal, you can enhance your social media activity across platforms. Different social media tools cater to different aspects of your social media activity. Here are some of the top tools to watch out for:
- Unbox Social for tracking important social media metrics across platforms
- Dlvr.it for scheduling of content delivery management using the easy content queueing feature
- Canva for enhancing photo and visual content
- Spark for Video by Adobe for enhancing video stories
- Easel.ly for generating infographics
- Nimble for managing your customers and prospects as well as streamlined team management
- Buzzsumo for tracking all mentions about your brand across social media platforms and blogs as well as the web
- CoSchedule for streamlined social media marketing integration