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Social Media Marketing Trends & Predictions for 2022

Embracing new social media features was a challenge for marketers last year. The popularity of TikTok led to viral growth in video content but it also brought with it a dilemma of what the audience actually wants. Instagram came up with Reels to keep the audience engaged on the platform and similarly, Facebook also launched Watch Party and other video-oriented features. It is a well-established fact that social media is a prerequisite for all businesses. The post-pandemic phase has gradually arrived and 2022 is just around the corner. Right from the audience preferences to content features on different social media platforms, a lot has changed in the past few months. The social media marketing rules have changed for the better thanks to the audience that is now aware of what they want to consume. 

In this blog, we will tell you about the social media marketing trends and predictions for 2022. Until the last few years, the shift in social media marketing was broadly about new features, new content themes, and so on. However, with the shift in working patterns, lockdown, and work from home schedules, the audience behaviour on social media platforms has changed drastically. This simply implies that marketers need to gear up for 2022 beforehand. 

Let’s begin. 

8 Social Media Marketing Trends Marketers Must Keep In Mind For 2022

 1. Short videos will continue to stay popular

Even in the year 2022, brands can bank on short-form video formats. The popularity of Reels has led to this and this trend is likely to remain popular next year too. Videos with a short duration not only help convey the brand message promptly but also keep the audiences engaged. It is a well-established fact that users on social media have a limited attention span and this is why this content strategy is here to stay. To go viral with short-form videos, it is essential to curate valuable content. Be it information/entertainment, the videos you create must encourage the user to interact with your brand on the platform. Make sure you keep in line with the ongoing trends and create videos on the same. This can help increase brand engagement and reach on social media. 

 2. E-commerce will be an integral part of social media

Another outcome of the pandemic is the emergence of e-commerce shopping. Along with seeing eye-pleasing images of different products, users have developed a habit of shopping on social media platforms. The success of Instagram Checkout and Facebook Shops is proof that users want to avoid visiting different sites to buy one particular product and instead want to complete the buying process from one window. The graph of e-commerce on social media platforms is only going to go upwards in the upcoming year! 

 3. Content with a longer shelf-life will have dominance

Most brand marketers struggle to create viral content but it is important to note that social media platforms witness an overcrowd of content and what’s viral now may not trend a day later. This is why it is important to focus on content that has relevance for a longer period of time. Content that has a longer shelf-life like guides, how-to videos, infographics, etc. will work well with the social media audience. This is because social media is no longer just used for connecting with others but is used for information and learning too. Try and create content that relates to your audience needs and interests. Content that has high informational value also witnesses high shareability and engagement.

 4. Social listening is all set to become crucial

Until now social listening was just a part of the overall social media marketing plan. In the year 2022, social listening is going to be extremely crucial. The audience preferences changed drastically during the pandemic and this affected several brand campaigns. Social listening is all set to become crucial in the upcoming year because brands need data on how their brand is being mentioned and perceived. Social listening will help frame effective social media marketing campaigns that are result-oriented. Moreover, with the help of social listening, brands can also understand the needs of the users accurately. 

5. Brands will need to humanize content

Tried and tested social media content sure helps you gain the average numbers. But in order to stay relevant on social media, brands will need to humanize content. Initially, audiences were unaware of content curation but with time, they have become content creators themselves. This simply means users want more than just perfect images and videos. The content you put out must look genuine and must be able to generate some sentiment. Brands can no longer simply rely on edited content pieces! Create content pieces like behind the scenes, stories of your workforce, how you started the brand, and so on. Such content pieces not only help the user connect with your brand but also tell them about your brand image. 

 6. Social media platforms will be used for brand/product/service discovery 

Social media platforms were started as a means to connect with friends and acquaintances. The influx of brand marketing on these platforms has changed the way the audience uses these platforms. In the upcoming year, users will mostly use social media for discovering new brands, products, and services. Be it a new eatery or a clothing brand, social media will become all the more important to showcase your brand to the audience.

 7. Customers will turn into indirect influencers

Influencer marketing is here to stay but along with celebrated influencers and content curators, brands will now also have to take their followers and users seriously. Customers are all set to be the indirect influencers. Brands often post customer reviews to generate a positive brand image and gradually this will become a norm. Customers are no longer passive consumers of your content and products but can be quite influential in spreading the word about your brand. 

 8. Brand purpose is of utmost importance

Initially, users only focused on what the brand had to offer- How is the product/service useful to them? And so on. However, the changed audience psyche cares a lot about your brand purpose. Right from vegan-friendly brands to organic brands, every brand has started highlighting its values along with its offerings. This is going to be more important than ever. Make sure you convey your brand values and purpose in the most appropriate way to the audience on social media. 

Keep in mind these above-mentioned social media marketing trends for the year 2022. Here are a few more blogs to help you with social media marketing.

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