Content that resonates with your audience and brand alike is difficult to curate. Keeping your brand active on social media platforms is no less than a challenge. Social media platforms come with a variety of features that support different types of content. In order to use these features to the fullest, it is necessary to use social media marketing tools. There are several social media tools in the market and each one of them caters to the solutions related to social media marketing.
Right from content planning to scheduling the posts, these tools for social media marketing help with several tasks. The constant rise of features on social media has given rise to a pool of tools. Choosing the right social media marketing tool also requires effort. Brand managers often rely on tools simply because they seem useful without investigating them in detail. This can lead to a waste of resources. Having the right set of tools can make your social media journey smooth. To ease your worries and save time, we have created a list of social media marketing tools that are a must for every brand/business.
10 Best Social Media Marketing Tools
1. Unbox Social
The Unbox Social tool has three solutions namely influencer marketing, competition tracking, and social media analytics. The tool is apt for brands and businesses who want all the crucial features of social media marketing under one umbrella. The Unbox Social tool is easy to use and fits brands and businesses of all scales. The tool is well-equipped to serve all your marketing needs.
The influencer marketing feature of the tool allows you to find influencers, evaluate influencers, benchmark influencers, conduct influencer marketing, and generate reports. Unbox Social’s social media analytics solution is all you need to track your brand performance on different social media platforms. Lastly, the competition tracking solution is super helpful in getting you data related to your industry competitors.
ContentCal is a content marketing tool that allows you to manage your content marketing planning. The tool allows you to publish, engage, and analyse. The tool is apt for businesses looking out for a full-fledged tool that solely wants content marketing solutions. Other than the stated, ContentCal also offers features like ideation, communication management, and asset management. The ContentCal tool helps you frame and plan your content marketing strategy with ease!
Sendible is another social media marketing tool that helps you with content management. The social media tool helps you with content publishing, analysis, social listening, and lots more. The tool also has a post schedule feature that allows you to plan and schedule your social media posts with ease. With the help of Sendible, you will be able to make better content decisions.
Influential is an influencer marketing platform that allows you to frame influencer marketing campaigns. Analyse the audience on the platform, conduct brand safety analysis, and lots more. Brands can also get demographic information, behavioural data, and strategic insights.
Simply creating good content for social media is not enough. The content needs to be analysed and managers need to check post insights regularly. Oktopost is one of those social media marketing tools that allows you to conduct social analytics, social listening, and social engagement amongst other features.
Eclincher has a mix of features that help you with social media management and monitoring. The tool offers solutions like scheduling, social media campaign analysis, auto post, link shortener, analytics reporting, and lots more. The tool is apt for all kinds of businesses and helps you manage your social media activities systematically.
Falcon.io is a social media marketing platform that helps with social media management, content management, audience management, and customer engagement majorly. The tool is apt for brand marketers because it offers all the major social media solutions under one roof. Right from social media listening to content publishing, Falcon.io has it all.
Answer The Public is a tool dedicated to social media listening. The tool answers what the audience is searching for and gives you data for the same. With the help of the tool, you can get a lot of content ideas too. Brand managers struggling to understand the audience psyche can go for this tool because it tells you what the audience is interested in. The in-depth data analysis also saves time and resources and protects you from baseless experimenting.
DrumUp is a social media tool that has features related to social media management and content creation. The tool helps you with social media marketing by offering you services for post scheduling, giving you content suggestions, audience data, and so on. Moreover, DrumUp also helps you streamline your social media taste by giving you a dashboard that enables you to work with several social media accounts in one go.
SmarterQueue is a social media management tool used for marketing. The tool gives you a helping hand for social media tasks like analysing, content scheduling, content curation, and lots more. Apart from the managerial tasks, SmarterQueue also offers solutions for competitor analysis and Instagram scheduling.
Apart from the above-mentioned social media marketing tools, there are several other tools that cater to specific social media platforms. Before going ahead with the tool make sure to compare it thoroughly. Here are a few more blogs to help you with social media tools.