Social media that started as a way to connect with friends and acquaintances has now become a digital marketing platform for brands across industries. Most of us know about social media strategies but there is another aspect to this as well which is social media management.
Brand managers think that the process of marketing starts with creating a campaign and ends with its analysis! Fair enough. But have you ever thought about managing all that happens between these two actions? *DRUMROLLS* Enter social media management.
Social media management is the process of managing your brand’s social media presence in real-time. Right from responding to comments to handling day to day social media activities for your brand, social media management involves everything. This aspect of digital marketing is extremely important for your business because it impacts the results of your campaign. This process of managing your social media profile helps you understand your brand impression in real-time.
It can be rightly said that without social media management you are just a passive participant in your brand’s social media activities! Brand managers need to see this process as a part of their overall campaign plan.
Let’s kickstart this guide with a quick glimpse of what makes social media management so crucial.
Social media management is like monitoring your brand on social media on a regular basis. This is an ongoing process that starts with creating a campaign and ends with analysis. From publishing content, scheduling it, analysing it to reports, everything falls under social media management.
Additionally, managing your brand’s social media also helps you keep a watch on your niche and competitors. The world of social media gets bombarded with content and reactions every second and hence, the job of managing your brand on different platforms is tricky and complicated. Brand managers need to be prompt and far-sighted to get the job done in a logical manner.
There are several social media management tools that can help you plan. These tools are specifically meant for the stated purpose and can save you a lot of time and effort. Let’s take a look at the tools that can help you manage your social media content and strategy systematically.
Social Media Management Tools You Must Know About
1. Unbox Social
Unbox Social provides several solutions for social media management. Right from competition analysis, social media analysis to reports, it provides everything under one tool. Additionally, this tool also provides solutions for influencer marketing and campaign reporting. With the help of Unbox Social, you can keep a track of how your content is performing on different social media platforms. Additionally, the metrics also tell you about the audience you are targeting. With detailed reports and insights, this is the best social media management tool to opt for.
Sendible has multiple features for managing your brand’s social media presence. The tool helps you with publishing, analytics, listening, and collaboration. The multiple features offered by Sendible let you manage your brand on social media with ease. The analytics help you figure out what kind of content is working for your brand and the publishing feature allows you to plan your content in advance.
NapoleanCat is a social media management tool that offers you features like analytics, publishing, inbox management, and automation. The tool also has a dedicated feature for Instagram scheduling. The tool helps you streamline your workflow and in turn, enhances your social media presence.
eClincher is a social media management tool that is apt for all business sizes. The platform helps you with solutions that deal with publishing, scheduling, uploading, and lots more. The platform is meant for managing your social media post schedules with its visual calendar.
Loomly helps you manage your social media content. The platform is dedicated to helping you with calendar management, social media trends, post ideas, post templates, structuring ad campaigns for social media platforms, and lots more. Loomly also allows you to respond to messages, comments, and reactions received from the audience.
CoSchedule is a perfect tool for organizing content. The tool is specially crafted to take away your scheduling and planning worries. The blog calendar on this tool lets you plan, manage, and publish content. Moreover, it also lets you share the same on different social media platforms. Additionally, you can integrate Google Docs, Google Calendar, Evernote and other such tools with it for your convenience.
7. Sked Social
Sked Social is a social media management tool that only caters to Instagram. Brands and businesses that only deal with Instagram can make use of this tool. This tool lets you plan, schedule, and analyse Instagram posts and stories. The tool also provides Instagram analytics and reports to tell you the fate of your campaigns.
8. Post Planner
The features offered by Post Planner help you reach a wider audience base. The platform helps you schedule posts for major social media platforms namely Facebook, Instagram, YouTube, Pinterest, and LinkedIn. The platform also helps you discover viral content from all major social media platforms.
The above-mentioned social media management tools can help you frame and schedule content systematically. Make sure you choose your social media management tools carefully. Consider your brand/business needs and accordingly shortlist your tools. Here are a few more blogs to help you with social media.