Gone are the days when you had to rely entirely on spending huge amounts on marketing budgets to acquire customers and drive sales. With social media growth hacking, nearly any and every company can fulfil their goal of generating sales through their online business. Not just that, growth hacking can help in continued growth in terms of more followers/subscribers and conversions.
For fulfilling these goals, there are multiple social media growth hacking tools out there at your disposal. Each of these tools come with their own set of features and perform different functions. Many of these social media growth hacking tools come with the automation feature that allow minimal tasks also to be carried out.
Most of these web tools for social media growth hacking are designed in a way that these do not interrupt your workflow. Instead, they only simplify your job, while onboarding new customers.
Stories of growth hacking successes for many brands only reiterate the fact that growth hacking is the ultimate technique to make those leads go up.
Too many tools but which one(s) to pick for your business?
Which tool will work best for your social media marketing campaign?
To help you deal with this confusion, we have put together a list of top 10 tools that will make the job of growth hacking for social media easier for you:
1. Unbox Social:
In order to grow, you need to understand where you’re going wrong. You can only gauge your social media performance by checking your analytics. Analytics for some users can be difficult or tricky to understand, which is why using an analytical tool is very important.
Unbox Social is a tool that is user-friendly and gives you in-depth analytics about your performance across various social media platforms. These analytics are also segmented on the basis of audience, stories and posts. This makes your whole analysis process extremely easy.
The analysis process doesn’t end there. The tool also allows you to generate reports that will help you to understand more about what’s working and what isn’t. Apart from that, the tool also has a customisable newsfeed that you can use to track influencers, your competitors and other news sources. Why is this cool? Because you will find news sources everywhere, but you won’t be able to personalise your newsfeed.
MailChimp is one of the largest automation platforms for marketing. Although known mostly for its superb email marketing offerings, MailChimp also has offerings for Google, Facebook and Instagram ad campaigns. With a single API request, you can activate a series of emails. This comes with the feature of inbuilt segmentation for building custom rules.
By providing insights on all automated set of mails, MailChimp allows you to keep your customer acquisition game going strong for you.
It comes with different types of campaigns to suit your needs. MailChimp comes with a drag and drop designer where you can create and customize your campaigns. Multi-user accounts and editor comments are options available under the collaborations that MailChimp provides. This only makes for a social media growth hacking tool that fits perfectly into your workflow.
Through MailChimp you can, not only send out automated emails, but also create mobile-friendly landing pages. The MailChimp mobile app enables creating and sharing marketing campaigns on your phones or tablets. It also comes with an analytics feature.
Through this tool, you can ace social media growth hacking as its features allow you to grow, learn and optimize on your email and marketing campaigns. And you can do this all at one place, through a single platform.
Colibrio.io is a leading tool for social media growth hacking. It covers various techniques by which to grow your business. Aimed at traffic acquisition and brand visibility, this tool comes with features through which you can influence purchasing decisions.
Colibrio allows you to collect aggregated information about who, where and what people say about your brand. You can use this tool to obtain data from across various social media platforms like Facebook, Twitter, Blogs etc.
Through Colibrio, you can also participate in discussions about your competitors. You can use this feature to interact with customers and also congratulate competitors, thus increasing your brand visibility.
Colibrio allows you to find people interested in your products, influence purchasing decisions and get conversions. Lastly, it allows you to monitor not only your brand reputation, but also the reputation of your top management.
Click to Tweet is a very reliable web tool for social media. It allows you to promote as well as track content shared by you on Twitter. With a user-friendly dashboard that allows you to view and track all your links, it makes the process of editing and managing your links easy.
You can embed themes from a selection of designs with call to action on your blog or website. It also comes with the feature of Twitter Card support and analytics to follow and track all embedded links. Through the Suggested Users feature, Click to Tweet allows you to gain more followers. It suggests Twitter accounts whenever someone tweets your link.
Zapier is the perfect web tool for social media. Zapier integrates with a 1,000 apps ranging from Facebook to Instagram to Trello to Google sheets and many more. It helps automate your tasks on these platforms with the help of workflow called Zaps and gets more done without any coding.
Zapier comes with a very simple set up. All you have to do is set your Zap into motion with a trigger and get important tasks automatically done.
At Zapier, you can for Free plans or premium plans where you build one-to-one connections with your app and automate tasks. Or you can try for premium plans that come with a 14-day free trial and starts at $20 a month. It offers you extensive tools to automate processes.
Hubspot is like an all-rounder social media growth hacking tool. With its full stack of software for marketing, customer services and sales, Hubspot makes for a very handy social media growth hacking tool. It also comes with a free CRM.
For the Hubspot CRM tool that is 100 percent free, it has so much to offer. It sorts and manages contracts, appointments and deals with customers, tracks customer interactions and neatly stores details about all client conversations.
It provides for an all-in-one inbound marketing software which launches effective marketing campaigns through modifications of website, content visibility, traffic acquisition and conversion and much more.
The service’s software comes with features that allow you to manage and connect with customers with the help of live chat features and provides tools that help you to adapt to today’s customers.
The Sales software is a time-saving tool which covers automated emails, notifications whenever a lead opens your mail and tracks all your deals.
You can opt for the free tool or you can choose the premium software to access advanced features.
Crowdfire is a social media growth hacking tool that helps you in getting major social media tasks automated and managed. It comes with features catering to your content, publishing, managing, analytics and mentions.
The content feature of Crowdfire allows you to curate articles, topics, images, etc. You can find it all on Crowdfire. With the help of the publishing feature, you can schedule in advance and get your content published across various social media channels. Crowdfire provides you with the option to customize the time for posting your content. Or you can let Crowdfire automatically post your content at the best time to post set by them.
With the help of the manage feature, you can monitor competitor followers, find inactive followers and non-followers and engage with fans.
The analytics feature allows you to monitor post performance metrics and engagement metrics and comes with the option of advanced analytics.
The mentions feature lets you track mentions and replies, thus making interaction with your audience easier.
8. Crazy Egg:
Crazy Egg is a social media growth hacking tool that helps you in leads and customer acquisitions. Crazy Egg makes optimizing your website through snapshots and recordings about website visitors, helps you pick correct content colors, placement and image or copy to bring more traffic.
It comes with all the tools and features that inform you about what’s working on your website and what needs to be fixed to drive more customers to your website.
Crazy egg offers a free 30-day trial which can be cancelled at any point of time.
If you are looking for a comprehensive social media growth hacking tool for generating feedback campaigns, Qualaroo is a good option.
Qualaroo helps you design, manage and analyze feedback campaigns. Within minutes, you can launch feedback campaigns on your website or apps, understand buyer personas, and get sentiment analysis.
Through Qualaroo you can engage people across different platforms and draw insights from their behaviours. It provides insights within 10 minutes and also combines metadata and feedback to gain full context.
You have an option of a free trial to get an understanding about this tool.
Sessioncam is another social media growth hacking tool which helps understand consumer behaviour. It uses insights to show the most important problems to fix.
It provides the session replay feature to understand to identify problems that need to be optimized to speed up the process of conversion. The heatmap feature shows how visitors interact with your website while the conversion funnel identifies valuable paths to conversions.
Another valuable feature of Sessioncam is Form Analytics which provides an investigative approach to uncovering reasons behind visitors dropping off your forms.
Sessioncam also offers free trials for you to try your hand at and determine whether it suits your requirements or not.
Apart from these tools for growth hacking on social media, here are a few other tools you can give a try:
- Gumroad for the creators
- AWeber for email automation
- Free, inbuilt analytics tools like Instagram insights and Facebook insights
The task of picking the right social media growth hacking tool may be an overwhelming one. But since each of these tools comes with its own features and USPs. Using a combination of one or more out of these is probably what’s going to be the best.
Here is a snapshot of all the tools that can help you with growth hacking:
- Unbox Social to analyse your social media performance.
- MailChimp for designing your email campaigns.
- Colibrio.io for traffic acquisition.
- Click to tweet so that you can track your promotions on Twitter.
- Zapier to automate and schedule tasks.
- HubSpot for customer services and sales.
- Crowdfire for content curation.
- Crazy Egg for lead generation and customer acquisition.
- Qualaroo for generating feedback campaigns.
- Sessioncam to understand consumer behaviour and their patterns.