Instagram is the best social media platform to market your business. The platform has an impressive user base that works wonders for brands. Instagram has changed the fate of several brands all thanks to its impressive and growing user base. The platform also has a variety of content curating options which makes it a wholesome platform for implementing marketing strategies. However, brands on Instagram are still struggling to manage and monitor their social media competitors.
Using the right social media competitor analysis tools like Unbox Social helps you with accurate data and insights. However, implementing the data in the right strategies is equally important to beat social media competitors.
In this blog, we will see how to monitor competitors on Instagram to race ahead of them and get the most out of campaigns.
Best Ways to Beat Your Social Media Competitors On Instagram
1. Identify the gap in your social media competitors’ strategy
The first step to going a step ahead of your competitors is to identify where they are lacking. When competing with brands from the same niche make sure to detect what they are not doing as a part of their marketing strategy. Are they not making much use of videos in their strategy? Are they marketing the same old products instead of focusing on product upgrades? Once you detect a pattern in their marketing strategy, you can also detect the gaps in the same. As a marketer, your strategy must be able to fill those gaps to gain the audience’s attention. Social media competitor analysis tools can help you understand your competitors better. Monitor the data closely and make observations to improve your Instagram marketing strategy. The competitor analysis data will give you information on their content strategy as well.
2. Tap the audience base that your Instagram competitors have not yet explored
Audience selection and targeting are two essential elements of marketing on social media. This simply means brand marketers need to keep an eye on the audiences their competitors are targeting. This is crucial because as competitors you are bound to share a similar consumer set. To beat your competitors, focus on the audiences that are not being considered by your competitors. These overlooked audiences can be your sales-generating consumers in the future. The audience insights on the Unbox Social tool can help you with audience analysis in-depth.
3. Focus on how your Instagram grid looks like
Believe it or not, visuals matter a lot on Instagram. No matter how good your content is if your presentation does not look appealing it will not connect with your audience. Some brands know how to make their profile look approachable and attractive. Look at how your competing brands are presenting their content on their profiles. Design your grid with a sense of purpose so as to convey your brand personality. This will also get your brand the attention it deserves on Instagram. Take cues from what your competitors are doing with their profile appearance. Are most brands in your niche focusing on their brand colors? Are your competitors following trends to the fullest when it comes to posting in a certain fashion? Read between the lines and frame your profile aesthetically.
4. Keep a track of the most engaging posts on your profile
Competitor analysis tools like Unbox Social give you accurate data on the most engaging posts of your competitors. The tool has a dedicated solution to analyze Instagram competitors. Monitor your competitors’ most engaging posts and analyze what is working in their favor in terms of content. Knowing about their best performing posts will help you improve your content too.
5. Stick to a set of hashtags that reflect your brand identity
Several brands on Instagram have benefitted from hashtags. Initially, entire campaigns were designed around engaging hashtags. Even now hashtags play an important role in marketing especially, for Instagram. Build engaging hashtags that make your brand easy to recognize. This will take you a step ahead of your competitors because you will create an identity for yourself that will set you apart from your social media rivals. Introduce your hashtags creatively so that users engage with the same in their posts and stories. This will also help you reach a wider audience. Competitor analysis tools like Unbox Social can give you data on your top-performing hashtags too!
6. Know your Share of Voice
Before creating a strategy to beat your social media competitors, it is important to analyze your current position in the industry. With the help of Unbox Social’s social media comparison tool, you can check the share of voice of your brand in comparison to your competitors and analyze where you stand in the industry. The tool also gives you an analysis which helps you understand better. With the help of this data, you can alter your strategies and get the most out of your campaigns.
7. Keep a track of the best time to post for your profile
Brands with impactful content often face the problem of not getting enough visibility on the platform. This happens because brand managers are not paying attention to the post schedule. In order to gain the most out of your posts, it is necessary to post on time when most of your audience is active on the platform. Note the best time to post for your Instagram profile with the help of Unbox Social and gain maximum engagement and reach for your content.
8. Partner with Instagram influencers
Influencer marketing has changed the marketing scenario entirely. Both established and new brands are now collaborating with social media influencers to get attention. If your social media competitors are heavily relying on influencers then maybe you also need to scale up your strategy to that level. Influencers have a dedicated audience base that is interested in the niche and this can help you reach a relevant market. The Unbox Social tool can help track and monitor influencers too!
Instagram competitor analysis needs to be done systematically to observe patterns and downsides of your social media competitors. Make sure to align your posts with the data obtained from the analysis. Keep a check on the trends and make the most out of the features offered by the platform!
