These days every business is striving for survival on social media. Marketing on social media is no longer a choice but is a prerequisite to stay in the minds of the consumers. Instagram has proved to be a gamechanger for many brands and businesses when it comes to marketing and promotions. The social media platform managed to attract the majority of the user base during the pandemic and continued to do so in the post-pandemic phase as well. Staying consistent on Instagram is easier said than done! This is where brands need to rely on an Instagram scheduler.
An Instagram scheduler tool helps you follow your content calendar effortlessly. But how do you go about choosing the right Instagram scheduling tool for your business?
Right from drafting your content ideas to figuring out how to plan your posts, everything is a part of the scheduling process. Instagram scheduling is crucial for brands because it allows you to plan your content systematically. The practice of planning Instagram posts also leaves room for improvisation and ideation.
In this blog, we will help you choose the right Instagram scheduler for your business.
Before we tell you about the selection process, here are some benefits of opting for an Instagram scheduler tool in the first place.
Benefits of Using an Instagram Scheduler Tool
1. Instagram post scheduler helps streamline content plans
As a marketer, there is a lot you might want to promote on your social media profile. Instagram, alone, comprises multiple features that allow you to create content in varied formats. Brands end up posting repetitive content without realizing its impact on engagement. With the help of Instagram post planning and scheduling, you can streamline what you want to convey in your post and how you want to present it. This helps you streamline your content strategy.
2. Marketers can manage the posting schedule of multiple platforms
More often than not, brands and businesses tend to have a presence on multiple social media platforms. Scheduling and publishing apps like Unbox Social can help you automate your posts on multiple platforms like Twitter, Instagram, and Facebook. This will help you stay consistent on major social media platforms without having to rely on numerous scheduling apps.
3. Instagram scheduling app helps you avoid end-moment post errors
Aren’t we all guilty of coming up with a caption at the end moment just before the deadline? This often leads to errors in the post and impacts the overall hygiene and the purpose of the content. With the help of an Instagram scheduling app, one can schedule an Instagram post in advance and avoid errors. When the posts are planned it also gives you time to edit and improvise which enhances the quality of your overall content.
4. Helps you make the most out of every posting opportunity
Did your competitor manage to garner all the audience’s attention by posting about an important event? Well, with the help of Instagram scheduling, marketers can also make the most out of every important event/occasion to post. Simply schedule your Instagram posts for upcoming product launch announcements, discounts, and offers to stay on top of your Insta game!
Now that we have highlighted the benefits of relying on an Instagram scheduler, let’s move on to the process of choosing the best Instagram scheduler.
How to Choose the Best Instagram Scheduler for your Business
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Recognize your business needs
There are numerous Instagram scheduler apps in the market, each with its own features and USPs. Before you browse the apps for selection, make sure you first note your business needs. Note down what all you need in the Instagram scheduler as per your brand activity. Check all the tasks involved in your brand’s scheduling and publishing process. This will give you a hint of what all features are crucial for the Instagram scheduler app you choose.
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Check the usability of the Instagram scheduler app
Remember! The tools you use to schedule and publish posts must save your time. Opt for an Instagram scheduler that is easy to use and navigate through. Any app that takes time to load or has a complicated dashboard will take more of your time which will not serve the purpose. Make sure you take the demo and trial of the Instagram scheduler you plan to choose.
The Unbox Social tool is the best Instagram scheduler all thanks to its easy-to-use dashboard that helps you with all the scheduling and publishing tasks.
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Check if the Instagram scheduler has any added features
Instagram scheduling tools that offer other social media management features can be of great help to your business in the long run. Tools like Unbox Social offer social media analytics, competition tracking, and influencer management apart from scheduling and publishing. This will also take off the burden of relying on multiple tools to carry out each function!
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Look at the pricing
Every Instagram scheduler will have its pricing depending on the plan you choose. Compare the prices and opt for the tool that gives you value for the money you pay. Check if they have a free trial and are good at assisting when it comes to doubts and queries!
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Check the tool support
When it comes to using a new tool there are bound to be doubts and issues that will need assistance. Make sure the tool you choose has sound technical support. This will help you get a grip on the usage of the tool and will allow you to use the tool to its full potential.
We hope this brief guide will help you choose the right app to schedule Instagram posts. Instagram automation posting is all you need to stay active and consistent on the platform. Get the free trial of the Unbox Social tool now to get the most out of your social media strategies.
