Scheduling tweets is a great way to stay consistent on the platform. As we all know, Twitter is a must for brands when it comes to marketing and promotions. The platform gives you access to a large audience base from different demographics, benefiting the brands. Twitter posts help you communicate the brand message effectively. But, it is necessary to be active on the platform to encourage the audience to engage with your brand content. This is where a tweet scheduler can be of help.
To schedule Twitter posts, it is important to first create posts that are ready for publishing. Marketers often do not keep the drafts ready and end up tweeting with errors and typos. This can hamper the effectiveness of the content.
Twitter posts must align with your brand goals and objectives. Structure your tweets in the most understandable manner possible so that your followers are clear about the CTA. This will help you reach your brand goals effectively.
Relying on a Twitter post scheduler like Unbox Social can help you save time and streamline your Twitter marketing efforts.
In this blog, we will take you through the importance of scheduling tweets.
Why Scheduling Tweets Is a Must For Every Brand
1. Scheduling tweets create a content flow for your brand
Every brand has a unique voice and content structure that they follow. With the help of a Twitter post scheduler, you can draft tweets with a consistent tone and schedule them for publishing. This will give your brand a voice on the platform and will create an identity that will increase the brand recall value.
2. Scheduling tweets helps you stay active on the platform at odd hours
Marketers often need to cater to a target audience that is not in their local time zone. This is where a Twitter post scheduler helps. No matter where you are, the tweets scheduling tool will publish the tweet drafted for the specific time and date. This way you won’t miss any posting opportunities on Twitter and be consistent.
3. Scheduling tweets is time-saving
Social media marketers are often handling multiple social media accounts and end up being inconsistent with tweets. With the help of a tweet scheduling tool, marketers can line up their tweets for publishing without worrying about deadlines. Scheduling tweets can save you a lot of time because most of these tools also have a calendar that helps you review your scheduled tweets in one go.
4. Never miss important dates and occasions to tweet
With the help of a tweet scheduler, you can easily schedule tweets for important holidays and events. Note down the holidays that fall on that particular month/year. Keep a check on the important events that are going to take place and schedule your tweets accordingly. This will ensure your brand is engaging with the audience constantly and is not leaving behind any important occasion to connect with them.
5. Schedule a tweet to know the content performance
When you are consistent on social media it becomes easier to analyze the strategies that are working for your brand. With the help of scheduling, your brand profile will be active on Twitter and you will get a clear picture of how your audience is consuming your tweet content. This will help you frame better strategies for the future.
6. Helps in increasing your brand reach and awareness
Content is the only way to reach your target audience on social media. With regular tweets, you can easily increase your brand reach on the platform. This will indirectly lead to an increase in brand awareness. Brands that want to increase their followers on Twitter can also benefit from scheduling tweets. Additionally, when you tweet regularly you can keep a track of the audience that is loyal to your brand and wants to consume more of your content.
7. Scheduling tweets help you bifurcate information
Marketers often convey it all in one tweet leaving the audience confused. This often happens when you miss out on your tweet publishing schedule and want to create a tweet just in time. Scheduling tweets saves you from this hassle. Planning your tweets in advance will help you figure out the flow of your content. As a marketer, you can decide how much information you want to share in a particular tweet. This will also save the audience from an overload of information.
8. Scheduling tweets can help you focus on real-time engagement
Once your tweet schedule is ready you can then focus on real-time management of your brand’s Twitter presence. Marketers can check the follower growth rate, tweet engagement metrics, respond to follower tweets, and lots more. These activities are often ignored by marketers because they are busy creating tweets at the last moment! It must be noted that responding and interacting with followers on Twitter is equally important and can impact your brand image on several levels.
How Unbox Social’s Tweet Scheduling Feature Can Help Your Brand
The Unbox Social tool has scheduling and publishing features for Twitter, Instagram, and Facebook. The tool is designed to cater to all your social media marketing needs. With the help of the tool, brands can also conduct social media analytics, competition tracking, and influencer marketing tasks.
The scheduling and publishing feature of the tool helps you manage your workflow efficiently. Here is why Unbox Social is a must-have tool for your tweet scheduling needs-
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Ease of use
The Unbox Social tool is user-friendly and does not require any technical inputs. Simply create your account, log in with your credentials, connect with your social media accounts, and get started!
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Apt for all scales of businesses and niches
The Unbox Social tool can be used by all kinds of businesses who have a presence on social media and want to market. The scheduling and publishing feature can be useful for both established and new brands.
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Access to a well-designed social media calendar
The tool has an in-built social media calendar that will let you review your scheduled posts. The calendar will give you a clear picture of how your content is being planned for the week/month.
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One tool for all crucial social media functions
Instead of opting for multiple social media tools, why not perform all the important social media functions in one tool with Unbox Social. The tool has features that help you with scheduling and publishing, influencer marketing, social media analytics, and competition tracking.
Opt for a tweet scheduler tool and create a powerful brand presence on Twitter. Get the free trial of the Unbox Social tool now and scale up your brand marketing on Twitter.
