Building social media organic reach can be very difficult. There is a very high level of competition between brands and businesses across social media platforms. Moreover, every platform operates by its own algorithm.
While paid and sponsored content is a sure-shot way to get your content in front of your target audience, you also need to have a strong social media strategy for the same. Let’s face it, paid campaigns also come with a price tag and not all businesses can afford to do it regularly. The right mix of paid and organic content can help you ace your brand’s social media reach.
Getting the desired results with organic practices is difficult to achieve but not impossible. Several brands have reached their goals organically with the right social media strategies. In this blog, we will tell you about the 8 most effective ways to boost your social media reach organically.
8 Ways To Boost Social Media Reach Organically
1. Choose the right platforms to market your brand
These days brands and businesses have their presence on multiple social media platforms. Choosing the right platform is the first step to achieve the desired social media reach. Also, it is not a compulsion to have an account on every social media channel. Every social media platform follows an algorithm that depicts the way content appears on your newsfeed.
To be able to boost your organic reach on social media, it is important for you to understand how the algorithm for every social media platform works. After all, it is the algorithm that will determine how the content appears on your audience’s feeds. So make sure to choose your marketing platforms wisely.
2. Right audience selection
Actively interacting with your audience is an integral part of building organic reach on social media. But for that, it is necessary to choose the right target audience. A common factor that governs the algorithm across social media platforms is the level of engagement you receive from your audience. The more active your interactions, the better your organic reach and this is possible only with the right audience selection.
Make sure to respond to all the feedback, complaints and compliments you may receive on your social media pages. This will help you push up your feed ranking. In most cases, brands fail to get organic social media reach because their audience selection is flawed. Use social media analytics tools to get insights into your audience and implement your strategies accordingly.
3. Encourage user-generated content
User-generated content works like peer reviews for your brand. Moreover, the larger the number of users circulating your content, the better your chances of improving your organic reach.
You can start hashtag campaigns. Create a new hashtag for your brand. Then you can ask your audience to post content featuring your brand or products. It is very important to also add the campaign hashtag in the captions.
Build reward-based UGC campaigns, where you may reward content featuring your brand or products with a prize or simply adding their content to your feed. This will help generate better reach for your brand on social media.
When it comes to user-generated content, you have to give it to Starbucks for their winning engagement and reach. This is one of the user-generated posts that Starbucks shared on Instagram.
4. Conduct live streaming sessions
Live-streaming of content can be very helpful in pushing for social media organic reach. Live videos make for a great way to push for real-time engagement.
Live videos are interactive which help improve your brand engagement to a great extent. The better the engagement, the more eyeballs your content gets. Conducting interactive live streams, where you can compel your audience to react and comment, is the trick to ace your social media organic strategy.
Benefit Cosmetics ran a Facebook Live video stream that brought around 31k eyeballs to their content. This is one of the many examples of different brands using live streams to boost reach and generate engagement.
5. Post less but meaningful content
If you want to improve your social media organic reach, you need to focus more on the quality of your content than the total number of posts you put out.
Concentrate on creating content that improves interactions amongst your audience. Posting too frequently, just so that your content appears on the users’ feed is not going to work. Most algorithms favour content that engages the user.
Instead of wasting your time and money on many social media posts, focus on enhancing the quality of your content.
6. Monitor your content performance with analytics tools
Use a social media analytics tool such as Unbox Social to unveil important insights and information about your content. With this tool, you can monitor your reach and engagement across social media platforms.
You can track all the crucial metrics such as reach, impressions, follower growth, and engagement rate with the help of the tool.
Which content posts generated the most reach and engagement? Which ones did not? Do you notice any patterns in response to the consistency of your content?
With this social media analytics tool, you can capture important data on your social media activity. Look at your most popular content posts to understand what aspects of your content did the audience like. You can follow a similar strategy for your future content posts as well. Apart from the metrics mentioned above, Unbox Social gives you detailed insights for audience analysis too!
7. Focus on the type of content you post
Social media platforms support all content formats but not everything can fetch you the desired reach. Brands have climbed the marketing ladder with simple text-oriented posts too but that does not mean you do not try anything else. Make sure to focus on video content because videos have proved to be beneficial for reach and engagement on social media platforms. Similarly, brands can shuffle between Instagram Reels, Facebook Live, and lots more to keep the audience engaged and increase their reach. Videos also have a high tendency of getting shared which can be helpful for increasing organic reach.
8. Time your posts well
Timing is the most important aspect when posting content on social media. Every social media platform is crowded with content and every second these platforms get bombarded with content from different users. This is why it is necessary to post content when a maximum of your followers are online. This will ensure that your content gets the visibility it deserves thereby increasing your organic social media reach. Unbox Social’s social media analytics solution can help you check when most of your followers are online!
We hope these 8 points mentioned above will help you increase your social media reach organically. Along with the stated, don’t forget to analyse your content performance wrt your competitors regularly. This will help you detect the flaws in your strategies too. Here are a few more blogs to help you with social media marketing.