Social media reports help you keep a track of your social media presence. The report is created to give you in-depth data on how your brand/business is performing on the social media front. Brand managers often focus only on numbers and think they have analysed their stand on these platforms. However, there is more to it!
Creating a social media report is a process of accumulating data, analysing the data, and creating strategies based on the studied data. This process will help you frame social media marketing plans that take you towards your brand goals and objectives.
Needless to say, the reports also help you craft brand goals for the future.
Social media reporting requires an eye for detail because these reports hold a goldmine of data. Brand managers create social media reports both weekly and monthly and the parameters covered in these reports vary as per the timeline and goals. In this blog, we will tell you about monthly social media reports.
Though every brand has its own social media report template, it is necessary to know the crucial points these reports should cover.
In many cases, brand managers end up comparing the same metrics in all reports and miss out on important details that need to be focused on. Monthly reports need to be more detailed so that you can compare them easily to know the brand performance.
Social media monitoring becomes effortless when you have detailed reports to analyse and compare. There are several social media reporting tools in the market but make sure you choose the tool that is in sync with your measuring needs.
Having said that, let’s briefly understand how to create a social media report for your brand.
Steps To Create a Social Media Report For Social Media Analytics
1. Decide the metrics you want to analyse
2. Relate the metrics with the brand goals and objectives
3. Follow a template that suits your analysis process
4. Rely on a tool like Unbox Social to get timely data
5. Accumulate the data and analysis
These five basic steps can help you create reports for social media reporting.
Apart from creating a social media report, it is also necessary to analyse it deeply. Keep in mind that reports need to be created regularly.
5 Important Points Your Monthly Social Media Report Must Cover
1. Mention the strategies you implemented in the month and objectives
To analyse the brand performance on social media, it is important to check whether the objectives of the strategy you implemented are met. Make sure you describe the social media marketing strategy you opted for and the objectives you intended to achieve. This will help you analyse the metrics clearly and will also help you compare the effectiveness of the strategy in the future.
2. Follower/subscriber growth and fall
The most important metric that tells you about your audience growth is the follower metric. Make sure you have this point in all your monthly social media reports. The monthly account of how many subscribers/followers you lost and gained gives you an idea of what you need to work on with regards to your social media marketing plans. Brand managers often only look at how many followers they gained but it is also necessary to check the numbers lost. This will help you rework your content strategies. Suppose you created content for Instagram Reels in a particular month and noticed a growth in the number of followers, you can plan similar content for the upcoming months too.
3. Platform-based metrics
If your brand is present on multiple social media platforms you will have to include the basic metrics as per the platform you are monitoring. Engagement rate, number of interactions, views, post count, and impressions are basic metrics that you must have in your monthly social media report. You can surely add other metrics in this section depending on what you want to measure.
4. Gaps in the performance and competition monitoring
List down all the gaps in your strategy by analysing the data. This can also be done by competition monitoring. This step is crucial because it will help you detect the loopholes in your social media marketing strategy. Moreover, when you analyse your industry competitors you will be able to see where your marketing plans need a push. This will also tell you where you stand in comparison to your competitors.
5. Note down the solutions for the errors and future goals
Once you have studied the social media report you will be able to see the problems in your strategy. The report can highlight different errors like faulty audience selection, lack of consistency in posts, and so on. Once you have noted down the problems, think of how you will solve them. The solutions can be helpful in framing strategies for the upcoming month. Moreover, in this step, you can set your social media marketing goals and objectives for the next month.
Make sure you include the above-mentioned points in your monthly social media report. Here are a few more blogs to help you with social media analysis.