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Significance of Mentions and Tags in Instagram Marketing

Ever wondered why some marketing professionals stress a lot on mentions and tags in Instagram marketing? Well, you’ve come to the right place to get that question answered.

Mentions and tags are not just for giving more information about the post. These features can help you get the most out of your Instagram marketing strategy. We’re sure you must have read a lot about how to make optimum use of Instagram Stories, IGTV, Instagram Reels, and other features the platform has to offer. But apart from these, there are several other minute aspects of Instagram that can help with Instagram marketing. 

Just like hashtags, even mentions and tags are important aspects of an Instagram post. But before we get to the ways of using them to enhance our strategies on the platform, let’s understand how these two function differently. 

Instagram Mentions VS Instagram Tags

 1. Instagram Mentions

Instagram mentions

Instagram mentions can appear in post captions or comments. When a user tags your username after the @ sign it is considered as a mention. Don’t confuse this with Story Mentions! 

 2. Instagram Tags

Instagram tags

Only the creator of the content can tag another user in a post. Tags are usually done on images. When you click on the left-hand side bottom corner of the image you can see the accounts tagged in that post. The usernames tagged in the post will be displayed under the ‘In This Photo’ label. Here are the kinds of tags you can go for-

 –  Geo-tagging (Location tag)

Instagram tags

You can add the name of the location while posting or you can edit the post and then add the same. The location is usually the name of the place where the image/video was taken. This feature helps you target the local followers who belong to that area/location. This helps increase the reach of your post. 

 – Product tags

Instagram product tag

If you are already using the Instagram Shopping feature, you might already know about the product tag. The Product tag is placed on the image wherein the user clicks on the tag and is directed to the product information.  

Now that we know both these features of Instagram, let’s understand how to use them in Instagram marketing

Uses and Importance of Mentions and Tags In Instagram Marketing

  • Helps increase reach on Instagram

When you tag or mention an account on your post or comment you are likely to reach a wider audience base. Both tags and mentions help you increase your reach on the platform. The simple reason behind this is that users that are tagged or mentioned in your content are more likely to share that particular post and this increases the visibility of the content. This is why most brands and businesses now make sure to tag and mention! Additionally, it also helps your followers know the people associated with your content. 

  • Creates another way of engaging 

Apart from increasing the post reach, it also helps in engagement. Tagging users in the comments or mentioning them can give them an opportunity to interact with your brand on Instagram. These metrics are crucial for your overall performance on the platform. Just like brands come up with hashtags for campaigns, mentions and tags help brands detect who is following and sharing their content. 

  • Gives you a deeper understanding of your audience

Most brands are now relying on mentions because it gives them the opportunity to reach a wider audience base. Most businesses and brands on Instagram have come up with a ‘mention your friend’ strategy wherein the users have to mention their friends if they find the post relatable. This helps you know a lot about your audience’s behaviour and psyche. Is the audience finding your content relatable? Is this the audience you want to cater to? And so on. 

Apart from this brands can also rely on social media analytics tools like Unbox Social to know about their audience! 

  • Gives you feedback

In many cases, when brands tag people in their posts they reply in the comments which helps in the framing of brand perception. Sometimes, brands also get feedback on their posts from a varied audience because of the reach which gives them a glimpse of how people feel about their products and services. 

We hope this brief guide will help you use these features effectively. Check out these blogs below to know more about Instagram marketing.

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What is Unbox Social?

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